Brandwave

Midea vs Rinnai:Which is more popular by branded search in New Zealand?

In August 2026, Rinnai had more branded searches than Midea among heat pump brands in New Zealand. Rinnai was estimated to have 8.3K branded searches compared to Midea’s 7.5K, and held a 25.7% Share of Search versus Midea’s 23.3%.

Share of Search among heat pump brands in New Zealand in August 2026Which is more popular in search, Midea or Rinnai?
Midea23.3%7.5K searches
vs
Rinnai25.7%8.3K searches

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Which is more popular in search, Midea or Rinnai?

Compare the heat pump brands New Zealanders heat and cool their homes with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Midea and Rinnai among heat pump brands in New Zealand, by month

Share of Search by month for Rinnai, Midea. The figures are in the table below the chart.

View monthly share of search table
MonthRinnaiMideaDaikinPanasonicMitsubishi ElectricFujitsuToshiba
Oct 202526.7%24%18.9%15.6%7.1%5.6%2.1%
Nov 202519.4%31.5%18%15.4%7.5%6.3%1.9%
Dec 202518%30.2%16.5%19.8%7%6.5%2.1%
Jan 202620%28.3%17.5%17.5%7.9%6.7%2.2%
Feb 202625.5%24.2%19.4%14.8%8.4%5.5%2.2%
Mar 202625.1%22.7%20.4%13.7%9.6%6.5%2%
Apr 202622.9%21.9%18.6%12.3%11%10.1%3.2%
May 202624.2%22.6%19%12.1%9.7%9.4%2.9%
Jun 202623.9%21.8%20.2%11.9%10.6%8.9%2.8%
Jul 202623.3%23.8%18.4%10.6%12.3%9.1%2.5%
Aug 202625.7%23.3%19.5%11.7%10%7.7%2.1%
Sep 2026———————

How has the Midea and Rinnai comparison changed over the last 12 months?

  • The lead changed hands 4 times in the 11 months ending August 2026: Midea took it in November 2025, Rinnai took it in February 2026, Midea took it in July 2026, Rinnai took it in August 2026.
  • Across the 11 months ending August 2026, Midea’s estimated Share of Search among heat pump brands in New Zealand moved from 24% to 23.3%, and its estimated monthly branded searches moved from 6.2K to 7.5K.
  • Across the 11 months ending August 2026, Rinnai’s estimated Share of Search among heat pump brands in New Zealand moved from 26.7% to 25.7%, and its estimated monthly branded searches moved from 6.8K to 8.3K.

How did search popularity change for New Zealand heat pump brands in August 2026?

  1. In August 2026, Rinnai overtook Midea to take the highest estimated Share of Search among heat pump brands in New Zealand, at 25.7%.

  2. Estimated monthly branded searches for Midea in New Zealand rose 21.6% over 11 measured months, from 6.2K to 7.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Midea’s and Rinnai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Midea

19 branded search terms

  • ac midea
  • midea
  • midea air cooler
  • midea appliances
  • midea cooktop
  • midea dehumidifier
  • midea fan
  • midea fridge
  • midea heat pump
  • midea home
  • midea induction cooktop
  • midea near me
  • midea new zealand
  • midea nz
  • midea online
  • midea portable ac
  • midea refrigerator
  • midea small refrigerator
  • midea washing machine

Rinnai

23 branded search terms

  • rinnai
  • rinnai 180l hot water cylinder
  • rinnai a26
  • rinnai air conditioner
  • rinnai co nz
  • rinnai dehumidifier
  • rinnai gas fires
  • rinnai gas heater
  • rinnai gas hot water
  • rinnai heat pump
  • rinnai heat pump hot water
  • rinnai heater
  • rinnai hot water
  • rinnai hot water cylinder
  • rinnai infinity
  • rinnai infinity 24
  • rinnai infinity 26
  • rinnai infinity a26
  • rinnai near me
  • rinnai nz
  • rinnai panel heater
  • rinnai tankless boiler
  • rinnai water heater

How the Brand Demand Index is measured

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