Brandwave

Daikin vs Mitsubishi Electric:Which is more popular by branded search in New Zealand?

In August 2026, Daikin had more branded searches than Mitsubishi Electric among heat pump brands in New Zealand. Daikin was estimated to have 6.3K branded searches compared to Mitsubishi Electric’s 3.2K, and held a 19.5% Share of Search versus Mitsubishi Electric’s 10%.

Share of Search among heat pump brands in New Zealand in August 2026Which is more popular in search, Daikin or Mitsubishi Electric?
Daikin19.5%6.3K searches
vs
Mitsubishi Electric10%3.2K searches

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Which is more popular in search, Daikin or Mitsubishi Electric?

Compare the heat pump brands New Zealanders heat and cool their homes with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Daikin and Mitsubishi Electric among heat pump brands in New Zealand, by month

Share of Search by month for Daikin, Mitsubishi Electric. The figures are in the table below the chart.

View monthly share of search table
MonthRinnaiMideaDaikinPanasonicMitsubishi ElectricFujitsuToshiba
Oct 202526.7%24%18.9%15.6%7.1%5.6%2.1%
Nov 202519.4%31.5%18%15.4%7.5%6.3%1.9%
Dec 202518%30.2%16.5%19.8%7%6.5%2.1%
Jan 202620%28.3%17.5%17.5%7.9%6.7%2.2%
Feb 202625.5%24.2%19.4%14.8%8.4%5.5%2.2%
Mar 202625.1%22.7%20.4%13.7%9.6%6.5%2%
Apr 202622.9%21.9%18.6%12.3%11%10.1%3.2%
May 202624.2%22.6%19%12.1%9.7%9.4%2.9%
Jun 202623.9%21.8%20.2%11.9%10.6%8.9%2.8%
Jul 202623.3%23.8%18.4%10.6%12.3%9.1%2.5%
Aug 202625.7%23.3%19.5%11.7%10%7.7%2.1%
Sep 2026———————

How has the Daikin and Mitsubishi Electric comparison changed over the last 12 months?

How did search popularity change for New Zealand heat pump brands in August 2026?

  1. In August 2026, Panasonic overtook Mitsubishi Electric to rank 4th among heat pump brands in New Zealand, at 11.7%.

  2. In August 2026, Daikin gained estimated Share of Search among heat pump brands in New Zealand, from 18.4% to 19.5%.

  3. In August 2026, Mitsubishi Electric lost estimated Share of Search among heat pump brands in New Zealand, from 12.3% to 10%.

How each brand is measured

Brandwave collects information about searches that people make online using Daikin’s and Mitsubishi Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Daikin

23 branded search terms

  • daikin
  • daikin a
  • daikin ac
  • daikin air purifier
  • daikin brc1e63
  • daikin co nz
  • daikin controls
  • daikin ducted
  • daikin ducted heat pump
  • daikin floor mounted heat pump
  • daikin heat pump
  • daikin heat pump prices
  • daikin inverter
  • daikin inverter heat pump
  • daikin inverter r32
  • daikin multi split
  • daikin near me
  • daikin new zealand
  • daikin nz
  • daikin online
  • daikin vam
  • daikin vrv
  • daikin vrv system

Mitsubishi Electric

12 branded search terms

  • mitsubishi electric
  • mitsubishi electric ac
  • mitsubishi electric co nz
  • mitsubishi electric fan
  • mitsubishi electric heat pump
  • mitsubishi electric hvac
  • mitsubishi electric lossnay
  • mitsubishi electric near me
  • mitsubishi electric nz
  • mitsubishi electric online
  • mitsubishi electric vehicle
  • mitsubishielectric

How the Brand Demand Index is measured

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