ecobee vs tado:Which is more popular?
In September 2026, tado had more branded searches than ecobee among smart thermostat brands in New Zealand. tado had about 70 branded searches, while ecobee had 50. tado made up 1.4% of all smart thermostat brand searches we track, and ecobee accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about smart thermostat brands, ecobee appeared in three of the five answers and tado in two. ecobee was mentioned before tado in two out of three answers that named either.
Who do people search for more?
tado, about 40% more searches than ecobee
Who does AI mention more?
ecobee, mentioned in 3 of 5 answers, tado in 2
Who does AI recommend more?
ecobee, named ahead of tado in 2 of 3 answers
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Top smart thermostat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ecobee was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. tado was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ecobee was listed before tado in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Google Nest1st- ecobee2nd
Mitsubishi Electric3rd
Daikin4th
Honeywell4th- tado4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Nest4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ecobee3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Daikin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mitsubishi Electric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Honeywell2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- tado2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart thermostat brands
5 answers
Asked ChatGPT
“Which smart thermostat brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best smart thermostat brands in New Zealand?”
Asked ChatGPT
“What's the best smart thermostat brand in New Zealand for home heating control?”
Searched Google, AI Overview
“smart thermostat brands”
Searched Google, AI Overview
“best smart thermostat”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ecobee or tado more popular in search?
This chart shows how often people search Google for ecobee and tado by name. Each line represents a brand's share of searches for all six smart thermostat brands we track, month by month, from searches in New Zealand.
Share of searches by month for tado, ecobee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Nest | Daikin | Mitsubishi Electric | Honeywell | tado | ecobee |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.6% | 30.7% | 11.8% | 1.5% | 0.82% | 0.66% |
| Nov 2025 | 55.7% | 29.8% | 12.2% | 0.97% | 0.69% | 0.69% |
| Dec 2025 | 59.8% | 27.2% | 10.1% | 0.98% | 0.98% | 0.84% |
| Jan 2026 | 53.8% | 32% | 11% | 1.1% | 1.1% | 1.1% |
| Feb 2026 | 45.8% | 37.5% | 14.1% | 1.1% | 0.8% | 0.64% |
| Mar 2026 | 44.9% | 37.7% | 14% | 1.4% | 1.1% | 0.8% |
| Apr 2026 | 48% | 32.7% | 15.8% | 1.7% | 0.79% | 0.95% |
| May 2026 | 52.4% | 31.7% | 13.6% | 1.2% | 0.55% | 0.55% |
| Jun 2026 | 53.1% | 31.2% | 13% | 1.2% | 0.65% | 0.91% |
| Jul 2026 | 43% | 38.1% | 15.8% | 1.4% | 0.79% | 0.79% |
| Aug 2026 | 47.1% | 37.2% | 11.4% | 1.7% | 0.79% | 1.7% |
| Sep 2026 | 44.8% | 37.1% | 14.3% | 1.4% | 1.4% | 0.99% |
How has the ecobee and tado comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: ecobee took it in April 2026, tado took it in September 2026.
- Across the 12 months ending September 2026, ecobee’s share of searches among smart thermostat brands in New Zealand moved from 0.66% to 0.99%, and its estimated monthly branded searches moved from 40 to 50.
- Across the 12 months ending September 2026, tado’s share of searches among smart thermostat brands in New Zealand moved from 0.82% to 1.4%, and its estimated monthly branded searches moved from 50 to 70.
How did search popularity change for New Zealand smart thermostat brands in September 2026?
2 changes
In September 2026, tado overtook ecobee to rank 5th among smart thermostat brands in New Zealand, with 1.4% of the searches.
In September 2026, ecobee lost share of searches among smart thermostat brands in New Zealand, from 1.7% to 0.99%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using ecobee’s and tado’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among smart thermostat brands
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