Brandwave

How popular isPanasonic in search?

In August 2026, there were an estimated 3.8K branded searches for Panasonic in New Zealand which is down 6.5% over the last 11 months. Panasonic holds 11.7% estimated Share of Search among New Zealand heat pump brands and is ranked 4th of 7 competitors for search popularity.

Share of Search, August 2026
  1. Rinnai25.7%
  2. Midea23.3%
  3. Daikin19.5%
  4. Panasonic11.7%
  5. Mitsubishi Electric10%
  6. Fujitsu7.7%
  7. Toshiba2.1%
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Which heat pump brands compete with Panasonic?

Panasonic against heat pump brands in New Zealand, by month

Share of Search by month for Rinnai, Midea, Daikin, Panasonic, Mitsubishi Electric, Fujitsu, Toshiba. The figures are in the table below the chart.

View monthly share of search table
MonthRinnaiMideaDaikinPanasonicMitsubishi ElectricFujitsuToshiba
Oct 202526.7%24%18.9%15.6%7.1%5.6%2.1%
Nov 202519.4%31.5%18%15.4%7.5%6.3%1.9%
Dec 202518%30.2%16.5%19.8%7%6.5%2.1%
Jan 202620%28.3%17.5%17.5%7.9%6.7%2.2%
Feb 202625.5%24.2%19.4%14.8%8.4%5.5%2.2%
Mar 202625.1%22.7%20.4%13.7%9.6%6.5%2%
Apr 202622.9%21.9%18.6%12.3%11%10.1%3.2%
May 202624.2%22.6%19%12.1%9.7%9.4%2.9%
Jun 202623.9%21.8%20.2%11.9%10.6%8.9%2.8%
Jul 202623.3%23.8%18.4%10.6%12.3%9.1%2.5%
Aug 202625.7%23.3%19.5%11.7%10%7.7%2.1%
Sep 2026———————

  1. 1.Rinnai

    25.7%

    moved from 2nd to 1st · 8.3K estimated branded searches · -7.3% vs prior month · +2.5 points

  2. 2.Midea

    23.3%

    moved from 1st to 2nd · 7.5K estimated branded searches · -17.7% vs prior month · -0.4 points

  3. 3.Daikin

    19.5%

    held 3rd · 6.3K estimated branded searches · -10.9% vs prior month · +1.1 points

  4. 4.Panasonic

    11.7%

    moved from 5th to 4th · 3.8K estimated branded searches · -7.8% vs prior month · +1.1 points

  5. 5.Mitsubishi Electric

    10%

    moved from 4th to 5th · 3.2K estimated branded searches · -31.6% vs prior month · -2.3 points

  6. 6.Fujitsu

    7.7%

    held 6th · 2.5K estimated branded searches · -29.7% vs prior month · -1.5 points

  7. 7.Toshiba

    2.1%

    held 7th · 660 estimated branded searches · -32% vs prior month · -0.5 points

Compare search popularity between Panasonic and its closest rivals

How has branded search demand for Panasonic changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Panasonic in New Zealand fell from 4K to 3.8K.
  • Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among heat pump brands in New Zealand decreased from 15.6% to 11.7%.
  • Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among heat pump brands in New Zealand peaked at 19.8% in December 2025 and was lowest at 10.6% in July 2026.

How did search popularity change for New Zealand heat pump brands in August 2026?

  1. In August 2026, Rinnai overtook Midea to take the highest estimated Share of Search among heat pump brands in New Zealand, at 25.7%.

  2. In August 2026, Panasonic overtook Mitsubishi Electric to rank 4th among heat pump brands in New Zealand, at 11.7%.

  3. In August 2026, Daikin gained estimated Share of Search among heat pump brands in New Zealand, from 18.4% to 19.5%.

  4. In August 2026, Mitsubishi Electric lost estimated Share of Search among heat pump brands in New Zealand, from 12.3% to 10%.

  5. In August 2026, Fujitsu lost estimated Share of Search among heat pump brands in New Zealand, from 9.1% to 7.7%.

  6. Toshiba’s estimated Share of Search among heat pump brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 2.1% in August 2026.

Which TV brands compete with Panasonic?

