Haier vs Miele:Which is more popular by branded search in New Zealand?
In August 2026, Haier had more branded searches than Miele among home appliance brands in New Zealand. Haier was estimated to have 14.5K branded searches compared to Miele’s 13.1K, and held an 8.8% Share of Search versus Miele’s 7.9%.
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Which is more popular in search, Haier or Miele?
Compare the brands New Zealanders buy fridges, washing machines, dishwashers and ovens from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Haier, Miele. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher & Paykel | Smeg | Samsung | Haier | Miele | Bosch | LG | Westinghouse | Electrolux | Beko |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 7.5% | 12.5% | 10% | 9.8% | 8.6% | 6.9% | 4.5% | 4.4% | 2.1% |
| Nov 2025 | 35.1% | 7% | 13% | 9.5% | 10.4% | 7.8% | 6.7% | 4.1% | 4.4% | 2.1% |
| Dec 2025 | 32.8% | 7.4% | 14.1% | 9.8% | 9.8% | 7.9% | 7.1% | 4.2% | 4.9% | 2% |
| Jan 2026 | 33.6% | 6.7% | 13.3% | 10.2% | 9% | 8.1% | 7.6% | 4.4% | 4.9% | 2.3% |
| Feb 2026 | 35.3% | 6.1% | 12.7% | 9.7% | 8.6% | 8.4% | 8.6% | 4.1% | 4.3% | 2.2% |
| Mar 2026 | 35% | 5.6% | 12.5% | 8.9% | 8.9% | 8.4% | 10.1% | 4.3% | 4.1% | 2.1% |
| Apr 2026 | 33.3% | 6.1% | 13.6% | 9.8% | 9.1% | 8.5% | 8.5% | 4.5% | 4.6% | 2.1% |
| May 2026 | 35.2% | 5.5% | 12.9% | 9% | 9% | 9.3% | 8.6% | 4.1% | 4.1% | 2.1% |
| Jun 2026 | 35.5% | 5.9% | 13.6% | 8.9% | 8.5% | 8.5% | 8.9% | 3.9% | 4.2% | 2% |
| Jul 2026 | 32.9% | 10.9% | 12.2% | 8.7% | 8.2% | 8.9% | 7.9% | 4.1% | 4.3% | 2% |
| Aug 2026 | 31.1% | 13.6% | 12.8% | 8.8% | 7.9% | 7.8% | 7.7% | 4.2% | 4.1% | 1.9% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Haier and Miele comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Miele took it in November 2025, Haier took it in December 2025.
- Across the 11 months ending August 2026, Haier’s estimated Share of Search among home appliance brands in New Zealand moved from 10% to 8.8%, and its estimated monthly branded searches moved from 14.1K to 14.5K.
- Across the 11 months ending August 2026, Miele’s estimated Share of Search among home appliance brands in New Zealand moved from 9.8% to 7.9%, and its estimated monthly branded searches moved from 13.9K to 13.1K.
How did search popularity change for New Zealand home appliance brands in August 2026?
2 changes
Miele’s estimated Share of Search among home appliance brands in New Zealand has lost ground for 3 months in a row, from 9% to 7.9% in August 2026.
In August 2026, Haier rose from 5th to 4th among home appliance brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Haier’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Haier
42 branded search terms
- 7kg haier washing machine
- french door haier fridge
- haier
- haier 10kg washing machine
- haier 12 kg washing machine
- haier 230l bottom mount fridge freezer
- haier 230l fridge freezer
- haier 6kg dryer
- haier 6kg washing machine
- haier 8kg washing machine
- haier 9kg washing machine
- haier ac
- haier appliances
- haier bar fridge
- haier beverage fridge
- haier co nz
- haier cooktop
- haier dishwasher
- haier dryer
- haier freezer
- haier french door fridge freezer
- haier fridge
- haier fridge freezer
- haier hwt60fvw2
- haier induction cooktop
- haier integrated dishwasher
- haier near me
- haier nz
- haier online
- haier oven
- haier quad door fridge freezer
- haier refrigerator
- haier small fridge
- haier top loader
- haier top loader washing machine
- haier two door fridge
- haier upright freezer
- haier wash machine
- haier washer dryer
- haier washing machine hwt60fvw2
- haier wine fridge
- top load haier washing machine
Miele
36 branded search terms
- miele
- miele appliances
- miele blizzard cx1
- miele boost cx1
- miele c1
- miele c3
- miele c3 cat & dog
- miele cat and dog
- miele co nz
- miele compact c2
- miele complete c3
- miele complete c3 cat & dog
- miele cooktop
- miele cx1
- miele cx1 cat and dog
- miele dishdrawer
- miele dishwasher
- miele dryer
- miele freestanding oven
- miele fridge
- miele induction oven
- miele integrated dishwasher
- miele m1
- miele microwave oven
- miele near me
- miele nz
- miele online
- miele outlet
- miele oven
- miele rangehood
- miele robot vacuum
- miele stick vacuum
- miele triflex hx1
- miele vacuum
- miele wall oven
- miele washing machine
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