How popular isThe Instillery in search?
In August 2026, there were an estimated 760 branded searches for The Instillery in New Zealand which held steady over the last 11 months. The Instillery holds 8.6% estimated Share of Search among New Zealand IT managed service providers and is ranked 3rd of 6 competitors for search popularity.
Datacom57.4%
Fujitsu27.8%
The Instillery8.6%
Cyclone Computers5.2%
CCL0.68%
Lucidity0.34%
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Which IT managed service providers compete with The Instillery?
Share of Search by month for Datacom, Fujitsu, The Instillery, Cyclone Computers. The figures are in the table below the chart.
View monthly share of search table
| Month | Datacom | Fujitsu | The Instillery | Cyclone Computers | CCL | Lucidity |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.1% | 18.4% | 9.5% | 6.8% | 0.76% | 0.38% |
| Nov 2025 | 60.3% | 21.9% | 7.3% | 9.2% | 0.94% | 0.35% |
| Dec 2025 | 57.8% | 24.8% | 8.9% | 7.5% | 0.69% | 0.41% |
| Jan 2026 | 56.3% | 24.4% | 8.8% | 9.2% | 0.94% | 0.4% |
| Feb 2026 | 64.2% | 18.5% | 9.7% | 6.2% | 1% | 0.38% |
| Mar 2026 | 65.1% | 19.1% | 9.7% | 5% | 0.72% | 0.41% |
| Apr 2026 | 54.2% | 34% | 5.7% | 5.2% | 0.64% | 0.32% |
| May 2026 | 53.8% | 32.7% | 8.2% | 4.3% | 0.73% | 0.31% |
| Jun 2026 | 53.5% | 32.5% | 8.5% | 4.3% | 0.95% | 0.21% |
| Jul 2026 | 52.3% | 36% | 6.7% | 4.1% | 0.62% | 0.31% |
| Aug 2026 | 57.4% | 27.8% | 8.6% | 5.2% | 0.68% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.4% | 5.1K | 0% | +5.1 points | |
| 2, held 2nd | 27.8% | 2.5K | -29.7% | -8.2 points | |
| 3, held 3rd | 8.6% | 760 | +16.9% | +1.9 points | |
| 4, held 4th | 5.2% | 460 | +15% | +1.1 points | |
| 5, held 5th | 0.68% | 60 | 0% | +0.1 points | |
| 6, held 6th | 0.34% | 30 | 0% | 0 points |
1.
Datacom57.4%
held 1st · 5.1K estimated branded searches · 0% vs prior month · +5.1 points
2.
Fujitsu27.8%
held 2nd · 2.5K estimated branded searches · -29.7% vs prior month · -8.2 points
8.6%
held 3rd · 760 estimated branded searches · +16.9% vs prior month · +1.9 points
5.2%
held 4th · 460 estimated branded searches · +15% vs prior month · +1.1 points
5.
CCL0.68%
held 5th · 60 estimated branded searches · 0% vs prior month · +0.1 points
6.
Lucidity0.34%
held 6th · 30 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between The Instillery and its closest rivals
- The Instillery vs Datacom: compare search popularity
- The Instillery vs Fujitsu: compare search popularity
- The Instillery vs Cyclone Computers: compare search popularity
- The Instillery vs CCL: compare search popularity
- The Instillery vs Lucidity: compare search popularity
- Compare The Instillery with any brand
How has branded search demand for The Instillery changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The Instillery in New Zealand held steady, from 750 to 760.
- Across the 11 months ending August 2026, The Instillery’s estimated Share of Search among IT managed service providers in New Zealand decreased from 9.5% to 8.6%.
- Across the 11 months ending August 2026, The Instillery’s estimated Share of Search among IT managed service providers in New Zealand peaked at 9.7% in February 2026 and was lowest at 5.7% in April 2026.
How did search popularity change for New Zealand IT managed service providers in August 2026?
4 changes
In August 2026, Datacom gained estimated Share of Search among IT managed service providers in New Zealand, from 52.3% to 57.4%.
In August 2026, The Instillery gained estimated Share of Search among IT managed service providers in New Zealand, from 6.7% to 8.6%.
In August 2026, Cyclone Computers gained estimated Share of Search among IT managed service providers in New Zealand, from 4.1% to 5.2%.
In August 2026, Fujitsu lost estimated Share of Search among IT managed service providers in New Zealand, from 36% to 27.8%.
How is The Instillery measured?
Brandwave collects information about searches that people make online using The Instillery’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- the instillery
- the instillery near me
- the instillery nz
- theinstillery
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Is The Instillery your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.