Datacom vs Fujitsu:Which is more popular by branded search in New Zealand?
In August 2026, Datacom had more branded searches than Fujitsu among IT managed service providers in New Zealand. Datacom was estimated to have 5.1K branded searches compared to Fujitsu’s 2.5K, and held a 57.4% Share of Search versus Fujitsu’s 27.8%.
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Which is more popular in search, Datacom or Fujitsu?
Compare the IT services companies New Zealand organisations outsource IT support and cloud to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Datacom, Fujitsu. The figures are in the table below the chart.
View monthly share of search table
| Month | Datacom | Fujitsu | The Instillery | Cyclone Computers | CCL | Lucidity |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.1% | 18.4% | 9.5% | 6.8% | 0.76% | 0.38% |
| Nov 2025 | 60.3% | 21.9% | 7.3% | 9.2% | 0.94% | 0.35% |
| Dec 2025 | 57.8% | 24.8% | 8.9% | 7.5% | 0.69% | 0.41% |
| Jan 2026 | 56.3% | 24.4% | 8.8% | 9.2% | 0.94% | 0.4% |
| Feb 2026 | 64.2% | 18.5% | 9.7% | 6.2% | 1% | 0.38% |
| Mar 2026 | 65.1% | 19.1% | 9.7% | 5% | 0.72% | 0.41% |
| Apr 2026 | 54.2% | 34% | 5.7% | 5.2% | 0.64% | 0.32% |
| May 2026 | 53.8% | 32.7% | 8.2% | 4.3% | 0.73% | 0.31% |
| Jun 2026 | 53.5% | 32.5% | 8.5% | 4.3% | 0.95% | 0.21% |
| Jul 2026 | 52.3% | 36% | 6.7% | 4.1% | 0.62% | 0.31% |
| Aug 2026 | 57.4% | 27.8% | 8.6% | 5.2% | 0.68% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
How has the Datacom and Fujitsu comparison changed over the last 12 months?
3 findings
- Datacom was ahead of Fujitsu in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Datacom’s estimated Share of Search among IT managed service providers in New Zealand moved from 64.1% to 57.4%, and its estimated monthly branded searches held steady at 5.1K.
- Across the 11 months ending August 2026, Fujitsu’s estimated Share of Search among IT managed service providers in New Zealand moved from 18.4% to 27.8%, and its estimated monthly branded searches moved from 1.4K to 2.5K.
How did search popularity change for New Zealand IT managed service providers in August 2026?
2 changes
In August 2026, Datacom gained estimated Share of Search among IT managed service providers in New Zealand, from 52.3% to 57.4%.
In August 2026, Fujitsu lost estimated Share of Search among IT managed service providers in New Zealand, from 36% to 27.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Datacom’s and Fujitsu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.