Midea vs Novello:Which is more popular?
In September 2026, Midea had more branded searches than Novello among bar fridge brands in New Zealand. Midea had about 1,860 branded searches, while Novello had 10. Midea made up 35.3% of all bar fridge brand searches we track, and Novello accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about bar fridge brands, Midea appeared in three of the four answers and Novello in two. Midea was mentioned before Novello in every answer that named either.
Who do people search for more?
Midea, about 186 searches for every 1 for Novello
Who does AI mention more?
Midea, mentioned in 3 of 4 answers, Novello in 2
Who does AI recommend more?
Midea, named ahead of Novello in 3 of 3 answers
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Top bar fridge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Midea was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Novello was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Midea was listed before Novello in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Haier4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Midea3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hisense3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Novello2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
LG0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bar fridge brands
4 answers
Asked ChatGPT
“Which bar fridge brand should I go to in New Zealand?”
Asked ChatGPT
“What are the best bar fridge brands in New Zealand?”
Asked ChatGPT
“What's the best bar fridge brand in New Zealand for small spaces?”
Searched Google, AI Overview
“small fridge nz”
Searched Google, AI Overview
“mini fridge nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Midea or Novello more popular in search?
This chart shows how often people search Google for Midea and Novello by name. Each line represents a brand's share of searches for all five bar fridge brands we track, month by month, from searches in New Zealand.
Share of searches by month for Midea, Novello. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haier | Midea | Hisense | LG | Novello |
|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 33% | 21% | 4.4% | 0.16% |
| Nov 2025 | 34.1% | 40.7% | 20.5% | 4.5% | 0.25% |
| Dec 2025 | 32.7% | 39.4% | 23.7% | 4.1% | 0.14% |
| Jan 2026 | 38.8% | 34.3% | 22.8% | 3.9% | 0.28% |
| Feb 2026 | 40.5% | 36.2% | 18.7% | 4.4% | 0.18% |
| Mar 2026 | 36.4% | 36.1% | 22.5% | 4.8% | 0.17% |
| Apr 2026 | 38.8% | 31.1% | 24% | 5.3% | 0.72% |
| May 2026 | 41.3% | 33.3% | 20.6% | 4.6% | 0.15% |
| Jun 2026 | 38.9% | 32% | 23.6% | 5.3% | 0.14% |
| Jul 2026 | 36.2% | 37.3% | 21.9% | 4.4% | 0.13% |
| Aug 2026 | 43.9% | 32.5% | 17.8% | 5.6% | 0.17% |
| Sep 2026 | 39.5% | 35.3% | 19.7% | 5.3% | 0.19% |
How has the Midea and Novello comparison changed over the last 12 months?
3 findings
- Midea was ahead of Novello in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Midea’s share of searches among bar fridge brands in New Zealand moved from 33% to 35.3%, and its estimated monthly branded searches moved from 2.1K to 1.9K.
- Across the 12 months ending September 2026, Novello’s share of searches among bar fridge brands in New Zealand moved from 0.16% to 0.19%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand bar fridge brands in September 2026?
1 change
In September 2026, Midea gained share of searches among bar fridge brands in New Zealand, from 32.5% to 35.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Midea’s and Novello’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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