Brandwave

How popular isMidea?

In September 2026, people searched for Midea by name about 6,250 times in New Zealand, a 10.2% increase from the previous year. These searches made up 35.3% of all New Zealand bar fridge brand searches, placing Midea second out of five brands. When we asked both ChatGPT and Google AI Overviews about bar fridge brands, Midea appeared in three of the four answers and was the joint second most recommended of the five.

Search and AI answers in September 2026

Midea is the second most searched of 5 competitors and the joint second most recommended in AI answers.

  1. HaierShare of searches 39.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. MideaShare of searches 35.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. HisenseShare of searches 19.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. LGShare of searches 5.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. NovelloShare of searches 0.19%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top bar fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Midea was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Midea is the joint second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hisense1st
  2. Haier2nd
  3. Midea2nd
  4. Novello4th
  5. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haier4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Midea3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hisense3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Novello2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LG0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bar fridge brands

4 answers

  • Asked ChatGPT

    “Which bar fridge brand should I go to in New Zealand?”

    1. 1Hisense
    2. 2Midea
    3. 3Haier

  • Asked ChatGPT

    “What are the best bar fridge brands in New Zealand?”

    1. 1Midea
    2. 2Hisense
    3. 3Haier
    4. 4Novello

  • Asked ChatGPT

    “What's the best bar fridge brand in New Zealand for small spaces?”

    1. 1Haier
    2. 2Midea
    3. 3Novello

  • Searched Google, AI Overview

    “small fridge nz”

    1. 1Hisense
    2. 2Haier

  • Searched Google, AI Overview

    “mini fridge nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bar fridge brands compete with Midea?

Midea against bar fridge brands in New Zealand, by month

Share of searches by month for Haier, Midea, Hisense, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthHaierMideaHisenseLGNovello
Oct 202541.5%33%21%4.4%0.16%
Nov 202534.1%40.7%20.5%4.5%0.25%
Dec 202532.7%39.4%23.7%4.1%0.14%
Jan 202638.8%34.3%22.8%3.9%0.28%
Feb 202640.5%36.2%18.7%4.4%0.18%
Mar 202636.4%36.1%22.5%4.8%0.17%
Apr 202638.8%31.1%24%5.3%0.72%
May 202641.3%33.3%20.6%4.6%0.15%
Jun 202638.9%32%23.6%5.3%0.14%
Jul 202636.2%37.3%21.9%4.4%0.13%
Aug 202643.9%32.5%17.8%5.6%0.17%
Sep 202639.5%35.3%19.7%5.3%0.19%

  1. 1.Haier

    39.5%

    Held 1st. 2.1K estimated branded searches, -19.7% vs prior month. Share -4.4 points.

  2. 2.Midea

    35.3%

    Held 2nd. 1.9K estimated branded searches, -3.1% vs prior month. Share +2.8 points.

  3. 3.Hisense

    19.7%

    Held 3rd. 1K estimated branded searches, -0.95% vs prior month. Share +1.9 points.

  4. 4.LG

    5.3%

    Held 4th. 280 estimated branded searches, -15.2% vs prior month. Share -0.3 points.

  5. 5.Novello

    0.19%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Midea and its closest rivals

Every comparison with Midea

17 comparisons

How has branded search demand for Midea changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Midea in New Zealand rose from 5.7K to 6.3K.
  • Across the 12 months ending September 2026, Midea’s share of searches among bar fridge brands in New Zealand increased from 33% to 35.3%.
  • Across the 12 months ending September 2026, Midea’s share of searches among bar fridge brands in New Zealand peaked at 40.7% in November 2025 and was lowest at 31.1% in April 2026.

How did search popularity change for New Zealand bar fridge brands in September 2026?

3 changes

  1. In September 2026, Midea gained share of searches among bar fridge brands in New Zealand, from 32.5% to 35.3%.

  2. In September 2026, Hisense gained share of searches among bar fridge brands in New Zealand, from 17.8% to 19.7%.

  3. In September 2026, Haier lost share of searches among bar fridge brands in New Zealand, from 43.9% to 39.5%.

How are Midea’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Midea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ac midea
  • midea
  • midea air cooler
  • midea appliances
  • midea bar fridge
  • midea cooktop
  • midea dehumidifier
  • midea fan
  • midea fridge
  • midea heat pump
  • midea home
  • midea induction cooktop
  • midea mini fridge
  • midea refrigerator
  • midea washing machine

Do you work for Midea? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Midea compete?

Midea is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fan coil brands2nd of 87.7%Show ranking
Chest freezer brands3rd of 66.9%Show ranking
Heat pump brands3rd of 817%Show ranking
Portable dishwasher brands2nd of 421.5%Show ranking
Deep freezer brands2nd of 531.8%Show ranking
Bar fridge brands2nd of 535.3%Shown above
Mini fridge brands4th of 46.3%Show ranking
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