Brandwave

How popular isHaier in search?

In August 2026, there were an estimated 14.5K branded searches for Haier in New Zealand which held steady over the last 11 months. Haier holds 12.5% estimated Share of Search among New Zealand dishwasher brands and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Fisher & Paykel44.2%
  2. Samsung18.2%
  3. Haier12.5%
  4. Miele11.3%
  5. Bosch11.1%
  6. Beko2.7%
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Which dishwasher brands compete with Haier?

Haier against dishwasher brands in New Zealand, by month

Share of Search by month for Fisher & Paykel, Samsung, Haier, Miele, Bosch, Beko. The figures are in the table below the chart.

View monthly share of search table
MonthFisher & PaykelSamsungHaierMieleBoschBeko
Oct 202544.1%16.3%13%12.8%11.1%2.7%
Nov 202545.1%16.7%12.2%13.4%10%2.6%
Dec 202542.9%18.4%12.8%12.8%10.3%2.7%
Jan 202643.9%17.4%13.3%11.7%10.6%3%
Feb 202646%16.6%12.6%11.2%10.9%2.8%
Mar 202646.2%16.5%11.7%11.7%11.1%2.7%
Apr 202643.6%17.7%12.9%11.9%11.1%2.7%
May 202645.5%16.6%11.6%11.6%12%2.7%
Jun 202646.1%17.6%11.6%11%11%2.7%
Jul 202645.1%16.8%11.9%11.2%12.2%2.8%
Aug 202644.2%18.2%12.5%11.3%11.1%2.7%
Sep 2026——————

  1. 1.Fisher & Paykel

    44.2%

    held 1st · 51.5K estimated branded searches · -8.9% vs prior month · -0.9 points

  2. 2.Samsung

    18.2%

    held 2nd · 21.2K estimated branded searches · +0.76% vs prior month · +1.4 points

  3. 3.Haier

    12.5%

    moved from 4th to 3rd · 14.5K estimated branded searches · -2.2% vs prior month · +0.6 points

  4. 4.Miele

    11.3%

    moved from 5th to 4th · 13.1K estimated branded searches · -6.6% vs prior month · +0.1 points

  5. 5.Bosch

    11.1%

    moved from 3rd to 5th · 12.9K estimated branded searches · -15.5% vs prior month · -1.1 points

  6. 6.Beko

    2.7%

    held 6th · 3.1K estimated branded searches · -9.5% vs prior month · -0.1 points

Compare search popularity between Haier and its closest rivals

How has branded search demand for Haier changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Haier in New Zealand held steady, from 14.1K to 14.5K.
  • Across the 11 months ending August 2026, Haier’s estimated Share of Search among dishwasher brands in New Zealand peaked at 13.3% in January 2026 and was lowest at 11.6% in June 2026.

How did search popularity change for New Zealand dishwasher brands in August 2026?

  1. In August 2026, Haier overtook Bosch to rank 3rd among dishwasher brands in New Zealand, at 12.5%.

  2. In August 2026, Samsung gained estimated Share of Search among dishwasher brands in New Zealand, from 16.8% to 18.2%.

  3. In August 2026, Bosch lost estimated Share of Search among dishwasher brands in New Zealand, from 12.2% to 11.1%.

  4. In August 2026, Fisher & Paykel lost estimated Share of Search among dishwasher brands in New Zealand, from 45.1% to 44.2%.

  5. In August 2026, Miele rose from 5th to 4th among dishwasher brands in New Zealand.

Which fridge brands compete with Haier?

Haier against fridge brands in New Zealand, by month

Share of Search by month for Fisher & Paykel, Samsung, Haier, LG, Westinghouse, Hisense. The figures are in the table below the chart.

View monthly share of search table
MonthFisher & PaykelSamsungHaierLGWestinghouseHisense
Oct 202547.9%17.7%14.1%9.7%6.3%4.4%
Nov 202549.1%18.1%13.3%9.3%5.7%4.5%
Dec 202545.5%19.6%13.6%9.9%5.9%5.6%
Jan 202646.1%18.3%14%10.4%6%5.2%
Feb 202648.1%17.3%13.2%11.7%5.6%4%
Mar 202647.2%16.9%12%13.7%5.8%4.4%
Apr 202645.3%18.4%13.4%11.5%6.1%5.4%
May 202648.2%17.7%12.4%11.8%5.7%4.3%
Jun 202647.8%18.2%12%12%5.3%4.6%
Jul 202647.8%17.8%12.6%11.5%5.9%4.5%
Aug 202646.1%19%13%11.4%6.2%4.3%
Sep 2026——————

  1. 1.Fisher & Paykel

    46.1%

    held 1st · 51.5K estimated branded searches · -8.9% vs prior month · -1.7 points

  2. 2.Samsung

    19%

    held 2nd · 21.2K estimated branded searches · +0.76% vs prior month · +1.2 points

  3. 3.Haier

    13%

    held 3rd · 14.5K estimated branded searches · -2.2% vs prior month · +0.4 points

  4. 4.LG

    11.4%

    held 4th · 12.8K estimated branded searches · -5.9% vs prior month · 0 points

  5. 5.Westinghouse

    6.2%

    held 5th · 7K estimated branded searches · +0.14% vs prior month · +0.4 points

  6. 6.Hisense

    4.3%

    held 6th · 4.8K estimated branded searches · -10.6% vs prior month · -0.2 points

Compare search popularity between Haier and its closest rivals

How has branded search demand for Haier changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Haier’s estimated Share of Search among fridge brands in New Zealand decreased from 14.1% to 13%.
  • Across the 11 months ending August 2026, Haier’s estimated Share of Search among fridge brands in New Zealand peaked at 14.1% in October 2025 and was lowest at 12% in March 2026.

