ASKO vs Haier:Which is more popular in New Zealand?
In October 2026, Haier had more branded searches than ASKO among dishwasher brands in New Zealand. Haier had about 8,500 branded searches, while ASKO had 320. Haier made up 42.9% of all dishwasher brand searches we track, and ASKO accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about dishwasher brands, Haier appeared in four of the five answers and ASKO in none.
Who do people search for more?
Haier, about 27 searches for every 1 for ASKO
Follow ASKO vs Haier and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top dishwasher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Haier was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ASKO did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Haier4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ASKO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dishwasher brands
5 answers
Asked ChatGPT
“Which dishwasher brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dishwasher brands in New Zealand?”
Asked ChatGPT
“What's the best dishwasher brand in New Zealand for a family kitchen?”
Searched Google, AI Overview
“dishwashers nz”
Searched Google, AI Overview
“slimline dishwasher”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ASKO or Haier more popular in search?
This chart shows how often people search Google for ASKO and Haier by name. Each line represents a brand's share of searches for all eight dishwasher brands we track, month by month, from searches in New Zealand.
Share of searches by month for Haier, ASKO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haier | Bosch | Fisher & Paykel | Miele | LG | Samsung | Beko | ASKO |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 33.5% | 20.3% | 26.3% | 6.1% | 4.1% | 5% | 2.7% | 1.8% |
| Dec 2025 | 33.7% | 20.9% | 27.2% | 6.3% | 3.5% | 4.3% | 1.9% | 2.3% |
| Jan 2026 | 34.2% | 20.7% | 26.7% | 6.3% | 3.4% | 4.2% | 2.3% | 2.3% |
| Feb 2026 | 34.5% | 20.3% | 26% | 6.1% | 3.3% | 5% | 2.7% | 2.2% |
| Mar 2026 | 32.7% | 22.6% | 23.7% | 6.9% | 3% | 5.6% | 3% | 2.5% |
| Apr 2026 | 34.8% | 21.6% | 22.9% | 7.4% | 3.6% | 4.4% | 2.9% | 2.4% |
| May 2026 | 31.8% | 23.8% | 25.6% | 6.6% | 3.2% | 4.8% | 2.1% | 2.1% |
| Jun 2026 | 35.3% | 21.3% | 23.7% | 6.5% | 3.5% | 5.3% | 2.9% | 1.5% |
| Jul 2026 | 34.2% | 21.2% | 27.2% | 5.9% | 3.5% | 4.2% | 2.3% | 1.5% |
| Aug 2026 | 36.2% | 18.1% | 28.7% | 5.5% | 3% | 4.5% | 2.4% | 1.6% |
| Sep 2026 | 40.2% | 20.1% | 21.1% | 6.1% | 3.3% | 5% | 2.7% | 1.5% |
| Oct 2026 | 42.9% | 22.2% | 19% | 5% | 3.6% | 3.6% | 2% | 1.6% |
Haier and ASKO sell other things too, so only their searches that name this product count here, like “haier dishwasher”.
How has branded search for ASKO and Haier changed in New Zealand over the last 12 months?
3 findings
- Haier was ahead of ASKO in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, ASKO’s share of searches among dishwasher brands in New Zealand moved from 1.8% to 1.6%, and its estimated monthly branded searches moved from 260 to 320.
- Across the 12 months ending October 2026, Haier’s share of searches among dishwasher brands in New Zealand moved from 33.5% to 42.9%, and its estimated monthly branded searches moved from 4.8K to 8.5K.
How did search popularity change for New Zealand dishwasher brands in October 2026?
2 changes
In October 2026, Haier gained share of searches among dishwasher brands in New Zealand, from 40.2% to 42.9%.
Estimated monthly branded searches for ASKO in New Zealand rose 23.1% over 12 measured months, from 260 to 320 in October 2026.
How are ASKO’s and Haier’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using ASKO’s and Haier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among dishwasher brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.