ASKO vs Samsung:Which is more popular in New Zealand?
In October 2026, Samsung had more branded searches than ASKO among dishwasher brands in New Zealand. Samsung had about 720 branded searches, while ASKO had 320. Samsung made up 3.6% of all dishwasher brand searches we track, and ASKO accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about dishwasher brands, Samsung appeared in one of the five answers and ASKO in none.
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Top dishwasher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Samsung was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. ASKO did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Haier4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ASKO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dishwasher brands
5 answers
Asked ChatGPT
“Which dishwasher brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dishwasher brands in New Zealand?”
Asked ChatGPT
“What's the best dishwasher brand in New Zealand for a family kitchen?”
Searched Google, AI Overview
“dishwashers nz”
Searched Google, AI Overview
“slimline dishwasher”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ASKO or Samsung more popular in search?
This chart shows how often people search Google for ASKO and Samsung by name. Each line represents a brand's share of searches for all eight dishwasher brands we track, month by month, from searches in New Zealand.
Share of searches by month for Samsung, ASKO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haier | Bosch | Fisher & Paykel | Miele | LG | Samsung | Beko | ASKO |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 33.5% | 20.3% | 26.3% | 6.1% | 4.1% | 5% | 2.7% | 1.8% |
| Dec 2025 | 33.7% | 20.9% | 27.2% | 6.3% | 3.5% | 4.3% | 1.9% | 2.3% |
| Jan 2026 | 34.2% | 20.7% | 26.7% | 6.3% | 3.4% | 4.2% | 2.3% | 2.3% |
| Feb 2026 | 34.5% | 20.3% | 26% | 6.1% | 3.3% | 5% | 2.7% | 2.2% |
| Mar 2026 | 32.7% | 22.6% | 23.7% | 6.9% | 3% | 5.6% | 3% | 2.5% |
| Apr 2026 | 34.8% | 21.6% | 22.9% | 7.4% | 3.6% | 4.4% | 2.9% | 2.4% |
| May 2026 | 31.8% | 23.8% | 25.6% | 6.6% | 3.2% | 4.8% | 2.1% | 2.1% |
| Jun 2026 | 35.3% | 21.3% | 23.7% | 6.5% | 3.5% | 5.3% | 2.9% | 1.5% |
| Jul 2026 | 34.2% | 21.2% | 27.2% | 5.9% | 3.5% | 4.2% | 2.3% | 1.5% |
| Aug 2026 | 36.2% | 18.1% | 28.7% | 5.5% | 3% | 4.5% | 2.4% | 1.6% |
| Sep 2026 | 40.2% | 20.1% | 21.1% | 6.1% | 3.3% | 5% | 2.7% | 1.5% |
| Oct 2026 | 42.9% | 22.2% | 19% | 5% | 3.6% | 3.6% | 2% | 1.6% |
ASKO sells other things too, so only its searches that name this product count here, like “asko dishwasher”.
How has branded search for ASKO and Samsung changed in New Zealand over the last 12 months?
3 findings
- Samsung was ahead of ASKO in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, ASKO’s share of searches among dishwasher brands in New Zealand moved from 1.8% to 1.6%, and its estimated monthly branded searches moved from 260 to 320.
- Across the 12 months ending October 2026, Samsung’s share of searches among dishwasher brands in New Zealand moved from 5% to 3.6%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for New Zealand dishwasher brands in October 2026?
2 changes
In October 2026, Samsung lost share of searches among dishwasher brands in New Zealand, from 5% to 3.6%.
Estimated monthly branded searches for ASKO in New Zealand rose 23.1% over 12 measured months, from 260 to 320 in October 2026.
How are ASKO’s and Samsung’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ASKO’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among dishwasher brands
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