How did search popularity change for New Zealand fridge brands in August 2026?

  1. In August 2026, Samsung gained estimated Share of Search among fridge brands in New Zealand, from 17.8% to 19%.

  2. In August 2026, Fisher & Paykel lost estimated Share of Search among fridge brands in New Zealand, from 47.8% to 46.1%.

  3. Estimated monthly branded searches for LG in New Zealand rose 31.1% over 11 measured months, from 9.7K to 12.8K in August 2026.

  4. Estimated monthly branded searches for Westinghouse in New Zealand rose 10.1% over 11 measured months, from 6.3K to 7K in August 2026.

Which home appliance brands compete with Haier?

Haier against home appliance brands in New Zealand, by month

Share of Search by month for Fisher & Paykel, Smeg, Samsung, Haier, Miele, Bosch, LG, Westinghouse, Electrolux. The figures are in the table below the chart.

View monthly share of search table
MonthFisher & PaykelSmegSamsungHaierMieleBoschLGWestinghouseElectroluxBeko
Oct 202533.9%7.5%12.5%10%9.8%8.6%6.9%4.5%4.4%2.1%
Nov 202535.1%7%13%9.5%10.4%7.8%6.7%4.1%4.4%2.1%
Dec 202532.8%7.4%14.1%9.8%9.8%7.9%7.1%4.2%4.9%2%
Jan 202633.6%6.7%13.3%10.2%9%8.1%7.6%4.4%4.9%2.3%
Feb 202635.3%6.1%12.7%9.7%8.6%8.4%8.6%4.1%4.3%2.2%
Mar 202635%5.6%12.5%8.9%8.9%8.4%10.1%4.3%4.1%2.1%
Apr 202633.3%6.1%13.6%9.8%9.1%8.5%8.5%4.5%4.6%2.1%
May 202635.2%5.5%12.9%9%9%9.3%8.6%4.1%4.1%2.1%
Jun 202635.5%5.9%13.6%8.9%8.5%8.5%8.9%3.9%4.2%2%
Jul 202632.9%10.9%12.2%8.7%8.2%8.9%7.9%4.1%4.3%2%
Aug 202631.1%13.6%12.8%8.8%7.9%7.8%7.7%4.2%4.1%1.9%
Sep 2026——————————

  1. 1.Fisher & Paykel

    31.1%

    held 1st · 51.5K estimated branded searches · -8.9% vs prior month · -1.8 points

  2. 2.Smeg

    13.6%

    moved from 3rd to 2nd · 22.5K estimated branded searches · +20.3% vs prior month · +2.7 points

  3. 3.Samsung

    12.8%

    moved from 2nd to 3rd · 21.2K estimated branded searches · +0.76% vs prior month · +0.6 points

  4. 4.Haier

    8.8%

    moved from 5th to 4th · 14.5K estimated branded searches · -2.2% vs prior month · +0.1 points

  5. 5.Miele

    7.9%

    moved from 6th to 5th · 13.1K estimated branded searches · -6.6% vs prior month · -0.2 points

  6. 6.Bosch

    7.8%

    moved from 4th to 6th · 12.9K estimated branded searches · -15.5% vs prior month · -1.1 points

  7. 7.LG

    7.7%

    held 7th · 12.8K estimated branded searches · -5.9% vs prior month · -0.2 points

  8. 8.Westinghouse

    4.2%

    moved from 9th to 8th · 7K estimated branded searches · +0.14% vs prior month · +0.2 points

  9. 9.Electrolux

    4.1%

    moved from 8th to 9th · 6.7K estimated branded searches · -8.3% vs prior month · -0.2 points

  10. 10.Beko

    1.9%

    held 10th · 3.1K estimated branded searches · -9.5% vs prior month · -0.1 points

Compare search popularity between Haier and its closest rivals

How has branded search demand for Haier changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Haier’s estimated Share of Search among home appliance brands in New Zealand decreased from 10% to 8.8%.
  • Across the 11 months ending August 2026, Haier’s estimated Share of Search among home appliance brands in New Zealand peaked at 10.2% in January 2026 and was lowest at 8.7% in July 2026.
  • Across the 11 months ending August 2026, Haier fell from 3rd to 4th among home appliance brands in New Zealand.

How did search popularity change for New Zealand home appliance brands in August 2026?

