Brandwave

Daikin vs Panasonic:Which is more popular by branded search in New Zealand?

In August 2026, Daikin had more branded searches than Panasonic among heat pump brands in New Zealand. Daikin was estimated to have 6.3K branded searches compared to Panasonic’s 3.8K, and held a 19.5% Share of Search versus Panasonic’s 11.7%.

Share of Search among heat pump brands in New Zealand in August 2026Which is more popular in search, Daikin or Panasonic?
Daikin19.5%6.3K searches
vs
Panasonic11.7%3.8K searches

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Which is more popular in search, Daikin or Panasonic?

Compare the heat pump brands New Zealanders heat and cool their homes with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Daikin and Panasonic among heat pump brands in New Zealand, by month

Share of Search by month for Daikin, Panasonic. The figures are in the table below the chart.

View monthly share of search table
MonthRinnaiMideaDaikinPanasonicMitsubishi ElectricFujitsuToshiba
Oct 202526.7%24%18.9%15.6%7.1%5.6%2.1%
Nov 202519.4%31.5%18%15.4%7.5%6.3%1.9%
Dec 202518%30.2%16.5%19.8%7%6.5%2.1%
Jan 202620%28.3%17.5%17.5%7.9%6.7%2.2%
Feb 202625.5%24.2%19.4%14.8%8.4%5.5%2.2%
Mar 202625.1%22.7%20.4%13.7%9.6%6.5%2%
Apr 202622.9%21.9%18.6%12.3%11%10.1%3.2%
May 202624.2%22.6%19%12.1%9.7%9.4%2.9%
Jun 202623.9%21.8%20.2%11.9%10.6%8.9%2.8%
Jul 202623.3%23.8%18.4%10.6%12.3%9.1%2.5%
Aug 202625.7%23.3%19.5%11.7%10%7.7%2.1%
Sep 2026———————

How has the Daikin and Panasonic comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: Panasonic took it in December 2025, Daikin took it in February 2026.
  • Across the 11 months ending August 2026, Daikin’s estimated Share of Search among heat pump brands in New Zealand moved from 18.9% to 19.5%, and its estimated monthly branded searches moved from 4.8K to 6.3K.
  • Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among heat pump brands in New Zealand moved from 15.6% to 11.7%, and its estimated monthly branded searches moved from 4K to 3.8K.

How did search popularity change for New Zealand heat pump brands in August 2026?

  1. In August 2026, Panasonic overtook Mitsubishi Electric to rank 4th among heat pump brands in New Zealand, at 11.7%.

  2. In August 2026, Daikin gained estimated Share of Search among heat pump brands in New Zealand, from 18.4% to 19.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Daikin’s and Panasonic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Daikin

23 branded search terms

  • daikin
  • daikin a
  • daikin ac
  • daikin air purifier
  • daikin brc1e63
  • daikin co nz
  • daikin controls
  • daikin ducted
  • daikin ducted heat pump
  • daikin floor mounted heat pump
  • daikin heat pump
  • daikin heat pump prices
  • daikin inverter
  • daikin inverter heat pump
  • daikin inverter r32
  • daikin multi split
  • daikin near me
  • daikin new zealand
  • daikin nz
  • daikin online
  • daikin vam
  • daikin vrv
  • daikin vrv system

Panasonic

18 branded search terms

  • panasonic 40 inch tv
  • panasonic 42 inch tv
  • panasonic 50 inch tv
  • panasonic 55 inch tv
  • panasonic 65 inch tv
  • panasonic 75 inch tv
  • panasonic air conditioner
  • panasonic heat pump
  • panasonic oled tv
  • panasonic plasma tv
  • panasonic tv
  • panasonic tv 32
  • panasonic tv 32 inch
  • panasonic tv 43 inch
  • panasonic tv 55
  • panasonic tv 65
  • panasonic viera tv
  • screen mirroring panasonic tv

How the Brand Demand Index is measured

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