Fujitsu vs Lucidity:Which is more popular by branded search in New Zealand?
In August 2026, Fujitsu had more branded searches than Lucidity among IT managed service providers in New Zealand. Fujitsu was estimated to have 2.5K branded searches compared to Lucidity’s 30, and held a 27.8% Share of Search versus Lucidity’s 0.34%.
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Which is more popular in search, Fujitsu or Lucidity?
Compare the IT services companies New Zealand organisations outsource IT support and cloud to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fujitsu, Lucidity. The figures are in the table below the chart.
View monthly share of search table
| Month | Datacom | Fujitsu | The Instillery | Cyclone Computers | CCL | Lucidity |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.1% | 18.4% | 9.5% | 6.8% | 0.76% | 0.38% |
| Nov 2025 | 60.3% | 21.9% | 7.3% | 9.2% | 0.94% | 0.35% |
| Dec 2025 | 57.8% | 24.8% | 8.9% | 7.5% | 0.69% | 0.41% |
| Jan 2026 | 56.3% | 24.4% | 8.8% | 9.2% | 0.94% | 0.4% |
| Feb 2026 | 64.2% | 18.5% | 9.7% | 6.2% | 1% | 0.38% |
| Mar 2026 | 65.1% | 19.1% | 9.7% | 5% | 0.72% | 0.41% |
| Apr 2026 | 54.2% | 34% | 5.7% | 5.2% | 0.64% | 0.32% |
| May 2026 | 53.8% | 32.7% | 8.2% | 4.3% | 0.73% | 0.31% |
| Jun 2026 | 53.5% | 32.5% | 8.5% | 4.3% | 0.95% | 0.21% |
| Jul 2026 | 52.3% | 36% | 6.7% | 4.1% | 0.62% | 0.31% |
| Aug 2026 | 57.4% | 27.8% | 8.6% | 5.2% | 0.68% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fujitsu and Lucidity comparison changed over the last 12 months?
3 findings
- Fujitsu was ahead of Lucidity in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fujitsu’s estimated Share of Search among IT managed service providers in New Zealand moved from 18.4% to 27.8%, and its estimated monthly branded searches moved from 1.4K to 2.5K.
- Across the 11 months ending August 2026, Lucidity’s estimated Share of Search among IT managed service providers in New Zealand moved from 0.38% to 0.34%, and its estimated monthly branded searches held steady at 30.
How did search popularity change for New Zealand IT managed service providers in August 2026?
1 change
In August 2026, Fujitsu lost estimated Share of Search among IT managed service providers in New Zealand, from 36% to 27.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Fujitsu’s and Lucidity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.