How popular isHitachi?
In September 2026, people searched for Hitachi by name about 540 times in New Zealand, a 20% increase from the previous year. These searches made up 0% of all New Zealand air nailer brand searches, placing Hitachi eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about air nailer brands, Hitachi appeared in one of the five answers and was the sixth most recommended of the eight.
Hitachi is the eighth most searched of 8 competitors and the sixth most recommended in AI answers.
MakitaShare of searches 44.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
DeWaltShare of searches 24.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
MilwaukeeShare of searches 14.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HiKOKIShare of searches 9.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
HitachiShare of searches 0%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Follow Hitachi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top air nailer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hitachi was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Hitachi is the sixth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Paslode4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bostitch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Makita3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HiKOKI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Senco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hitachi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air nailer brands
5 answers
Asked ChatGPT
“Which air nailer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best air nailer brands in New Zealand?”
Asked ChatGPT
“What's the best air nailer brand in New Zealand for a workshop?”
Searched Google, AI Overview
“air nailer brands”
Searched Google, AI Overview
“best air nailer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which air nailer brands compete with Hitachi?
Share of searches by month for Makita, DeWalt, Milwaukee, HiKOKI, Senco, Paslode, Hitachi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | HiKOKI | Senco | Paslode | Bostitch | Hitachi |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 24.1% | 12.6% | 9.4% | 4.2% | 5.7% | 0.23% | 0.06% |
| Nov 2025 | 39.6% | 31.2% | 12.8% | 8% | 4.6% | 3.7% | 0.1% | 0.05% |
| Dec 2025 | 46.8% | 26.6% | 13.1% | 7.3% | 3% | 3% | 0.18% | 0% |
| Jan 2026 | 47.7% | 26.7% | 11.3% | 7.8% | 3.1% | 3.1% | 0.19% | 0% |
| Feb 2026 | 44.9% | 25.9% | 12.9% | 7.1% | 5.3% | 3.5% | 0.12% | 0.06% |
| Mar 2026 | 43.1% | 25.8% | 13% | 8.6% | 5.1% | 4.1% | 0.17% | 0.06% |
| Apr 2026 | 46% | 25.8% | 13% | 7.6% | 3.7% | 3.6% | 0.25% | 0.06% |
| May 2026 | 43.7% | 24.9% | 15.5% | 7.2% | 5.1% | 3.4% | 0.12% | 0.06% |
| Jun 2026 | 40.5% | 28.2% | 14.8% | 8.5% | 3.9% | 3.8% | 0.16% | 0.05% |
| Jul 2026 | 43.5% | 25.1% | 15.1% | 9.2% | 3.4% | 3.4% | 0.17% | 0.06% |
| Aug 2026 | 38.5% | 25.3% | 19% | 9.5% | 4.5% | 3% | 0.2% | 0.05% |
| Sep 2026 | 44.1% | 24.2% | 14.3% | 9.5% | 4.3% | 3.5% | 0.15% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 9.1K | +19.7% | +5.6 points | |
| 2, held 2nd | 24.2% | 5K | 0% | -1.1 points | |
| 3, held 3rd | 14.3% | 3K | -21.3% | -4.7 points | |
| 4, held 4th | 9.5% | 2K | +5.3% | +0.1 points | |
| 5, held 5th | 4.3% | 880 | -1.1% | -0.2 points | |
| 6, held 6th | 3.5% | 720 | +22% | +0.5 points | |
| 7, held 7th | 0.15% | 30 | -25% | -0.1 points | |
| 8, held 8th | 0% | 0 | -100% | -0.1 points |
1.
Makita44.1%
Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +5.6 points.
2.
DeWalt24.2%
Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -1.1 points.
14.3%
Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -4.7 points.
4.
HiKOKI9.5%
Held 4th. 2K estimated branded searches, +5.3% vs prior month. Share +0.1 points.
5.
Senco4.3%
Held 5th. 880 estimated branded searches, -1.1% vs prior month. Share -0.2 points.
6.
Paslode3.5%
Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.5 points.
7.
Bostitch0.15%
Held 7th. 30 estimated branded searches, -25% vs prior month. Share -0.1 points.
8.
Hitachi0%
Held 8th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.
Compare popularity between Hitachi and its closest rivals
Every comparison with Hitachi
20 comparisons
- CablePrice vs Hitachi
- Caterpillar vs Hitachi
- Hitachi vs Kubota
- Hitachi vs Sumitomo
- Hitachi vs Terra Cat
- Daikin vs Hitachi
- Fujitsu vs Hitachi
- Hitachi vs Midea
- Hitachi vs Mitsubishi Electric
- Hitachi vs Panasonic
- Hitachi vs Rinnai
- Hitachi vs Toshiba
- Hitachi vs Yanmar
- Hitachi vs Sany
- Hitachi vs Kobelco
- Hitachi vs Takeuchi
- Hitachi vs Volvo Construction Equipment
- Bobcat vs Hitachi
- Hitachi vs Komatsu
- Hitachi vs JCB
How has branded search demand for Hitachi changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hitachi in New Zealand rose from 450 to 540.
- Across the 12 months ending September 2026, Hitachi’s share of searches among air nailer brands in New Zealand held steady, from 0.06% to 0%.
How did search popularity change for New Zealand air nailer brands in September 2026?
6 changes
In September 2026, Makita gained share of searches among air nailer brands in New Zealand, from 38.5% to 44.1%.
In September 2026, Milwaukee lost share of searches among air nailer brands in New Zealand, from 19% to 14.3%.
In September 2026, DeWalt lost share of searches among air nailer brands in New Zealand, from 25.3% to 24.2%.
HiKOKI’s share of searches among air nailer brands in New Zealand has gained ground for 3 months in a row, from 8.5% to 9.5% in September 2026.
Estimated monthly branded searches for Senco in New Zealand rose 20.5% over 12 measured months, from 730 to 880 in September 2026.
Estimated monthly branded searches for Hitachi in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
How are Hitachi’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Hitachi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hitachi air nailer
- hitachi digger
- hitachi excavator
- hitachi heat pump
Do you work for Hitachi? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Hitachi compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Air nailer brands | 8th of 8 | 0% | Shown above |
| Heat pump brands | 8th of 8 | 1.9% | Show ranking |
| Excavator brands | 6th of 13 | 3.8% | Show ranking |
| Wheel loader brands | 1st of 6 | 33.3% | Show ranking |
Is Hitachi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.