How popular isHitachi?
In September 2026, people searched for Hitachi by name about 540 times in New Zealand, a 20% increase from the previous year. These searches made up 1.9% of all New Zealand heat pump brand searches, placing Hitachi eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about heat pump brands, Hitachi did not appear in any of the answers.
Hitachi is the eighth most searched of 8 competitors and not listed in any AI answer.
RinnaiShare of searches 27.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
DaikinShare of searches 25.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
MideaShare of searches 17%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Mitsubishi ElectricShare of searches 9.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
HitachiShare of searches 1.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Follow Hitachi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top heat pump brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hitachi did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mitsubishi Electric5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Panasonic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Daikin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fujitsu4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Midea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Toshiba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hitachi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about heat pump brands
5 answers
Asked ChatGPT
“Which heat pump brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best heat pump brands in New Zealand?”
Asked ChatGPT
“What's the best heat pump brand in New Zealand for home heating?”
Searched Google, AI Overview
“heat pumps nz”
Searched Google, AI Overview
“heat pump for house”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which heat pump brands compete with Hitachi?
Share of searches by month for Rinnai, Daikin, Midea, Mitsubishi Electric, Fujitsu, Panasonic, Toshiba, Hitachi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rinnai | Daikin | Midea | Mitsubishi Electric | Fujitsu | Panasonic | Toshiba | Hitachi |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 27.4% | 18.2% | 8.7% | 8.1% | 6.5% | 3.9% | 1.5% |
| Nov 2025 | 18.7% | 25.6% | 23.7% | 9.3% | 9.5% | 7.6% | 3.6% | 2% |
| Dec 2025 | 18.1% | 25.4% | 23.4% | 8.5% | 10.8% | 8% | 4.1% | 1.9% |
| Jan 2026 | 20.2% | 25.7% | 20.7% | 8.9% | 10.5% | 7.7% | 4.1% | 2.2% |
| Feb 2026 | 25.8% | 26.8% | 16.1% | 10.2% | 7.9% | 7.1% | 3.9% | 2.2% |
| Mar 2026 | 24.1% | 26.4% | 16.3% | 11.4% | 8.9% | 7% | 3.5% | 2.4% |
| Apr 2026 | 20.8% | 24.7% | 15.2% | 11.1% | 14.2% | 6.3% | 5.5% | 2.2% |
| May 2026 | 23% | 24.5% | 15.8% | 9.2% | 13.6% | 6.9% | 5% | 2% |
| Jun 2026 | 22.9% | 26.4% | 14.6% | 9.5% | 12.8% | 6.6% | 4.8% | 2.4% |
| Jul 2026 | 21.7% | 23.1% | 16.5% | 11.5% | 13.4% | 7% | 4.2% | 2.6% |
| Aug 2026 | 24.8% | 26.1% | 14.5% | 9.8% | 11.2% | 7.3% | 3.6% | 2.6% |
| Sep 2026 | 27.8% | 25.2% | 17% | 9.9% | 8.8% | 6.3% | 3.1% | 1.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 27.8% | 3.8K | -15.3% | +3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 25.2% | 3.5K | -26.9% | -0.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 17% | 2.3K | -11.4% | +2.5 points | |
| 4, moved from 5th to 4th | 9.9% | 1.4K | -24% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 8.8% | 1.2K | -40.7% | -2.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 6.3% | 860 | -34.8% | -1 points | |
| 7, held 7th | 3.1% | 430 | -34.8% | -0.5 points | |
| 8, held 8th | 1.9% | 260 | -45.8% | -0.7 points |
1.
Rinnai27.8%
Moved from 2nd to 1st. 3.8K estimated branded searches, -15.3% vs prior month. Share +3 points.
2.
Daikin25.2%
Moved from 1st to 2nd. 3.5K estimated branded searches, -26.9% vs prior month. Share -0.9 points.
3.
Midea17%
Held 3rd. 2.3K estimated branded searches, -11.4% vs prior month. Share +2.5 points.
9.9%
Moved from 5th to 4th. 1.4K estimated branded searches, -24% vs prior month. Share +0.1 points.
5.
Fujitsu8.8%
Moved from 4th to 5th. 1.2K estimated branded searches, -40.7% vs prior month. Share -2.4 points.
6.3%
Held 6th. 860 estimated branded searches, -34.8% vs prior month. Share -1 points.
7.
Toshiba3.1%
Held 7th. 430 estimated branded searches, -34.8% vs prior month. Share -0.5 points.
8.
Hitachi1.9%
Held 8th. 260 estimated branded searches, -45.8% vs prior month. Share -0.7 points.
Compare popularity between Hitachi and its closest rivals
Every comparison with Hitachi
20 comparisons
- CablePrice vs Hitachi
- Caterpillar vs Hitachi
- Hitachi vs Kubota
- Hitachi vs Sumitomo
- Hitachi vs Terra Cat
- Daikin vs Hitachi
- Fujitsu vs Hitachi
- Hitachi vs Midea
- Hitachi vs Mitsubishi Electric
- Hitachi vs Panasonic
- Hitachi vs Rinnai
- Hitachi vs Toshiba
- Hitachi vs Yanmar
- Hitachi vs Sany
- Hitachi vs Kobelco
- Hitachi vs Takeuchi
- Hitachi vs Volvo Construction Equipment
- Bobcat vs Hitachi
- Hitachi vs Komatsu
- Hitachi vs JCB
How has branded search demand for Hitachi changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hitachi in New Zealand rose from 450 to 540.
- Across the 12 months ending September 2026, Hitachi’s share of searches among heat pump brands in New Zealand peaked at 2.6% in August 2026 and was lowest at 1.5% in October 2025.
How did search popularity change for New Zealand heat pump brands in September 2026?
6 changes
In September 2026, Rinnai overtook Daikin to become the leader among heat pump brands in New Zealand, with 27.8% of the searches.
In September 2026, Midea gained share of searches among heat pump brands in New Zealand, from 14.5% to 17%.
In September 2026, Fujitsu lost share of searches among heat pump brands in New Zealand, from 11.2% to 8.8%.
In September 2026, Panasonic lost share of searches among heat pump brands in New Zealand, from 7.3% to 6.3%.
In September 2026, Daikin lost share of searches among heat pump brands in New Zealand, from 26.1% to 25.2%.
In September 2026, Hitachi lost share of searches among heat pump brands in New Zealand, from 2.6% to 1.9%.
How are Hitachi’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Hitachi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hitachi air nailer
- hitachi digger
- hitachi excavator
- hitachi heat pump
Do you work for Hitachi? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Hitachi compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Air nailer brands | 8th of 8 | 0% | Show ranking |
| Heat pump brands | 8th of 8 | 1.9% | Shown above |
| Excavator brands | 6th of 13 | 3.8% | Show ranking |
| Wheel loader brands | 1st of 6 | 33.3% | Show ranking |
Is Hitachi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.