Brandwave

Google Nest vs Mitsubishi Electric:Which is more popular?

In September 2026, Google Nest had more branded searches than Mitsubishi Electric among smart thermostat brands in New Zealand. Google Nest had about 2,260 branded searches, while Mitsubishi Electric had 720. Google Nest made up 44.8% of all smart thermostat brand searches we track, and Mitsubishi Electric accounted for 14.3%. When we asked ChatGPT and Google AI Overviews about smart thermostat brands, Google Nest appeared in four of the five answers and Mitsubishi Electric in two. Google Nest was mentioned before Mitsubishi Electric in three out of four answers.

Among smart thermostat brands in New Zealand in September 2026

Who do people search for more?

Google Nest, about 3 searches for every 1 for Mitsubishi Electric

Google Nest 2.3K searchesMitsubishi Electric 720 searches

Who does AI mention more?

Google Nest, mentioned in 4 of 5 answers, Mitsubishi Electric in 2

Google Nest in 4 of 5Mitsubishi Electric in 2 of 5

Who does AI recommend more?

Google Nest, named ahead of Mitsubishi Electric in 3 of 4 answers

Google Nest first in 3Mitsubishi Electric first in 1

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Top smart thermostat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Nest was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Mitsubishi Electric was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Google Nest was listed before Mitsubishi Electric in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Nest1st
  2. ecobee2nd
  3. Mitsubishi Electric3rd
  4. Daikin4th
  5. Honeywell4th
  6. tado4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Nest4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ecobee3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Daikin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mitsubishi Electric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeywell2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • tado2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart thermostat brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Google Nest or Mitsubishi Electric more popular in search?

This chart shows how often people search Google for Google Nest and Mitsubishi Electric by name. Each line represents a brand's share of searches for all six smart thermostat brands we track, month by month, from searches in New Zealand.

Google Nest and Mitsubishi Electric among smart thermostat brands in New Zealand, by month

Share of searches by month for Google Nest, Mitsubishi Electric. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle NestDaikinMitsubishi ElectricHoneywelltadoecobee
Oct 202554.6%30.7%11.8%1.5%0.82%0.66%
Nov 202555.7%29.8%12.2%0.97%0.69%0.69%
Dec 202559.8%27.2%10.1%0.98%0.98%0.84%
Jan 202653.8%32%11%1.1%1.1%1.1%
Feb 202645.8%37.5%14.1%1.1%0.8%0.64%
Mar 202644.9%37.7%14%1.4%1.1%0.8%
Apr 202648%32.7%15.8%1.7%0.79%0.95%
May 202652.4%31.7%13.6%1.2%0.55%0.55%
Jun 202653.1%31.2%13%1.2%0.65%0.91%
Jul 202643%38.1%15.8%1.4%0.79%0.79%
Aug 202647.1%37.2%11.4%1.7%0.79%1.7%
Sep 202644.8%37.1%14.3%1.4%1.4%0.99%

How has the Google Nest and Mitsubishi Electric comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand smart thermostat brands in September 2026?

2 changes

  1. In September 2026, Mitsubishi Electric gained share of searches among smart thermostat brands in New Zealand, from 11.4% to 14.3%.

  2. In September 2026, Google Nest lost share of searches among smart thermostat brands in New Zealand, from 47.1% to 44.8%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Google Nest’s and Mitsubishi Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Nest

8 branded search terms

  • google nest
  • google nest audio
  • google nest cam
  • google nest hub
  • google nest protect
  • google nest thermostat
  • google nest wifi
  • googlenest

Mitsubishi Electric

1 branded search term

  • mitsubishi electric

How the Brand Demand Index is measured

Other head-to-heads among smart thermostat brands

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