Brandwave

How popular istado?

In September 2026, people searched for tado by name about 70 times in New Zealand, a 40% increase from the previous year. These searches made up 1.4% of all New Zealand smart thermostat brand searches, placing tado fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about smart thermostat brands, tado appeared in two of the five answers and was the joint fourth most recommended of the six.

Search and AI answers in September 2026

tado is the fifth most searched of 6 competitors and the joint fourth most recommended in AI answers.

  1. Google NestShare of searches 44.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. DaikinShare of searches 37.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. Mitsubishi ElectricShare of searches 14.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. HoneywellShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. tadoShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top smart thermostat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, tado was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. tado is the joint fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Nest1st
  2. ecobee2nd
  3. Mitsubishi Electric3rd
  4. Daikin4th
  5. Honeywell4th
  6. tado4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Nest4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ecobee3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Daikin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mitsubishi Electric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeywell2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • tado2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart thermostat brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which smart thermostat brands compete with tado?

tado against smart thermostat brands in New Zealand, by month

Share of searches by month for Google Nest, Daikin, Mitsubishi Electric, tado. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle NestDaikinMitsubishi ElectricHoneywelltadoecobee
Oct 202554.6%30.7%11.8%1.5%0.82%0.66%
Nov 202555.7%29.8%12.2%0.97%0.69%0.69%
Dec 202559.8%27.2%10.1%0.98%0.98%0.84%
Jan 202653.8%32%11%1.1%1.1%1.1%
Feb 202645.8%37.5%14.1%1.1%0.8%0.64%
Mar 202644.9%37.7%14%1.4%1.1%0.8%
Apr 202648%32.7%15.8%1.7%0.79%0.95%
May 202652.4%31.7%13.6%1.2%0.55%0.55%
Jun 202653.1%31.2%13%1.2%0.65%0.91%
Jul 202643%38.1%15.8%1.4%0.79%0.79%
Aug 202647.1%37.2%11.4%1.7%0.79%1.7%
Sep 202644.8%37.1%14.3%1.4%1.4%0.99%

  1. 1.Google Nest

    44.8%

    Held 1st. 2.3K estimated branded searches, -23.9% vs prior month. Share -2.2 points.

  2. 2.Daikin

    37.1%

    Held 2nd. 1.9K estimated branded searches, -20.4% vs prior month. Share -0.1 points.

  3. 3.Mitsubishi Electric

    14.3%

    Held 3rd. 720 estimated branded searches, 0% vs prior month. Share +2.9 points.

  4. 4.Honeywell

    1.4%

    Moved from 5th to 4th. 70 estimated branded searches, -36.4% vs prior month. Share -0.4 points.

  5. 5.tado

    1.4%

    Moved from 6th to 5th. 70 estimated branded searches, +40% vs prior month. Share +0.6 points.

  6. 6.ecobee

    0.99%

    Moved from 4th to 6th. 50 estimated branded searches, -54.5% vs prior month. Share -0.8 points.

Compare popularity between tado and its closest rivals

Every comparison with tado

5 comparisons

How has branded search demand for tado changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for tado in New Zealand rose from 50 to 70.
  • Across the 12 months ending September 2026, tado’s share of searches among smart thermostat brands in New Zealand increased from 0.82% to 1.4%.

How did search popularity change for New Zealand smart thermostat brands in September 2026?

5 changes

  1. In September 2026, tado overtook ecobee to rank 5th among smart thermostat brands in New Zealand, with 1.4% of the searches.

  2. In September 2026, Mitsubishi Electric gained share of searches among smart thermostat brands in New Zealand, from 11.4% to 14.3%.

  3. In September 2026, Google Nest lost share of searches among smart thermostat brands in New Zealand, from 47.1% to 44.8%.

  4. In September 2026, ecobee lost share of searches among smart thermostat brands in New Zealand, from 1.7% to 0.99%.

  5. In September 2026, Honeywell rose from 5th to 4th among smart thermostat brands in New Zealand.

How are tado’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using tado’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tado

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How the Brand Demand Index is measured

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