Panasonic against TV brands in New Zealand, by month

Share of Search by month for Sony, Samsung, Philips, LG, Hisense, TCL, Panasonic, Veon. The figures are in the table below the chart.

View monthly share of search table
MonthSonySamsungPhilipsLGHisenseTCLPanasonicVeon
Oct 202542%18.4%15.2%10.1%4.5%3.7%4.2%2%
Nov 202544.6%17.2%15.8%8.8%4.2%3.9%3.9%1.6%
Dec 202543.2%16.6%16.6%8.4%4.7%3.8%4.6%2.1%
Jan 202638%18.9%15.6%10.8%5.4%4.6%4.7%1.9%
Feb 202638.3%18.8%15.2%12.7%4.4%4.2%4.5%1.9%
Mar 202638%18.7%13.5%15.2%4.8%4.1%4%1.7%
Apr 202636.3%19.2%16.9%12%5.6%4.4%3.8%1.9%
May 202637.8%18.7%17.1%12.5%4.5%4.1%3.6%1.7%
Jun 202637.4%19.4%16.2%12.8%5%3.8%3.6%1.7%
Jul 202638.4%19%16.6%12.2%4.8%3.6%3.7%1.7%
Aug 202638.5%19.1%17.4%11.5%4.3%3.6%3.4%2.2%
Sep 2026————————

  1. 1.Sony

    38.5%

    held 1st · 42.6K estimated branded searches · +0.19% vs prior month · +0.1 points

  2. 2.Samsung

    19.1%

    held 2nd · 21.2K estimated branded searches · +0.76% vs prior month · +0.1 points

  3. 3.Philips

    17.4%

    held 3rd · 19.3K estimated branded searches · +4.8% vs prior month · +0.8 points

  4. 4.LG

    11.5%

    held 4th · 12.8K estimated branded searches · -5.9% vs prior month · -0.7 points

  5. 5.Hisense

    4.3%

    held 5th · 4.8K estimated branded searches · -10.6% vs prior month · -0.5 points

  6. 6.TCL

    3.6%

    moved from 7th to 6th · 4K estimated branded searches · +1% vs prior month · 0 points

  7. 7.Panasonic

    3.4%

    moved from 6th to 7th · 3.8K estimated branded searches · -7.8% vs prior month · -0.3 points

  8. 8.Veon

    2.2%

    held 8th · 2.4K estimated branded searches · +26.2% vs prior month · +0.5 points

Compare search popularity between Panasonic and its closest rivals

How has branded search demand for Panasonic changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among TV brands in New Zealand decreased from 4.2% to 3.4%.
  • Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among TV brands in New Zealand peaked at 4.7% in January 2026 and was lowest at 3.4% in August 2026.
  • Across the 11 months ending August 2026, Panasonic fell from 6th to 7th among TV brands in New Zealand.

How did search popularity change for New Zealand TV brands in August 2026?

  1. In August 2026, Philips gained estimated Share of Search among TV brands in New Zealand, from 16.6% to 17.4%.

  2. In August 2026, LG lost estimated Share of Search among TV brands in New Zealand, from 12.2% to 11.5%.

  3. In August 2026, Hisense lost estimated Share of Search among TV brands in New Zealand, from 4.8% to 4.3%.

  4. In August 2026, TCL rose from 7th to 6th among TV brands in New Zealand.

  5. In August 2026, Panasonic fell from 6th to 7th among TV brands in New Zealand.

  6. Estimated monthly branded searches for Veon in New Zealand rose 26.2% over 11 measured months, from 1.9K to 2.4K in August 2026.

How is Panasonic measured?

Brandwave collects information about searches that people make online using Panasonic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

18 branded search terms

  • panasonic 40 inch tv
  • panasonic 42 inch tv
  • panasonic 50 inch tv
  • panasonic 55 inch tv
  • panasonic 65 inch tv
  • panasonic 75 inch tv
  • panasonic air conditioner
  • panasonic heat pump
  • panasonic oled tv
  • panasonic plasma tv
  • panasonic tv
  • panasonic tv 32
  • panasonic tv 32 inch
  • panasonic tv 43 inch
  • panasonic tv 55
  • panasonic tv 65
  • panasonic viera tv
  • screen mirroring panasonic tv

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How the Brand Demand Index is measured

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