Brandwave

How popular isThe Instillery?

In September 2026, people searched for The Instillery by name about 590 times in New Zealand, an 18.1% decrease from the previous year. These searches made up 9.3% of all New Zealand IT managed service provider searches, placing The Instillery third out of eight providers. When we asked both ChatGPT and Google AI Overviews about IT managed service providers, The Instillery did not appear in any of the answers.

Search and AI answers in September 2026

The Instillery is the third most searched of 8 competitors and not listed in any AI answer.

  1. DatacomShare of searches 69.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. First FocusShare of searches 10.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. The InstilleryShare of searches 9.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Cyclone ComputersShare of searches 5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. iT360Share of searches 5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

+3 more

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Top IT managed service providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Instillery did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. iT3601st
  2. First Focus2nd
  3. Datacom3rd
  4. Lucidity4th
  5. The Instillery–
  6. Cyclone Computers–
  7. CCL–
  8. Fujitsu–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Datacom3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • First Focus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iT3603 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lucidity2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Instillery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cyclone Computers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fujitsu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about IT managed service providers

5 answers

  • Asked ChatGPT

    “Which IT managed service provider should I hire in New Zealand?”

    1. 1iT360
    2. 2First Focus
    3. 3Datacom

  • Asked ChatGPT

    “What are the best IT managed service providers in New Zealand?”

    1. 1Datacom
    2. 2First Focus
    3. 3iT360
    4. 4Lucidity

  • Asked ChatGPT

    “What's the best IT managed service provider in New Zealand for outsourced IT support?”

    1. 1iT360
    2. 2First Focus
    3. 3Lucidity
    4. 4Datacom

  • Searched Google, AI Overview

    “managed service providers nz”

    1. Searched Google, AI Overview

      “best msps”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which IT managed service providers compete with The Instillery?

      The Instillery against IT managed service providers in New Zealand, by month

      Share of searches by month for Datacom, First Focus, The Instillery, Cyclone Computers, iT360. The figures are in the table below the chart.

      View monthly share of searches table
      MonthDatacomFirst FocusThe InstilleryCyclone ComputersiT360LucidityCCLFujitsu
      Oct 202575.3%0.51%12.3%6.7%4.5%0.34%0.17%0.17%
      Nov 202574.7%0.51%10%10%3.6%0.34%0.51%0.34%
      Dec 202574.9%0.41%12.2%8.1%3.5%0.41%0.21%0.21%
      Jan 202672.8%0.81%11.9%9.7%3.4%0.4%0.4%0.6%
      Feb 202675.4%2.4%12.3%5.5%3.6%0.34%0.17%0.34%
      Mar 202676.4%2.8%12.4%4.5%3%0.28%0.28%0.28%
      Apr 202679%2.2%8.6%4.7%4.7%0.36%0.36%0.18%
      May 202669.8%8.7%11.4%4.1%5.1%0.32%0.32%0.32%
      Jun 202672.4%7.2%11.8%4.3%3.4%0.16%0.33%0.33%
      Jul 202674.9%4.1%10%4.4%5.4%0.34%0.34%0.51%
      Aug 202670.9%7.4%11.6%5.1%4.2%0.32%0.16%0.32%
      Sep 202669.3%10.7%9.3%5%5%0.31%0.16%0.16%

      1. 1.Datacom

        69.3%

        Held 1st. 4.4K estimated branded searches, 0% vs prior month. Share -1.6 points.

      2. 2.First Focus

        10.7%

        Moved from 3rd to 2nd. 680 estimated branded searches, +47.8% vs prior month. Share +3.3 points.

      3. 3.The Instillery

        9.3%

        Moved from 2nd to 3rd. 590 estimated branded searches, -18.1% vs prior month. Share -2.3 points.

      4. 4.Cyclone Computers

        5%

        Held 4th. 320 estimated branded searches, 0% vs prior month. Share -0.1 points.

      5. 5.iT360

        5%

        Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share +0.9 points.

      6. 6.Lucidity

        0.31%

        Moved from 7th to 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

      7. 7.CCL

        0.16%

        Moved from 8th to 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

      8. 8.Fujitsu

        0.16%

        Moved from 6th to 8th. 10 estimated branded searches, -50% vs prior month. Share -0.2 points.

      Compare popularity between The Instillery and its closest rivals

      Every comparison with The Instillery

      4 comparisons

      How has branded search demand for The Instillery changed in New Zealand over the last 12 months?

      4 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for The Instillery in New Zealand fell from 720 to 590.
      • Across the 12 months ending September 2026, The Instillery’s share of searches among IT managed service providers in New Zealand decreased from 12.3% to 9.3%.
      • Across the 12 months ending September 2026, The Instillery’s share of searches among IT managed service providers in New Zealand peaked at 12.4% in March 2026 and was lowest at 8.6% in April 2026.
      • Across the 12 months ending September 2026, The Instillery fell from 2nd to 3rd among IT managed service providers in New Zealand.

      How did search popularity change for New Zealand IT managed service providers in September 2026?

      6 changes

      1. In September 2026, First Focus overtook The Instillery to rank 2nd among IT managed service providers in New Zealand, with 10.7% of the searches.

      2. In September 2026, iT360 gained share of searches among IT managed service providers in New Zealand, from 4.2% to 5%.

      3. In September 2026, The Instillery lost share of searches among IT managed service providers in New Zealand, from 11.6% to 9.3%.

      4. In September 2026, Datacom lost share of searches among IT managed service providers in New Zealand, from 70.9% to 69.3%.

      5. In September 2026, CCL rose from 8th to 7th among IT managed service providers in New Zealand.

      6. In September 2026, Lucidity rose from 7th to 6th among IT managed service providers in New Zealand.

      How are The Instillery’s branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using The Instillery’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • the instillery
      • theinstillery

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      How the Brand Demand Index is measured

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