Wheel loader brands in New Zealand:Which are most popular?
In September 2026, Hitachi was the most searched wheel loader brand in New Zealand, accounting for 33.3% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Caterpillar and Komatsu were mentioned most often, in four of the five answers. Caterpillar was recommended most often, coming first in all four responses that gave a list.
HitachiShare of searches 33.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
BobcatShare of searches 27.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Volvo Construction EquipmentShare of searches 27.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
JCBShare of searches 7.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CaterpillarShare of searches 2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top wheel loader brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Caterpillar and Komatsu were mentioned most often, in four of the five answers. Caterpillar was recommended most often, coming first in all four answers that gave a list. Komatsu was second, and Volvo Construction Equipment was third. Bobcat, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Caterpillar4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Komatsu4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Volvo Construction Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hitachi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- JCB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wheel loader brands
5 answers
Asked ChatGPT
“Which wheel loader brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best wheel loader brands in New Zealand?”
Asked ChatGPT
“What's the best wheel loader brand in New Zealand for construction work?”
Searched Google, AI Overview
“best wheel loader”
Searched Google, AI Overview
“small wheel loader”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which wheel loader brands do people search for most?
This chart shows how often people search Google for each wheel loader brand by name. Each line represents a brand's share of searches for all six wheel loader brands we track, month by month, from searches in New Zealand.
Share of searches by month for Hitachi, Bobcat, Volvo Construction Equipment, JCB. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hitachi | Bobcat | Volvo Construction Equipment | JCB | Caterpillar | Komatsu |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 38.6% | 9.1% | 20.5% | 0% | 0% |
| Nov 2025 | 38.6% | 38.6% | 9.1% | 11.4% | 0% | 2.3% |
| Dec 2025 | 29% | 29% | 22.6% | 16.1% | 3.2% | 0% |
| Jan 2026 | 36.8% | 28.9% | 23.7% | 10.5% | 0% | 0% |
| Feb 2026 | 37.8% | 29.7% | 18.9% | 13.5% | 0% | 0% |
| Mar 2026 | 37% | 30.4% | 15.2% | 15.2% | 2.2% | 0% |
| Apr 2026 | 37.8% | 29.7% | 10.8% | 18.9% | 2.7% | 0% |
| May 2026 | 38.6% | 31.8% | 11.4% | 15.9% | 2.3% | 0% |
| Jun 2026 | 31.1% | 37.8% | 15.6% | 11.1% | 2.2% | 2.2% |
| Jul 2026 | 37% | 30.4% | 19.6% | 10.9% | 2.2% | 0% |
| Aug 2026 | 41.2% | 33.3% | 13.7% | 9.8% | 2% | 0% |
| Sep 2026 | 33.3% | 27.5% | 27.5% | 7.8% | 2% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.3% | 170 | -19% | -7.8 points | |
| 2, held 2nd | 27.5% | 140 | -17.6% | -5.9 points | |
| 3, held 3rd | 27.5% | 140 | +100% | +13.7 points | |
| 4, held 4th | 7.8% | 40 | -20% | -2 points | |
| 5, held 5th | 2% | 10 | 0% | 0 points | |
| 6, held 6th | 2% | 10 | — | +2 points |
1.
Hitachi33.3%
Held 1st. 170 estimated branded searches, -19% vs prior month. Share -7.8 points.
2.
Bobcat27.5%
Held 2nd. 140 estimated branded searches, -17.6% vs prior month. Share -5.9 points.
3.
Volvo Construction Equipment27.5%
Held 3rd. 140 estimated branded searches, +100% vs prior month. Share +13.7 points.
4.
JCB7.8%
Held 4th. 40 estimated branded searches, -20% vs prior month. Share -2 points.
2%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
6.
Komatsu2%
Held 6th. 10 estimated branded searches, — vs prior month. Share +2 points.
Which brand is most popular in search among wheel loader brands in New Zealand?
6 brands
In September 2026, Hitachi was the most searched among wheel loader brands in New Zealand, with an estimated 170 branded searches, 33.3% of all searches for the six we track. Bobcat is in 2nd place, 5.9 percentage points behind at 27.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Hitachi | 31.8% → 33.3% | 41.2%Aug 2026 | 29%Dec 2025 | 2nd → 1st |
| Bobcat | 38.6% → 27.5% | 38.6%Oct 2025 | 27.5%Sep 2026 | 1st → 2nd |
| Volvo Construction Equipment | 9.1% → 27.5% | 27.5%Sep 2026 | 9.1%Oct 2025 | 4th → 3rd |
| JCB | 20.5% → 7.8% | 20.5%Oct 2025 | 7.8%Sep 2026 | 3rd → 4th |
| Caterpillar | 0% → 2% | 3.2%Dec 2025 | 0%Oct 2025 | 5th |
| Komatsu | 0% → 2% | 2.3%Nov 2025 | 0%Oct 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Hitachi’s share of searches among wheel loader brands in New Zealand increased from 31.8% to 33.3%.
- Across the 12 months ending September 2026, Bobcat’s share of searches among wheel loader brands in New Zealand decreased from 38.6% to 27.5%.
- Across the 12 months ending September 2026, Volvo Construction Equipment’s share of searches among wheel loader brands in New Zealand increased from 9.1% to 27.5%.
- Across the 12 months ending September 2026, JCB’s share of searches among wheel loader brands in New Zealand decreased from 20.5% to 7.8%.
- Across the 12 months ending September 2026, Caterpillar’s share of searches among wheel loader brands in New Zealand increased from 0% to 2%.
- Across the 12 months ending September 2026, Komatsu’s share of searches among wheel loader brands in New Zealand increased from 0% to 2%.
- Across the 12 months ending September 2026, Hitachi’s share of searches among wheel loader brands in New Zealand peaked at 41.2% in August 2026 and was lowest at 29% in December 2025.
- Across the 12 months ending September 2026, Caterpillar’s share of searches among wheel loader brands in New Zealand peaked at 3.2% in December 2025 and was lowest at 0% in October 2025.
- Across the 12 months ending September 2026, Komatsu’s share of searches among wheel loader brands in New Zealand peaked at 2.3% in November 2025 and was lowest at 0% in October 2025.
- Across the 12 months ending September 2026, Hitachi rose from 2nd to 1st among wheel loader brands in New Zealand.
- Across the 12 months ending September 2026, Bobcat fell from 1st to 2nd among wheel loader brands in New Zealand.
- Across the 12 months ending September 2026, Volvo Construction Equipment rose from 4th to 3rd among wheel loader brands in New Zealand.
- Across the 12 months ending September 2026, JCB fell from 3rd to 4th among wheel loader brands in New Zealand.
How did search popularity change for New Zealand wheel loader brands in September 2026?
5 changes
In September 2026, Volvo Construction Equipment gained share of searches among wheel loader brands in New Zealand, from 13.7% to 27.5%.
In September 2026, Komatsu gained share of searches among wheel loader brands in New Zealand, from 0% to 2%.
In September 2026, Hitachi lost share of searches among wheel loader brands in New Zealand, from 41.2% to 33.3%.
In September 2026, Bobcat lost share of searches among wheel loader brands in New Zealand, from 33.3% to 27.5%.
In September 2026, JCB lost share of searches among wheel loader brands in New Zealand, from 9.8% to 7.8%.
Compare popularity between leading brands
- Hitachi vs Bobcat: compare popularity
- Hitachi vs Volvo Construction Equipment: compare popularity
- Hitachi vs JCB: compare popularity
- Bobcat vs Volvo Construction Equipment: compare popularity
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- Volvo Construction Equipment vs JCB: compare popularity
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