Brandwave

Haier vs Mitsubishi Electric:Which is more popular?

In September 2026, Haier had more branded searches than Mitsubishi Electric among home appliance brands in New Zealand. Haier had about 10,700 branded searches, while Mitsubishi Electric had 1,360. Haier made up 14.1% of all home appliance brand searches we track, and Mitsubishi Electric accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about home appliance brands, Haier appeared in three of the five answers and Mitsubishi Electric in two. Haier was mentioned before Mitsubishi Electric in two out of three answers that named either.

Among home appliance brands in New Zealand in September 2026

Who do people search for more?

Haier, about 8 searches for every 1 for Mitsubishi Electric

Haier 10.7K searchesMitsubishi Electric 1.4K searches

Who does AI mention more?

Haier, mentioned in 3 of 5 answers, Mitsubishi Electric in 2

Haier in 3 of 5Mitsubishi Electric in 2 of 5

Who does AI recommend more?

Haier, named ahead of Mitsubishi Electric in 2 of 3 answers

Haier first in 2Mitsubishi Electric first in 1

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Top home appliance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Haier was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mitsubishi Electric was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Haier was listed before Mitsubishi Electric in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. LG3rd
  4. Miele4th
  5. Haier5th
  6. Mitsubishi Electric6th
  7. Westinghouse7th
  8. Beko8th
  9. Samsung9th
  10. Smeg–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitsubishi Electric2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westinghouse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about home appliance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Haier or Mitsubishi Electric more popular in search?

This chart shows how often people search Google for Haier and Mitsubishi Electric by name. Each line represents a brand's share of searches for all 11 home appliance brands we track, month by month, from searches in New Zealand.

Haier and Mitsubishi Electric among home appliance brands in New Zealand, by month

Share of searches by month for Haier, Mitsubishi Electric. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelSmegHaierBoschSamsungWestinghouseMieleLGElectroluxBekoMitsubishi Electric
Oct 202528.6%8.5%15.4%10.5%9%6.3%6.4%5.6%4.7%3.3%1.7%
Nov 202531%8%14.2%9.8%8.6%5.8%7.6%5.3%4.6%3.2%1.8%
Dec 202529.1%8.5%15.6%10%8.8%5.9%6.3%5.3%5.5%3.3%1.7%
Jan 202628.2%7.5%16%10.2%8.6%6.1%6.3%6.1%5.6%3.7%1.8%
Feb 202630.3%6.8%14.5%9.7%8.3%5.6%6.7%7.6%4.9%3.4%2.3%
Mar 202631.6%6.3%12.9%9.4%8.1%5.8%6.5%9.6%4.2%3.1%2.4%
Apr 202627.8%7%15.2%10.1%8.8%6.5%6.5%7.1%5%3.3%2.7%
May 202630%6.5%13.9%11.3%8.2%5.9%7%7%4.6%3.4%2.2%
Jun 202629.8%7.3%13.8%9.8%8.5%5.9%6.5%7.9%4.8%3.3%2.3%
Jul 202630.2%13.8%12.8%10%6.6%5.5%5.1%5.5%4.4%3.1%2.9%
Aug 202627.5%17.3%12.7%8.8%8.1%5.6%5%6.1%3.9%2.9%2%
Sep 202626.4%14.5%14.1%10.3%7.8%6.5%6%4.9%4.5%3.4%1.8%

How has the Haier and Mitsubishi Electric comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand home appliance brands in September 2026?

2 changes

  1. In September 2026, Haier gained share of searches among home appliance brands in New Zealand, from 12.7% to 14.1%.

  2. Estimated monthly branded searches for Mitsubishi Electric in New Zealand rose 13.3% over 12 measured months, from 1.2K to 1.4K in September 2026.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Haier’s and Mitsubishi Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Haier

15 branded search terms

  • haier
  • haier ac
  • haier appliances
  • haier cooktop
  • haier dishwasher
  • haier dryer
  • haier freezer
  • haier fridge
  • haier fridge freezer
  • haier hwt60fvw2
  • haier induction cooktop
  • haier oven
  • haier refrigerator
  • haier upright freezer
  • haier wash machine

Mitsubishi Electric

7 branded search terms

  • mitsubishi electric
  • mitsubishi electric ac
  • mitsubishi electric fan
  • mitsubishi electric hvac
  • mitsubishi electric lossnay
  • mitsubishi electric vehicle
  • mitsubishielectric

How the Brand Demand Index is measured

Other head-to-heads among home appliance brands

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