Lucidity vs The Instillery:Which is more popular by branded search in New Zealand?
In August 2026, The Instillery had more branded searches than Lucidity among IT managed service providers in New Zealand. The Instillery was estimated to have 760 branded searches compared to Lucidity’s 30, and held an 8.6% Share of Search versus Lucidity’s 0.34%.
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Which is more popular in search, Lucidity or The Instillery?
Compare the IT services companies New Zealand organisations outsource IT support and cloud to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Instillery, Lucidity. The figures are in the table below the chart.
View monthly share of search table
| Month | Datacom | Fujitsu | The Instillery | Cyclone Computers | CCL | Lucidity |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.1% | 18.4% | 9.5% | 6.8% | 0.76% | 0.38% |
| Nov 2025 | 60.3% | 21.9% | 7.3% | 9.2% | 0.94% | 0.35% |
| Dec 2025 | 57.8% | 24.8% | 8.9% | 7.5% | 0.69% | 0.41% |
| Jan 2026 | 56.3% | 24.4% | 8.8% | 9.2% | 0.94% | 0.4% |
| Feb 2026 | 64.2% | 18.5% | 9.7% | 6.2% | 1% | 0.38% |
| Mar 2026 | 65.1% | 19.1% | 9.7% | 5% | 0.72% | 0.41% |
| Apr 2026 | 54.2% | 34% | 5.7% | 5.2% | 0.64% | 0.32% |
| May 2026 | 53.8% | 32.7% | 8.2% | 4.3% | 0.73% | 0.31% |
| Jun 2026 | 53.5% | 32.5% | 8.5% | 4.3% | 0.95% | 0.21% |
| Jul 2026 | 52.3% | 36% | 6.7% | 4.1% | 0.62% | 0.31% |
| Aug 2026 | 57.4% | 27.8% | 8.6% | 5.2% | 0.68% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
How has the Lucidity and The Instillery comparison changed over the last 12 months?
3 findings
- The Instillery was ahead of Lucidity in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lucidity’s estimated Share of Search among IT managed service providers in New Zealand moved from 0.38% to 0.34%, and its estimated monthly branded searches held steady at 30.
- Across the 11 months ending August 2026, The Instillery’s estimated Share of Search among IT managed service providers in New Zealand moved from 9.5% to 8.6%, and its estimated monthly branded searches moved from 750 to 760.
How did search popularity change for New Zealand IT managed service providers in August 2026?
1 change
In August 2026, The Instillery gained estimated Share of Search among IT managed service providers in New Zealand, from 6.7% to 8.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Lucidity’s and The Instillery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lucidity
3 branded search terms
- lucidity cloud
- lucidity it
- lucidity nz
The Instillery
4 branded search terms
- the instillery
- the instillery near me
- the instillery nz
- theinstillery
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.