Brandwave

How popular isASKO?

In October 2026, people searched for ASKO by name about 640 times in New Zealand, a 24.7% decrease from the previous year. These searches made up 1.6% of all New Zealand dishwasher brand searches, placing ASKO eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about dishwasher brands, ASKO did not appear in any of the answers.

Search and AI answers in October 2026

ASKO is the eighth most searched of 8 competitors and not named in the AI answers we collected.

  1. HaierShare of searches 42.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. BoschShare of searches 22.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Fisher & PaykelShare of searches 19%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. MieleShare of searches 5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. ASKOShare of searches 1.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ASKO did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Miele3rd
  4. Haier4th
  5. LG5th
  6. Samsung6th
  7. Beko–
  8. ASKO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haier4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ASKO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dishwasher brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for ASKO compared with other New Zealand dishwasher brands?

ASKO against dishwasher brands in New Zealand, by month

Share of searches by month for Haier, Bosch, Fisher & Paykel, Miele, LG, Samsung, ASKO. The figures are in the table below the chart.

View monthly share of searches table
MonthHaierBoschFisher & PaykelMieleLGSamsungBekoASKO
Nov 202533.5%20.3%26.3%6.1%4.1%5%2.7%1.8%
Dec 202533.7%20.9%27.2%6.3%3.5%4.3%1.9%2.3%
Jan 202634.2%20.7%26.7%6.3%3.4%4.2%2.3%2.3%
Feb 202634.5%20.3%26%6.1%3.3%5%2.7%2.2%
Mar 202632.7%22.6%23.7%6.9%3%5.6%3%2.5%
Apr 202634.8%21.6%22.9%7.4%3.6%4.4%2.9%2.4%
May 202631.8%23.8%25.6%6.6%3.2%4.8%2.1%2.1%
Jun 202635.3%21.3%23.7%6.5%3.5%5.3%2.9%1.5%
Jul 202634.2%21.2%27.2%5.9%3.5%4.2%2.3%1.5%
Aug 202636.2%18.1%28.7%5.5%3%4.5%2.4%1.6%
Sep 202640.2%20.1%21.1%6.1%3.3%5%2.7%1.5%
Oct 202642.9%22.2%19%5%3.6%3.6%2%1.6%

  1. 1.Haier

    42.9%

    Held 1st. 8.5K estimated branded searches, +46.6% vs prior month. Share +2.7 points.

  2. 2.Bosch

    22.2%

    Moved from 3rd to 2nd. 4.4K estimated branded searches, +51.7% vs prior month. Share +2.1 points.

  3. 3.Fisher & Paykel

    19%

    Moved from 2nd to 3rd. 3.8K estimated branded searches, +24% vs prior month. Share -2.1 points.

  4. 4.Miele

    5%

    Held 4th. 1K estimated branded searches, +13.6% vs prior month. Share -1.1 points.

  5. 5.LG

    3.6%

    Moved from 6th to 5th. 720 estimated branded searches, +50% vs prior month. Share +0.3 points.

  6. 6.Samsung

    3.6%

    Moved from 5th to 6th. 720 estimated branded searches, 0% vs prior month. Share -1.4 points.

  7. 7.Beko

    2%

    Held 7th. 390 estimated branded searches, 0% vs prior month. Share -0.7 points.

  8. 8.ASKO

    1.6%

    Held 8th. 320 estimated branded searches, +52.4% vs prior month. Share +0.2 points.

ASKO, Haier and 3 other brands sell other things too, so only their searches that name this product count here, like “asko dishwasher”.

Compare popularity between ASKO and its closest rivals

Every comparison with ASKO

7 comparisons

How has branded search demand for ASKO changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for ASKO in New Zealand fell from 850 to 640.
  • Across the 12 months ending October 2026, ASKO’s share of searches among dishwasher brands in New Zealand peaked at 2.5% in March 2026 and was lowest at 1.5% in September 2026.

How did search popularity change for New Zealand dishwasher brands in October 2026?

6 changes

  1. In October 2026, Bosch overtook Fisher & Paykel to rank 2nd among dishwasher brands in New Zealand, with 22.2% of the searches.

  2. In October 2026, Haier gained share of searches among dishwasher brands in New Zealand, from 40.2% to 42.9%.

  3. In October 2026, Fisher & Paykel lost share of searches among dishwasher brands in New Zealand, from 21.1% to 19%.

  4. In October 2026, Samsung lost share of searches among dishwasher brands in New Zealand, from 5% to 3.6%.

  5. In October 2026, Miele lost share of searches among dishwasher brands in New Zealand, from 6.1% to 5%.

  6. In October 2026, Beko lost share of searches among dishwasher brands in New Zealand, from 2.7% to 2%.

How are ASKO’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ASKO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • asko
  • asko dishwasher

Do you work for ASKO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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