Brandwave

How popular isFujitsu in search?

In August 2026, there were an estimated 2.5K branded searches for Fujitsu in New Zealand which is up 69.7% over the last 11 months. Fujitsu holds 7.7% estimated Share of Search among New Zealand heat pump brands and is ranked 6th of 7 competitors for search popularity.

Share of Search, August 2026
  1. Rinnai25.7%
  2. Midea23.3%
  3. Daikin19.5%
  4. Panasonic11.7%
  5. Mitsubishi Electric10%
  6. Fujitsu7.7%
  7. Toshiba2.1%
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Which heat pump brands compete with Fujitsu?

Fujitsu against heat pump brands in New Zealand, by month

Share of Search by month for Rinnai, Midea, Daikin, Panasonic, Mitsubishi Electric, Fujitsu, Toshiba. The figures are in the table below the chart.

View monthly share of search table
MonthRinnaiMideaDaikinPanasonicMitsubishi ElectricFujitsuToshiba
Oct 202526.7%24%18.9%15.6%7.1%5.6%2.1%
Nov 202519.4%31.5%18%15.4%7.5%6.3%1.9%
Dec 202518%30.2%16.5%19.8%7%6.5%2.1%
Jan 202620%28.3%17.5%17.5%7.9%6.7%2.2%
Feb 202625.5%24.2%19.4%14.8%8.4%5.5%2.2%
Mar 202625.1%22.7%20.4%13.7%9.6%6.5%2%
Apr 202622.9%21.9%18.6%12.3%11%10.1%3.2%
May 202624.2%22.6%19%12.1%9.7%9.4%2.9%
Jun 202623.9%21.8%20.2%11.9%10.6%8.9%2.8%
Jul 202623.3%23.8%18.4%10.6%12.3%9.1%2.5%
Aug 202625.7%23.3%19.5%11.7%10%7.7%2.1%
Sep 2026———————

  1. 1.Rinnai

    25.7%

    moved from 2nd to 1st · 8.3K estimated branded searches · -7.3% vs prior month · +2.5 points

  2. 2.Midea

    23.3%

    moved from 1st to 2nd · 7.5K estimated branded searches · -17.7% vs prior month · -0.4 points

  3. 3.Daikin

    19.5%

    held 3rd · 6.3K estimated branded searches · -10.9% vs prior month · +1.1 points

  4. 4.Panasonic

    11.7%

    moved from 5th to 4th · 3.8K estimated branded searches · -7.8% vs prior month · +1.1 points

  5. 5.Mitsubishi Electric

    10%

    moved from 4th to 5th · 3.2K estimated branded searches · -31.6% vs prior month · -2.3 points

  6. 6.Fujitsu

    7.7%

    held 6th · 2.5K estimated branded searches · -29.7% vs prior month · -1.5 points

  7. 7.Toshiba

    2.1%

    held 7th · 660 estimated branded searches · -32% vs prior month · -0.5 points

Compare search popularity between Fujitsu and its closest rivals

How has branded search demand for Fujitsu changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fujitsu in New Zealand rose from 1.4K to 2.5K.
  • Across the 11 months ending August 2026, Fujitsu’s estimated Share of Search among heat pump brands in New Zealand increased from 5.6% to 7.7%.
  • Across the 11 months ending August 2026, Fujitsu’s estimated Share of Search among heat pump brands in New Zealand peaked at 10.1% in April 2026 and was lowest at 5.5% in February 2026.

How did search popularity change for New Zealand heat pump brands in August 2026?

  1. In August 2026, Rinnai overtook Midea to take the highest estimated Share of Search among heat pump brands in New Zealand, at 25.7%.

  2. In August 2026, Panasonic overtook Mitsubishi Electric to rank 4th among heat pump brands in New Zealand, at 11.7%.

  3. In August 2026, Daikin gained estimated Share of Search among heat pump brands in New Zealand, from 18.4% to 19.5%.

  4. In August 2026, Mitsubishi Electric lost estimated Share of Search among heat pump brands in New Zealand, from 12.3% to 10%.

  5. In August 2026, Fujitsu lost estimated Share of Search among heat pump brands in New Zealand, from 9.1% to 7.7%.

  6. Toshiba’s estimated Share of Search among heat pump brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 2.1% in August 2026.

Which IT managed service providers compete with Fujitsu?

Fujitsu against IT managed service providers in New Zealand, by month

Share of Search by month for Datacom, Fujitsu, The Instillery, Cyclone Computers. The figures are in the table below the chart.

View monthly share of search table
MonthDatacomFujitsuThe InstilleryCyclone ComputersCCLLucidity
Oct 202564.1%18.4%9.5%6.8%0.76%0.38%
Nov 202560.3%21.9%7.3%9.2%0.94%0.35%
Dec 202557.8%24.8%8.9%7.5%0.69%0.41%
Jan 202656.3%24.4%8.8%9.2%0.94%0.4%
Feb 202664.2%18.5%9.7%6.2%1%0.38%
Mar 202665.1%19.1%9.7%5%0.72%0.41%
Apr 202654.2%34%5.7%5.2%0.64%0.32%
May 202653.8%32.7%8.2%4.3%0.73%0.31%
Jun 202653.5%32.5%8.5%4.3%0.95%0.21%
Jul 202652.3%36%6.7%4.1%0.62%0.31%
Aug 202657.4%27.8%8.6%5.2%0.68%0.34%
Sep 2026——————

  1. 1.Datacom

    57.4%

    held 1st · 5.1K estimated branded searches · 0% vs prior month · +5.1 points

  2. 2.Fujitsu

    27.8%

    held 2nd · 2.5K estimated branded searches · -29.7% vs prior month · -8.2 points

  3. 3.The Instillery

    8.6%

    held 3rd · 760 estimated branded searches · +16.9% vs prior month · +1.9 points

  4. 4.Cyclone Computers

    5.2%

    held 4th · 460 estimated branded searches · +15% vs prior month · +1.1 points

  5. 5.CCL

    0.68%

    held 5th · 60 estimated branded searches · 0% vs prior month · +0.1 points

  6. 6.Lucidity

    0.34%

    held 6th · 30 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Fujitsu and its closest rivals

How has branded search demand for Fujitsu changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Fujitsu’s estimated Share of Search among IT managed service providers in New Zealand increased from 18.4% to 27.8%.
  • Across the 11 months ending August 2026, Fujitsu’s estimated Share of Search among IT managed service providers in New Zealand peaked at 36% in July 2026 and was lowest at 18.4% in October 2025.

How did search popularity change for New Zealand IT managed service providers in August 2026?

  1. In August 2026, Datacom gained estimated Share of Search among IT managed service providers in New Zealand, from 52.3% to 57.4%.

  2. In August 2026, The Instillery gained estimated Share of Search among IT managed service providers in New Zealand, from 6.7% to 8.6%.

  3. In August 2026, Cyclone Computers gained estimated Share of Search among IT managed service providers in New Zealand, from 4.1% to 5.2%.

  4. In August 2026, Fujitsu lost estimated Share of Search among IT managed service providers in New Zealand, from 36% to 27.8%.

How is Fujitsu measured?

Brandwave collects information about searches that people make online using Fujitsu’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • fujitsu air conditioner
  • fujitsu cloud
  • fujitsu heat pump
  • fujitsu it services
  • fujitsu it support
  • fujitsu managed services
  • fujitsu nz

Do you work for Fujitsu? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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