How popular isKomatsu?
In September 2026, people searched for Komatsu by name about 210 times in New Zealand, about the same as the previous year. These searches made up 2% of all New Zealand wheel loader brand searches, placing Komatsu sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about wheel loader brands, Komatsu appeared in four of the five answers and was the second most recommended of the six.
Komatsu is the sixth most searched of 6 competitors and the second most recommended in AI answers.
HitachiShare of searches 33.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
BobcatShare of searches 27.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Volvo Construction EquipmentShare of searches 27.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
JCBShare of searches 7.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KomatsuShare of searches 2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top wheel loader brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Komatsu was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Komatsu is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Caterpillar4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Komatsu4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Volvo Construction Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hitachi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- JCB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wheel loader brands
5 answers
Asked ChatGPT
“Which wheel loader brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best wheel loader brands in New Zealand?”
Asked ChatGPT
“What's the best wheel loader brand in New Zealand for construction work?”
Searched Google, AI Overview
“best wheel loader”
Searched Google, AI Overview
“small wheel loader”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which wheel loader brands compete with Komatsu?
Share of searches by month for Hitachi, Bobcat, Volvo Construction Equipment, JCB, Komatsu. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hitachi | Bobcat | Volvo Construction Equipment | JCB | Caterpillar | Komatsu |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 38.6% | 9.1% | 20.5% | 0% | 0% |
| Nov 2025 | 38.6% | 38.6% | 9.1% | 11.4% | 0% | 2.3% |
| Dec 2025 | 29% | 29% | 22.6% | 16.1% | 3.2% | 0% |
| Jan 2026 | 36.8% | 28.9% | 23.7% | 10.5% | 0% | 0% |
| Feb 2026 | 37.8% | 29.7% | 18.9% | 13.5% | 0% | 0% |
| Mar 2026 | 37% | 30.4% | 15.2% | 15.2% | 2.2% | 0% |
| Apr 2026 | 37.8% | 29.7% | 10.8% | 18.9% | 2.7% | 0% |
| May 2026 | 38.6% | 31.8% | 11.4% | 15.9% | 2.3% | 0% |
| Jun 2026 | 31.1% | 37.8% | 15.6% | 11.1% | 2.2% | 2.2% |
| Jul 2026 | 37% | 30.4% | 19.6% | 10.9% | 2.2% | 0% |
| Aug 2026 | 41.2% | 33.3% | 13.7% | 9.8% | 2% | 0% |
| Sep 2026 | 33.3% | 27.5% | 27.5% | 7.8% | 2% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.3% | 170 | -19% | -7.8 points | |
| 2, held 2nd | 27.5% | 140 | -17.6% | -5.9 points | |
| 3, held 3rd | 27.5% | 140 | +100% | +13.7 points | |
| 4, held 4th | 7.8% | 40 | -20% | -2 points | |
| 5, held 5th | 2% | 10 | 0% | 0 points | |
| 6, held 6th | 2% | 10 | — | +2 points |
1.
Hitachi33.3%
Held 1st. 170 estimated branded searches, -19% vs prior month. Share -7.8 points.
2.
Bobcat27.5%
Held 2nd. 140 estimated branded searches, -17.6% vs prior month. Share -5.9 points.
3.
Volvo Construction Equipment27.5%
Held 3rd. 140 estimated branded searches, +100% vs prior month. Share +13.7 points.
4.
JCB7.8%
Held 4th. 40 estimated branded searches, -20% vs prior month. Share -2 points.
2%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
6.
Komatsu2%
Held 6th. 10 estimated branded searches, — vs prior month. Share +2 points.
Compare popularity between Komatsu and its closest rivals
Every comparison with Komatsu
22 comparisons
- Bobcat vs Komatsu
- CablePrice vs Komatsu
- Caterpillar vs Komatsu
- Hitachi vs Komatsu
- Kobelco vs Komatsu
- Komatsu vs Kubota
- Komatsu vs Sany
- Komatsu vs Sumitomo
- Komatsu vs Takeuchi
- Komatsu vs Terra Cat
- Komatsu vs Yanmar
- Bendi vs Komatsu
- Centra Forklifts vs Komatsu
- Combilift vs Komatsu
- Crown vs Komatsu
- Heli vs Komatsu
- Hyster vs Komatsu
- JCB vs Komatsu
- Jungheinrich vs Komatsu
- Komatsu vs Linde
- Komatsu vs Yale
- Komatsu vs TCM
How has branded search demand for Komatsu changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Komatsu in New Zealand held steady at 210.
- Across the 12 months ending September 2026, Komatsu’s share of searches among wheel loader brands in New Zealand increased from 0% to 2%.
- Across the 12 months ending September 2026, Komatsu’s share of searches among wheel loader brands in New Zealand peaked at 2.3% in November 2025 and was lowest at 0% in October 2025.
How did search popularity change for New Zealand wheel loader brands in September 2026?
5 changes
In September 2026, Volvo Construction Equipment gained share of searches among wheel loader brands in New Zealand, from 13.7% to 27.5%.
In September 2026, Komatsu gained share of searches among wheel loader brands in New Zealand, from 0% to 2%.
In September 2026, Hitachi lost share of searches among wheel loader brands in New Zealand, from 41.2% to 33.3%.
In September 2026, Bobcat lost share of searches among wheel loader brands in New Zealand, from 33.3% to 27.5%.
In September 2026, JCB lost share of searches among wheel loader brands in New Zealand, from 9.8% to 7.8%.
How are Komatsu’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Komatsu’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- forklift komatsu
- komatsu 25
- komatsu 25 forklift
- komatsu 30 forklift
- komatsu 61px
- komatsu excavator
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Where does Komatsu compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Excavator brands | 12th of 13 | 1.9% | Show ranking |
| Forklift brands | 10th of 13 | 3% | Show ranking |
| Wheel loader brands | 6th of 6 | 2% | Shown above |
Is Komatsu your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.