Bosch vs Miele:Which is more popular by branded search in New Zealand?
In August 2026, Bosch and Miele were level on Share of Search among home appliance brands in New Zealand, with an estimated 12.9K versus 13.1K branded searches, at 7.8% and 7.9% estimated Share of Search.
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Which is more popular in search, Bosch or Miele?
Compare the brands New Zealanders buy fridges, washing machines, dishwashers and ovens from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Miele, Bosch. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher & Paykel | Smeg | Samsung | Haier | Miele | Bosch | LG | Westinghouse | Electrolux | Beko |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 7.5% | 12.5% | 10% | 9.8% | 8.6% | 6.9% | 4.5% | 4.4% | 2.1% |
| Nov 2025 | 35.1% | 7% | 13% | 9.5% | 10.4% | 7.8% | 6.7% | 4.1% | 4.4% | 2.1% |
| Dec 2025 | 32.8% | 7.4% | 14.1% | 9.8% | 9.8% | 7.9% | 7.1% | 4.2% | 4.9% | 2% |
| Jan 2026 | 33.6% | 6.7% | 13.3% | 10.2% | 9% | 8.1% | 7.6% | 4.4% | 4.9% | 2.3% |
| Feb 2026 | 35.3% | 6.1% | 12.7% | 9.7% | 8.6% | 8.4% | 8.6% | 4.1% | 4.3% | 2.2% |
| Mar 2026 | 35% | 5.6% | 12.5% | 8.9% | 8.9% | 8.4% | 10.1% | 4.3% | 4.1% | 2.1% |
| Apr 2026 | 33.3% | 6.1% | 13.6% | 9.8% | 9.1% | 8.5% | 8.5% | 4.5% | 4.6% | 2.1% |
| May 2026 | 35.2% | 5.5% | 12.9% | 9% | 9% | 9.3% | 8.6% | 4.1% | 4.1% | 2.1% |
| Jun 2026 | 35.5% | 5.9% | 13.6% | 8.9% | 8.5% | 8.5% | 8.9% | 3.9% | 4.2% | 2% |
| Jul 2026 | 32.9% | 10.9% | 12.2% | 8.7% | 8.2% | 8.9% | 7.9% | 4.1% | 4.3% | 2% |
| Aug 2026 | 31.1% | 13.6% | 12.8% | 8.8% | 7.9% | 7.8% | 7.7% | 4.2% | 4.1% | 1.9% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Bosch and Miele comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Bosch took it in May 2026, Miele took it in August 2026.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among home appliance brands in New Zealand moved from 8.6% to 7.8%, and its estimated monthly branded searches moved from 12.1K to 12.9K.
- Across the 11 months ending August 2026, Miele’s estimated Share of Search among home appliance brands in New Zealand moved from 9.8% to 7.9%, and its estimated monthly branded searches moved from 13.9K to 13.1K.
How did search popularity change for New Zealand home appliance brands in August 2026?
2 changes
In August 2026, Bosch lost estimated Share of Search among home appliance brands in New Zealand, from 8.9% to 7.8%.
Miele’s estimated Share of Search among home appliance brands in New Zealand has lost ground for 3 months in a row, from 9% to 7.9% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bosch’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bosch
37 branded search terms
- bosch 10kg washing machine
- bosch 300 series washing machine
- bosch 8kg washing machine
- bosch 9kg washing machine
- bosch avantixx washing machine
- bosch classixx washing machine
- bosch combination microwave oven
- bosch cooktop
- bosch dishdrawer
- bosch dishwasher
- bosch double oven
- bosch dryer
- bosch freestanding oven
- bosch fridge
- bosch inbuilt oven
- bosch induction oven
- bosch integrated dishwasher
- bosch maxx classic washing machine
- bosch maxx washing machine
- bosch micro oven
- bosch microwave oven integrated
- bosch oven
- bosch rangehood
- bosch self cleaning oven
- bosch series 2 washing machine
- bosch series 4 oven
- bosch series 4 washing machine
- bosch series 4 washing machine 7kg
- bosch series 6 oven
- bosch series 6 washing machine
- bosch series 8 oven
- bosch series 8 washing machine
- bosch top loader
- bosch wall oven
- bosch washing machine
- bosch washing machine cleaning
- bosch washing machine e18
Miele
36 branded search terms
- miele
- miele appliances
- miele blizzard cx1
- miele boost cx1
- miele c1
- miele c3
- miele c3 cat & dog
- miele cat and dog
- miele co nz
- miele compact c2
- miele complete c3
- miele complete c3 cat & dog
- miele cooktop
- miele cx1
- miele cx1 cat and dog
- miele dishdrawer
- miele dishwasher
- miele dryer
- miele freestanding oven
- miele fridge
- miele induction oven
- miele integrated dishwasher
- miele m1
- miele microwave oven
- miele near me
- miele nz
- miele online
- miele outlet
- miele oven
- miele rangehood
- miele robot vacuum
- miele stick vacuum
- miele triflex hx1
- miele vacuum
- miele wall oven
- miele washing machine
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