Brandwave

Midea vs Panasonic:Which is more popular by branded search in New Zealand?

In August 2026, Midea had more branded searches than Panasonic among heat pump brands in New Zealand. Midea was estimated to have 7.5K branded searches compared to Panasonic’s 3.8K, and held a 23.3% Share of Search versus Panasonic’s 11.7%.

Share of Search among heat pump brands in New Zealand in August 2026Which is more popular in search, Midea or Panasonic?
Midea23.3%7.5K searches
vs
Panasonic11.7%3.8K searches

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Which is more popular in search, Midea or Panasonic?

Compare the heat pump brands New Zealanders heat and cool their homes with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Midea and Panasonic among heat pump brands in New Zealand, by month

Share of Search by month for Midea, Panasonic. The figures are in the table below the chart.

View monthly share of search table
MonthRinnaiMideaDaikinPanasonicMitsubishi ElectricFujitsuToshiba
Oct 202526.7%24%18.9%15.6%7.1%5.6%2.1%
Nov 202519.4%31.5%18%15.4%7.5%6.3%1.9%
Dec 202518%30.2%16.5%19.8%7%6.5%2.1%
Jan 202620%28.3%17.5%17.5%7.9%6.7%2.2%
Feb 202625.5%24.2%19.4%14.8%8.4%5.5%2.2%
Mar 202625.1%22.7%20.4%13.7%9.6%6.5%2%
Apr 202622.9%21.9%18.6%12.3%11%10.1%3.2%
May 202624.2%22.6%19%12.1%9.7%9.4%2.9%
Jun 202623.9%21.8%20.2%11.9%10.6%8.9%2.8%
Jul 202623.3%23.8%18.4%10.6%12.3%9.1%2.5%
Aug 202625.7%23.3%19.5%11.7%10%7.7%2.1%
Sep 2026———————

How has the Midea and Panasonic comparison changed over the last 12 months?

  • Midea was ahead of Panasonic in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Midea’s estimated Share of Search among heat pump brands in New Zealand moved from 24% to 23.3%, and its estimated monthly branded searches moved from 6.2K to 7.5K.
  • Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among heat pump brands in New Zealand moved from 15.6% to 11.7%, and its estimated monthly branded searches moved from 4K to 3.8K.

How did search popularity change for New Zealand heat pump brands in August 2026?

  1. In August 2026, Rinnai overtook Midea to take the highest estimated Share of Search among heat pump brands in New Zealand, at 25.7%.

  2. In August 2026, Panasonic overtook Mitsubishi Electric to rank 4th among heat pump brands in New Zealand, at 11.7%.

  3. Estimated monthly branded searches for Midea in New Zealand rose 21.6% over 11 measured months, from 6.2K to 7.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Midea’s and Panasonic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Midea

19 branded search terms

  • ac midea
  • midea
  • midea air cooler
  • midea appliances
  • midea cooktop
  • midea dehumidifier
  • midea fan
  • midea fridge
  • midea heat pump
  • midea home
  • midea induction cooktop
  • midea near me
  • midea new zealand
  • midea nz
  • midea online
  • midea portable ac
  • midea refrigerator
  • midea small refrigerator
  • midea washing machine

Panasonic

18 branded search terms

  • panasonic 40 inch tv
  • panasonic 42 inch tv
  • panasonic 50 inch tv
  • panasonic 55 inch tv
  • panasonic 65 inch tv
  • panasonic 75 inch tv
  • panasonic air conditioner
  • panasonic heat pump
  • panasonic oled tv
  • panasonic plasma tv
  • panasonic tv
  • panasonic tv 32
  • panasonic tv 32 inch
  • panasonic tv 43 inch
  • panasonic tv 55
  • panasonic tv 65
  • panasonic viera tv
  • screen mirroring panasonic tv

How the Brand Demand Index is measured

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