Datacom vs The Instillery:Which is more popular by branded search in New Zealand?
In August 2026, Datacom had more branded searches than The Instillery among IT managed service providers in New Zealand. Datacom was estimated to have 5.1K branded searches compared to The Instillery’s 760, and held a 57.4% Share of Search versus The Instillery’s 8.6%.
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Which is more popular in search, Datacom or The Instillery?
Compare the IT services companies New Zealand organisations outsource IT support and cloud to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Datacom, The Instillery. The figures are in the table below the chart.
View monthly share of search table
| Month | Datacom | Fujitsu | The Instillery | Cyclone Computers | CCL | Lucidity |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.1% | 18.4% | 9.5% | 6.8% | 0.76% | 0.38% |
| Nov 2025 | 60.3% | 21.9% | 7.3% | 9.2% | 0.94% | 0.35% |
| Dec 2025 | 57.8% | 24.8% | 8.9% | 7.5% | 0.69% | 0.41% |
| Jan 2026 | 56.3% | 24.4% | 8.8% | 9.2% | 0.94% | 0.4% |
| Feb 2026 | 64.2% | 18.5% | 9.7% | 6.2% | 1% | 0.38% |
| Mar 2026 | 65.1% | 19.1% | 9.7% | 5% | 0.72% | 0.41% |
| Apr 2026 | 54.2% | 34% | 5.7% | 5.2% | 0.64% | 0.32% |
| May 2026 | 53.8% | 32.7% | 8.2% | 4.3% | 0.73% | 0.31% |
| Jun 2026 | 53.5% | 32.5% | 8.5% | 4.3% | 0.95% | 0.21% |
| Jul 2026 | 52.3% | 36% | 6.7% | 4.1% | 0.62% | 0.31% |
| Aug 2026 | 57.4% | 27.8% | 8.6% | 5.2% | 0.68% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
How has the Datacom and The Instillery comparison changed over the last 12 months?
3 findings
- Datacom was ahead of The Instillery in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Datacom’s estimated Share of Search among IT managed service providers in New Zealand moved from 64.1% to 57.4%, and its estimated monthly branded searches held steady at 5.1K.
- Across the 11 months ending August 2026, The Instillery’s estimated Share of Search among IT managed service providers in New Zealand moved from 9.5% to 8.6%, and its estimated monthly branded searches moved from 750 to 760.
How did search popularity change for New Zealand IT managed service providers in August 2026?
2 changes
In August 2026, Datacom gained estimated Share of Search among IT managed service providers in New Zealand, from 52.3% to 57.4%.
In August 2026, The Instillery gained estimated Share of Search among IT managed service providers in New Zealand, from 6.7% to 8.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Datacom’s and The Instillery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Datacom
6 branded search terms
- datacom
- datacom com
- datacom it services
- datacom near me
- datacom nz
- datacom online
The Instillery
4 branded search terms
- the instillery
- the instillery near me
- the instillery nz
- theinstillery
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.