Brandwave

How popular isHaier?

In September 2026, people searched for Haier by name about 11,400 times in New Zealand, about the same as the previous year. These searches made up 39.5% of all New Zealand bar fridge brand searches, placing Haier first out of five brands. When we asked both ChatGPT and Google AI Overviews about bar fridge brands, Haier appeared in all answers and was the joint second most recommended of the five.

Search and AI answers in September 2026

Haier is the most searched of 5 competitors and the joint second most recommended in AI answers.

  1. HaierShare of searches 39.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. MideaShare of searches 35.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. HisenseShare of searches 19.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. LGShare of searches 5.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. NovelloShare of searches 0.19%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
Haier website (opens in a new tab)

Follow Haier and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top bar fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Haier appeared in all four answers. Haier is the joint second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hisense1st
  2. Haier2nd
  3. Midea2nd
  4. Novello4th
  5. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haier4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Midea3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hisense3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Novello2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LG0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bar fridge brands

4 answers

  • Asked ChatGPT

    “Which bar fridge brand should I go to in New Zealand?”

    1. 1Hisense
    2. 2Midea
    3. 3Haier

  • Asked ChatGPT

    “What are the best bar fridge brands in New Zealand?”

    1. 1Midea
    2. 2Hisense
    3. 3Haier
    4. 4Novello

  • Asked ChatGPT

    “What's the best bar fridge brand in New Zealand for small spaces?”

    1. 1Haier
    2. 2Midea
    3. 3Novello

  • Searched Google, AI Overview

    “small fridge nz”

    1. 1Hisense
    2. 2Haier

  • Searched Google, AI Overview

    “mini fridge nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bar fridge brands compete with Haier?

Haier against bar fridge brands in New Zealand, by month

Share of searches by month for Haier, Midea, Hisense, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthHaierMideaHisenseLGNovello
Oct 202541.5%33%21%4.4%0.16%
Nov 202534.1%40.7%20.5%4.5%0.25%
Dec 202532.7%39.4%23.7%4.1%0.14%
Jan 202638.8%34.3%22.8%3.9%0.28%
Feb 202640.5%36.2%18.7%4.4%0.18%
Mar 202636.4%36.1%22.5%4.8%0.17%
Apr 202638.8%31.1%24%5.3%0.72%
May 202641.3%33.3%20.6%4.6%0.15%
Jun 202638.9%32%23.6%5.3%0.14%
Jul 202636.2%37.3%21.9%4.4%0.13%
Aug 202643.9%32.5%17.8%5.6%0.17%
Sep 202639.5%35.3%19.7%5.3%0.19%

  1. 1.Haier

    39.5%

    Held 1st. 2.1K estimated branded searches, -19.7% vs prior month. Share -4.4 points.

  2. 2.Midea

    35.3%

    Held 2nd. 1.9K estimated branded searches, -3.1% vs prior month. Share +2.8 points.

  3. 3.Hisense

    19.7%

    Held 3rd. 1K estimated branded searches, -0.95% vs prior month. Share +1.9 points.

  4. 4.LG

    5.3%

    Held 4th. 280 estimated branded searches, -15.2% vs prior month. Share -0.3 points.

  5. 5.Novello

    0.19%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Haier and its closest rivals

Every comparison with Haier

15 comparisons

How has branded search demand for Haier changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Haier in New Zealand held steady, from 11.8K to 11.4K.
  • Across the 12 months ending September 2026, Haier’s share of searches among bar fridge brands in New Zealand decreased from 41.5% to 39.5%.
  • Across the 12 months ending September 2026, Haier’s share of searches among bar fridge brands in New Zealand peaked at 43.9% in August 2026 and was lowest at 32.7% in December 2025.

How did search popularity change for New Zealand bar fridge brands in September 2026?

3 changes

  1. In September 2026, Midea gained share of searches among bar fridge brands in New Zealand, from 32.5% to 35.3%.

  2. In September 2026, Hisense gained share of searches among bar fridge brands in New Zealand, from 17.8% to 19.7%.

  3. In September 2026, Haier lost share of searches among bar fridge brands in New Zealand, from 43.9% to 39.5%.

How are Haier’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Haier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • haier
  • haier ac
  • haier appliances
  • haier bar fridge
  • haier beverage fridge
  • haier cooktop
  • haier dishwasher
  • haier dryer
  • haier freezer
  • haier fridge
  • haier fridge freezer
  • haier hwt60fvw2
  • haier induction cooktop
  • haier integrated dishwasher
  • haier oven
  • haier refrigerator
  • haier upright freezer
  • haier wash machine
  • haier washer dryer
  • haier wine fridge

Do you work for Haier? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Haier compete?

Haier is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands3rd of 1114.1%Show ranking
Freestanding oven brands3rd of 813.3%Show ranking
Undercounter fridge brands4th of 66%Show ranking
Washing machine brands2nd of 619.7%Show ranking
Fridge brands2nd of 88.2%Show ranking
Clothes dryer brands4th of 77.2%Show ranking
Chest freezer brands2nd of 69.3%Show ranking
Dishwasher brands3rd of 77.8%Show ranking
Upright freezer brands2nd of 89.6%Show ranking
Fridge freezer brands2nd of 79.8%Show ranking
Refrigerator double door brands2nd of 69.2%Show ranking
Deep freezer brands1st of 543%Show ranking
Bar fridge brands1st of 539.5%Shown above
Mini fridge brands1st of 457.3%Show ranking
Creator with pink hair and a pink jacket

Is Haier your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free