  1. In August 2026, Smeg overtook Samsung to rank 2nd among home appliance brands in New Zealand, at 13.6%.

  2. In August 2026, Samsung gained estimated Share of Search among home appliance brands in New Zealand, from 12.2% to 12.8%.

  3. In August 2026, Fisher & Paykel lost estimated Share of Search among home appliance brands in New Zealand, from 32.9% to 31.1%.

  4. In August 2026, Bosch lost estimated Share of Search among home appliance brands in New Zealand, from 8.9% to 7.8%.

  5. Miele’s estimated Share of Search among home appliance brands in New Zealand has lost ground for 3 months in a row, from 9% to 7.9% in August 2026.

  6. In August 2026, Haier rose from 5th to 4th among home appliance brands in New Zealand.

Which washing machine brands compete with Haier?

Haier against washing machine brands in New Zealand, by month

Share of Search by month for Fisher & Paykel, Samsung, Haier, Bosch, LG, Electrolux. The figures are in the table below the chart.

View monthly share of search table
MonthFisher & PaykelSamsungHaierBoschLGElectrolux
Oct 202544.5%16.4%13.1%11.2%9%5.7%
Nov 202546%17%12.4%10.2%8.7%5.7%
Dec 202542.8%18.4%12.8%10.3%9.3%6.4%
Jan 202643.2%17.1%13.1%10.5%9.8%6.3%
Feb 202644.7%16.1%12.3%10.6%10.9%5.5%
Mar 202644.3%15.8%11.2%10.6%12.8%5.2%
Apr 202642.6%17.3%12.6%10.8%10.8%5.9%
May 202644.5%16.3%11.4%11.7%10.9%5.2%
Jun 202644.6%17%11.2%10.7%11.2%5.2%
Jul 202644%16.4%11.6%11.9%10.5%5.7%
Aug 202643.1%17.7%12.2%10.8%10.7%5.6%
Sep 2026——————

  1. 1.Fisher & Paykel

    43.1%

    held 1st · 51.5K estimated branded searches · -8.9% vs prior month · -0.9 points

  2. 2.Samsung

    17.7%

    held 2nd · 21.2K estimated branded searches · +0.76% vs prior month · +1.4 points

  3. 3.Haier

    12.2%

    moved from 4th to 3rd · 14.5K estimated branded searches · -2.2% vs prior month · +0.6 points

  4. 4.Bosch

    10.8%

    moved from 3rd to 4th · 12.9K estimated branded searches · -15.5% vs prior month · -1.1 points

  5. 5.LG

    10.7%

    held 5th · 12.8K estimated branded searches · -5.9% vs prior month · +0.1 points

  6. 6.Electrolux

    5.6%

    held 6th · 6.7K estimated branded searches · -8.3% vs prior month · -0.1 points

Compare search popularity between Haier and its closest rivals

How has branded search demand for Haier changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Haier’s estimated Share of Search among washing machine brands in New Zealand decreased from 13.1% to 12.2%.
  • Across the 11 months ending August 2026, Haier’s estimated Share of Search among washing machine brands in New Zealand peaked at 13.1% in January 2026 and was lowest at 11.2% in June 2026.

How did search popularity change for New Zealand washing machine brands in August 2026?

  1. In August 2026, Haier overtook Bosch to rank 3rd among washing machine brands in New Zealand, at 12.2%.

  2. In August 2026, Samsung gained estimated Share of Search among washing machine brands in New Zealand, from 16.4% to 17.7%.

  3. In August 2026, Bosch lost estimated Share of Search among washing machine brands in New Zealand, from 11.9% to 10.8%.

  4. In August 2026, Fisher & Paykel lost estimated Share of Search among washing machine brands in New Zealand, from 44% to 43.1%.

  5. Estimated monthly branded searches for LG in New Zealand rose 31.1% over 11 measured months, from 9.7K to 12.8K in August 2026.

How is Haier measured?

Brandwave collects information about searches that people make online using Haier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

42 branded search terms

  • 7kg haier washing machine
  • french door haier fridge
  • haier
  • haier 10kg washing machine
  • haier 12 kg washing machine
  • haier 230l bottom mount fridge freezer
  • haier 230l fridge freezer
  • haier 6kg dryer
  • haier 6kg washing machine
  • haier 8kg washing machine
  • haier 9kg washing machine
  • haier ac
  • haier appliances
  • haier bar fridge
  • haier beverage fridge
  • haier co nz
  • haier cooktop
  • haier dishwasher
  • haier dryer
  • haier freezer
  • haier french door fridge freezer
  • haier fridge
  • haier fridge freezer
  • haier hwt60fvw2
  • haier induction cooktop
  • haier integrated dishwasher
  • haier near me
  • haier nz
  • haier online
  • haier oven
  • haier quad door fridge freezer
  • haier refrigerator
  • haier small fridge
  • haier top loader
  • haier top loader washing machine
  • haier two door fridge
  • haier upright freezer
  • haier wash machine
  • haier washer dryer
  • haier washing machine hwt60fvw2
  • haier wine fridge
  • top load haier washing machine

Do you work for Haier? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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