Datacom vs iT360:Which is more popular?
In September 2026, Datacom had more branded searches than iT360 among IT managed service providers in New Zealand. Datacom had about 4,410 branded searches, while iT360 had 320. Datacom made up 69.3% of all IT managed service provider searches we track, and iT360 accounted for 5%. When we asked ChatGPT and Google AI Overviews about IT managed service providers, Datacom and iT360 each appeared in three of the five answers. iT360 was mentioned before Datacom in two out of three answers.
Who do people search for more?
Datacom, about 14 searches for every 1 for iT360
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
iT360, named ahead of Datacom in 2 of 3 answers
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Top IT managed service providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Datacom and iT360 were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. iT360 was listed before Datacom in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Datacom3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
First Focus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- iT3603 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lucidity2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Instillery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cyclone Computers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fujitsu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about IT managed service providers
5 answers
Asked ChatGPT
“Which IT managed service provider should I hire in New Zealand?”
Asked ChatGPT
“What are the best IT managed service providers in New Zealand?”
Asked ChatGPT
“What's the best IT managed service provider in New Zealand for outsourced IT support?”
Searched Google, AI Overview
“managed service providers nz”
Searched Google, AI Overview
“best msps”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Datacom or iT360 more popular in search?
This chart shows how often people search Google for Datacom and iT360 by name. Each line represents a brand's share of searches for all eight IT managed service providers we track, month by month, from searches in New Zealand.
Share of searches by month for Datacom, iT360. The figures are in the table below the chart.
View monthly share of searches table
| Month | Datacom | First Focus | The Instillery | Cyclone Computers | iT360 | Lucidity | CCL | Fujitsu |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.3% | 0.51% | 12.3% | 6.7% | 4.5% | 0.34% | 0.17% | 0.17% |
| Nov 2025 | 74.7% | 0.51% | 10% | 10% | 3.6% | 0.34% | 0.51% | 0.34% |
| Dec 2025 | 74.9% | 0.41% | 12.2% | 8.1% | 3.5% | 0.41% | 0.21% | 0.21% |
| Jan 2026 | 72.8% | 0.81% | 11.9% | 9.7% | 3.4% | 0.4% | 0.4% | 0.6% |
| Feb 2026 | 75.4% | 2.4% | 12.3% | 5.5% | 3.6% | 0.34% | 0.17% | 0.34% |
| Mar 2026 | 76.4% | 2.8% | 12.4% | 4.5% | 3% | 0.28% | 0.28% | 0.28% |
| Apr 2026 | 79% | 2.2% | 8.6% | 4.7% | 4.7% | 0.36% | 0.36% | 0.18% |
| May 2026 | 69.8% | 8.7% | 11.4% | 4.1% | 5.1% | 0.32% | 0.32% | 0.32% |
| Jun 2026 | 72.4% | 7.2% | 11.8% | 4.3% | 3.4% | 0.16% | 0.33% | 0.33% |
| Jul 2026 | 74.9% | 4.1% | 10% | 4.4% | 5.4% | 0.34% | 0.34% | 0.51% |
| Aug 2026 | 70.9% | 7.4% | 11.6% | 5.1% | 4.2% | 0.32% | 0.16% | 0.32% |
| Sep 2026 | 69.3% | 10.7% | 9.3% | 5% | 5% | 0.31% | 0.16% | 0.16% |
How has the Datacom and iT360 comparison changed over the last 12 months?
3 findings
- Datacom was ahead of iT360 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Datacom’s share of searches among IT managed service providers in New Zealand moved from 75.3% to 69.3%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 12 months ending September 2026, iT360’s share of searches among IT managed service providers in New Zealand moved from 4.5% to 5%, and its estimated monthly branded searches moved from 260 to 320.
How did search popularity change for New Zealand IT managed service providers in September 2026?
2 changes
In September 2026, iT360 gained share of searches among IT managed service providers in New Zealand, from 4.2% to 5%.
In September 2026, Datacom lost share of searches among IT managed service providers in New Zealand, from 70.9% to 69.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Datacom’s and iT360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among IT managed service providers
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