Brandwave

Dishwasher brands in New Zealand:Which brands are most popular in search?

In August 2026, Fisher & Paykel was the most searched among dishwasher brands in New Zealand, with an estimated 51.5K branded searches and 44.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Fisher & Paykel44.2%
  2. Samsung18.2%
  3. Haier12.5%
  4. Miele11.3%
  5. Bosch11.1%
  6. Beko2.7%

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Share of SearchLeaderboard

Compare the dishwasher brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dishwasher brands in New Zealand, by month

Share of Search by month for Fisher & Paykel, Samsung, Haier, Miele, Bosch, Beko. The figures are in the table below the chart.

View monthly share of search table
MonthFisher & PaykelSamsungHaierMieleBoschBeko
Oct 202544.1%16.3%13%12.8%11.1%2.7%
Nov 202545.1%16.7%12.2%13.4%10%2.6%
Dec 202542.9%18.4%12.8%12.8%10.3%2.7%
Jan 202643.9%17.4%13.3%11.7%10.6%3%
Feb 202646%16.6%12.6%11.2%10.9%2.8%
Mar 202646.2%16.5%11.7%11.7%11.1%2.7%
Apr 202643.6%17.7%12.9%11.9%11.1%2.7%
May 202645.5%16.6%11.6%11.6%12%2.7%
Jun 202646.1%17.6%11.6%11%11%2.7%
Jul 202645.1%16.8%11.9%11.2%12.2%2.8%
Aug 202644.2%18.2%12.5%11.3%11.1%2.7%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Fisher & Paykel

    44.2%

    held 1st · 51.5K estimated branded searches · -8.9% vs prior month · -0.9 points

  2. 2.Samsung

    18.2%

    held 2nd · 21.2K estimated branded searches · +0.76% vs prior month · +1.4 points

  3. 3.Haier

    12.5%

    moved from 4th to 3rd · 14.5K estimated branded searches · -2.2% vs prior month · +0.6 points

  4. 4.Miele

    11.3%

    moved from 5th to 4th · 13.1K estimated branded searches · -6.6% vs prior month · +0.1 points

  5. 5.Bosch

    11.1%

    moved from 3rd to 5th · 12.9K estimated branded searches · -15.5% vs prior month · -1.1 points

  6. 6.Beko

    2.7%

    held 6th · 3.1K estimated branded searches · -9.5% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among dishwasher brands in New Zealand?

In August 2026, Fisher & Paykel was the most searched among dishwasher brands in New Zealand, with an estimated 51.5K branded searches and 44.2% estimated Share of Search within this set. Samsung is in 2nd place, 26 percentage points behind at 18.2% Share of Search.

New Zealand dishwasher brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fisher & Paykel44.1% → 44.2%46.2%Mar 202642.9%Dec 20251st
Samsung16.3% → 18.2%18.4%Dec 202516.3%Oct 20252nd
Haier13% → 12.5%13.3%Jan 202611.6%Jun 20263rd
Miele12.8% → 11.3%13.4%Nov 202511%Jun 20264th
Bosch11.1%12.2%Jul 202610%Nov 20255th
Beko2.7%3%Jan 20262.6%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among dishwasher brands in New Zealand increased from 16.3% to 18.2%.
  • Across the 11 months ending August 2026, Miele’s estimated Share of Search among dishwasher brands in New Zealand decreased from 12.8% to 11.3%.
  • Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among dishwasher brands in New Zealand peaked at 46.2% in March 2026 and was lowest at 42.9% in December 2025.
  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among dishwasher brands in New Zealand peaked at 18.4% in December 2025 and was lowest at 16.3% in October 2025.
  • Across the 11 months ending August 2026, Haier’s estimated Share of Search among dishwasher brands in New Zealand peaked at 13.3% in January 2026 and was lowest at 11.6% in June 2026.
  • Across the 11 months ending August 2026, Miele’s estimated Share of Search among dishwasher brands in New Zealand peaked at 13.4% in November 2025 and was lowest at 11% in June 2026.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among dishwasher brands in New Zealand peaked at 12.2% in July 2026 and was lowest at 10% in November 2025.
  • Across the 11 months ending August 2026, Fisher & Paykel, Haier, Bosch and Beko held steady: their estimated Share of Search among dishwasher brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand dishwasher brands in August 2026?

  1. In August 2026, Haier overtook Bosch to rank 3rd among dishwasher brands in New Zealand, at 12.5%.

  2. In August 2026, Samsung gained estimated Share of Search among dishwasher brands in New Zealand, from 16.8% to 18.2%.

  3. In August 2026, Bosch lost estimated Share of Search among dishwasher brands in New Zealand, from 12.2% to 11.1%.

  4. In August 2026, Fisher & Paykel lost estimated Share of Search among dishwasher brands in New Zealand, from 45.1% to 44.2%.

  5. In August 2026, Miele rose from 5th to 4th among dishwasher brands in New Zealand.

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