How popular isMidea in search?
In August 2026, there were an estimated 7.5K branded searches for Midea in New Zealand which is up 21.6% over the last 11 months. Midea holds 23.3% estimated Share of Search among New Zealand heat pump brands and is ranked 2nd of 7 competitors for search popularity.
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Which heat pump brands compete with Midea?
Share of Search by month for Rinnai, Midea, Daikin, Panasonic, Mitsubishi Electric, Fujitsu, Toshiba. The figures are in the table below the chart.
View monthly share of search table
| Month | Rinnai | Midea | Daikin | Panasonic | Mitsubishi Electric | Fujitsu | Toshiba |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 24% | 18.9% | 15.6% | 7.1% | 5.6% | 2.1% |
| Nov 2025 | 19.4% | 31.5% | 18% | 15.4% | 7.5% | 6.3% | 1.9% |
| Dec 2025 | 18% | 30.2% | 16.5% | 19.8% | 7% | 6.5% | 2.1% |
| Jan 2026 | 20% | 28.3% | 17.5% | 17.5% | 7.9% | 6.7% | 2.2% |
| Feb 2026 | 25.5% | 24.2% | 19.4% | 14.8% | 8.4% | 5.5% | 2.2% |
| Mar 2026 | 25.1% | 22.7% | 20.4% | 13.7% | 9.6% | 6.5% | 2% |
| Apr 2026 | 22.9% | 21.9% | 18.6% | 12.3% | 11% | 10.1% | 3.2% |
| May 2026 | 24.2% | 22.6% | 19% | 12.1% | 9.7% | 9.4% | 2.9% |
| Jun 2026 | 23.9% | 21.8% | 20.2% | 11.9% | 10.6% | 8.9% | 2.8% |
| Jul 2026 | 23.3% | 23.8% | 18.4% | 10.6% | 12.3% | 9.1% | 2.5% |
| Aug 2026 | 25.7% | 23.3% | 19.5% | 11.7% | 10% | 7.7% | 2.1% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 25.7% | 8.3K | -7.3% | +2.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 23.3% | 7.5K | -17.7% | -0.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 19.5% | 6.3K | -10.9% | +1.1 points | |
| 4, moved from 5th to 4th | 11.7% | 3.8K | -7.8% | +1.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 10% | 3.2K | -31.6% | -2.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 7.7% | 2.5K | -29.7% | -1.5 points | |
| 7, held 7th | 2.1% | 660 | -32% | -0.5 points |
1.
Rinnai25.7%
moved from 2nd to 1st · 8.3K estimated branded searches · -7.3% vs prior month · +2.5 points
2.
Midea23.3%
moved from 1st to 2nd · 7.5K estimated branded searches · -17.7% vs prior month · -0.4 points
3.
Daikin19.5%
held 3rd · 6.3K estimated branded searches · -10.9% vs prior month · +1.1 points
11.7%
moved from 5th to 4th · 3.8K estimated branded searches · -7.8% vs prior month · +1.1 points
10%
moved from 4th to 5th · 3.2K estimated branded searches · -31.6% vs prior month · -2.3 points
6.
Fujitsu7.7%
held 6th · 2.5K estimated branded searches · -29.7% vs prior month · -1.5 points
7.
Toshiba2.1%
held 7th · 660 estimated branded searches · -32% vs prior month · -0.5 points
Compare search popularity between Midea and its closest rivals
How has branded search demand for Midea changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Midea in New Zealand rose from 6.2K to 7.5K.
- Across the 11 months ending August 2026, Midea’s estimated Share of Search among heat pump brands in New Zealand decreased from 24% to 23.3%.
- Across the 11 months ending August 2026, Midea’s estimated Share of Search among heat pump brands in New Zealand peaked at 31.5% in November 2025 and was lowest at 21.8% in June 2026.
How did search popularity change for New Zealand heat pump brands in August 2026?
6 changes
In August 2026, Rinnai overtook Midea to take the highest estimated Share of Search among heat pump brands in New Zealand, at 25.7%.
In August 2026, Panasonic overtook Mitsubishi Electric to rank 4th among heat pump brands in New Zealand, at 11.7%.
In August 2026, Daikin gained estimated Share of Search among heat pump brands in New Zealand, from 18.4% to 19.5%.
In August 2026, Mitsubishi Electric lost estimated Share of Search among heat pump brands in New Zealand, from 12.3% to 10%.
In August 2026, Fujitsu lost estimated Share of Search among heat pump brands in New Zealand, from 9.1% to 7.7%.
Toshiba’s estimated Share of Search among heat pump brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 2.1% in August 2026.
How is Midea measured?
Brandwave collects information about searches that people make online using Midea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
19 branded search terms
- ac midea
- midea
- midea air cooler
- midea appliances
- midea cooktop
- midea dehumidifier
- midea fan
- midea fridge
- midea heat pump
- midea home
- midea induction cooktop
- midea near me
- midea new zealand
- midea nz
- midea online
- midea portable ac
- midea refrigerator
- midea small refrigerator
- midea washing machine
Do you work for Midea? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Midea your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.