Haier vs Midea:Which is more popular?
In September 2026, Haier had more branded searches than Midea among bar fridge brands in New Zealand. Haier had about 2,080 branded searches, while Midea had 1,860. Haier made up 39.5% of all bar fridge brand searches we track, and Midea accounted for 35.3%. When we asked ChatGPT and Google AI Overviews about bar fridge brands, Haier appeared in all four answers and Midea in three. Haier and Midea were each mentioned first in two of the four answers.
Who do people search for more?
Haier, about 12% more searches than Midea
Who does AI mention more?
Haier, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
Follow Haier vs Midea and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top bar fridge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Haier appeared in all four answers. Midea was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Haier and Midea were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Haier4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Midea3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hisense3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Novello2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
LG0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bar fridge brands
4 answers
Asked ChatGPT
“Which bar fridge brand should I go to in New Zealand?”
Asked ChatGPT
“What are the best bar fridge brands in New Zealand?”
Asked ChatGPT
“What's the best bar fridge brand in New Zealand for small spaces?”
Searched Google, AI Overview
“small fridge nz”
Searched Google, AI Overview
“mini fridge nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Haier or Midea more popular in search?
This chart shows how often people search Google for Haier and Midea by name. Each line represents a brand's share of searches for all five bar fridge brands we track, month by month, from searches in New Zealand.
Share of searches by month for Haier, Midea. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haier | Midea | Hisense | LG | Novello |
|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 33% | 21% | 4.4% | 0.16% |
| Nov 2025 | 34.1% | 40.7% | 20.5% | 4.5% | 0.25% |
| Dec 2025 | 32.7% | 39.4% | 23.7% | 4.1% | 0.14% |
| Jan 2026 | 38.8% | 34.3% | 22.8% | 3.9% | 0.28% |
| Feb 2026 | 40.5% | 36.2% | 18.7% | 4.4% | 0.18% |
| Mar 2026 | 36.4% | 36.1% | 22.5% | 4.8% | 0.17% |
| Apr 2026 | 38.8% | 31.1% | 24% | 5.3% | 0.72% |
| May 2026 | 41.3% | 33.3% | 20.6% | 4.6% | 0.15% |
| Jun 2026 | 38.9% | 32% | 23.6% | 5.3% | 0.14% |
| Jul 2026 | 36.2% | 37.3% | 21.9% | 4.4% | 0.13% |
| Aug 2026 | 43.9% | 32.5% | 17.8% | 5.6% | 0.17% |
| Sep 2026 | 39.5% | 35.3% | 19.7% | 5.3% | 0.19% |
How has the Haier and Midea comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Midea took it in November 2025, Haier took it in January 2026, Midea took it in July 2026, Haier took it in August 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among bar fridge brands in New Zealand moved from 41.5% to 39.5%, and its estimated monthly branded searches moved from 2.6K to 2.1K.
- Across the 12 months ending September 2026, Midea’s share of searches among bar fridge brands in New Zealand moved from 33% to 35.3%, and its estimated monthly branded searches moved from 2.1K to 1.9K.
How did search popularity change for New Zealand bar fridge brands in September 2026?
2 changes
In September 2026, Midea gained share of searches among bar fridge brands in New Zealand, from 32.5% to 35.3%.
In September 2026, Haier lost share of searches among bar fridge brands in New Zealand, from 43.9% to 39.5%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Haier’s and Midea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bar fridge brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.