Fujitsu vs Mitsubishi Electric:Which is more popular by branded search in New Zealand?
In August 2026, Mitsubishi Electric had more branded searches than Fujitsu among heat pump brands in New Zealand. Mitsubishi Electric was estimated to have 3.2K branded searches compared to Fujitsu’s 2.5K, and held a 10% Share of Search versus Fujitsu’s 7.7%.
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Which is more popular in search, Fujitsu or Mitsubishi Electric?
Compare the heat pump brands New Zealanders heat and cool their homes with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mitsubishi Electric, Fujitsu. The figures are in the table below the chart.
View monthly share of search table
| Month | Rinnai | Midea | Daikin | Panasonic | Mitsubishi Electric | Fujitsu | Toshiba |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 24% | 18.9% | 15.6% | 7.1% | 5.6% | 2.1% |
| Nov 2025 | 19.4% | 31.5% | 18% | 15.4% | 7.5% | 6.3% | 1.9% |
| Dec 2025 | 18% | 30.2% | 16.5% | 19.8% | 7% | 6.5% | 2.1% |
| Jan 2026 | 20% | 28.3% | 17.5% | 17.5% | 7.9% | 6.7% | 2.2% |
| Feb 2026 | 25.5% | 24.2% | 19.4% | 14.8% | 8.4% | 5.5% | 2.2% |
| Mar 2026 | 25.1% | 22.7% | 20.4% | 13.7% | 9.6% | 6.5% | 2% |
| Apr 2026 | 22.9% | 21.9% | 18.6% | 12.3% | 11% | 10.1% | 3.2% |
| May 2026 | 24.2% | 22.6% | 19% | 12.1% | 9.7% | 9.4% | 2.9% |
| Jun 2026 | 23.9% | 21.8% | 20.2% | 11.9% | 10.6% | 8.9% | 2.8% |
| Jul 2026 | 23.3% | 23.8% | 18.4% | 10.6% | 12.3% | 9.1% | 2.5% |
| Aug 2026 | 25.7% | 23.3% | 19.5% | 11.7% | 10% | 7.7% | 2.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Fujitsu and Mitsubishi Electric comparison changed over the last 12 months?
3 findings
- Mitsubishi Electric was ahead of Fujitsu in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fujitsu’s estimated Share of Search among heat pump brands in New Zealand moved from 5.6% to 7.7%, and its estimated monthly branded searches moved from 1.4K to 2.5K.
- Across the 11 months ending August 2026, Mitsubishi Electric’s estimated Share of Search among heat pump brands in New Zealand moved from 7.1% to 10%, and its estimated monthly branded searches moved from 1.8K to 3.2K.
How did search popularity change for New Zealand heat pump brands in August 2026?
3 changes
In August 2026, Panasonic overtook Mitsubishi Electric to rank 4th among heat pump brands in New Zealand, at 11.7%.
In August 2026, Mitsubishi Electric lost estimated Share of Search among heat pump brands in New Zealand, from 12.3% to 10%.
In August 2026, Fujitsu lost estimated Share of Search among heat pump brands in New Zealand, from 9.1% to 7.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Fujitsu’s and Mitsubishi Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fujitsu
7 branded search terms
- fujitsu air conditioner
- fujitsu cloud
- fujitsu heat pump
- fujitsu it services
- fujitsu it support
- fujitsu managed services
- fujitsu nz
Mitsubishi Electric
12 branded search terms
- mitsubishi electric
- mitsubishi electric ac
- mitsubishi electric co nz
- mitsubishi electric fan
- mitsubishi electric heat pump
- mitsubishi electric hvac
- mitsubishi electric lossnay
- mitsubishi electric near me
- mitsubishi electric nz
- mitsubishi electric online
- mitsubishi electric vehicle
- mitsubishielectric
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