Brandwave

How popular isHitachi?

In September 2026, people searched for Hitachi by name about 540 times in New Zealand, a 20% increase from the previous year. These searches made up 33.3% of all New Zealand wheel loader brand searches, placing Hitachi first out of six brands. When we asked both ChatGPT and Google AI Overviews about wheel loader brands, Hitachi appeared in one of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Hitachi is the most searched of 6 competitors and the fourth most recommended in AI answers.

  1. HitachiShare of searches 33.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  2. BobcatShare of searches 27.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Volvo Construction EquipmentShare of searches 27.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. JCBShare of searches 7.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CaterpillarShare of searches 2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top wheel loader brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hitachi was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hitachi is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Caterpillar1st
  2. Komatsu2nd
  3. Volvo Construction Equipment3rd
  4. Hitachi4th
  5. Bobcat–
  6. JCB–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Caterpillar4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Komatsu4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Volvo Construction Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hitachi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JCB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wheel loader brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which wheel loader brands compete with Hitachi?

Hitachi against wheel loader brands in New Zealand, by month

Share of searches by month for Hitachi, Bobcat, Volvo Construction Equipment, JCB. The figures are in the table below the chart.

View monthly share of searches table
MonthHitachiBobcatVolvo Construction EquipmentJCBCaterpillarKomatsu
Oct 202531.8%38.6%9.1%20.5%0%0%
Nov 202538.6%38.6%9.1%11.4%0%2.3%
Dec 202529%29%22.6%16.1%3.2%0%
Jan 202636.8%28.9%23.7%10.5%0%0%
Feb 202637.8%29.7%18.9%13.5%0%0%
Mar 202637%30.4%15.2%15.2%2.2%0%
Apr 202637.8%29.7%10.8%18.9%2.7%0%
May 202638.6%31.8%11.4%15.9%2.3%0%
Jun 202631.1%37.8%15.6%11.1%2.2%2.2%
Jul 202637%30.4%19.6%10.9%2.2%0%
Aug 202641.2%33.3%13.7%9.8%2%0%
Sep 202633.3%27.5%27.5%7.8%2%2%

  1. 1.Hitachi

    33.3%

    Held 1st. 170 estimated branded searches, -19% vs prior month. Share -7.8 points.

  2. 2.Bobcat

    27.5%

    Held 2nd. 140 estimated branded searches, -17.6% vs prior month. Share -5.9 points.

  3. 3.Volvo Construction Equipment

    27.5%

    Held 3rd. 140 estimated branded searches, +100% vs prior month. Share +13.7 points.

  4. 4.JCB

    7.8%

    Held 4th. 40 estimated branded searches, -20% vs prior month. Share -2 points.

  5. 5.Caterpillar

    2%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Komatsu

    2%

    Held 6th. 10 estimated branded searches, — vs prior month. Share +2 points.

Compare popularity between Hitachi and its closest rivals

Every comparison with Hitachi

20 comparisons

How has branded search demand for Hitachi changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hitachi in New Zealand rose from 450 to 540.
  • Across the 12 months ending September 2026, Hitachi’s share of searches among wheel loader brands in New Zealand increased from 31.8% to 33.3%.
  • Across the 12 months ending September 2026, Hitachi’s share of searches among wheel loader brands in New Zealand peaked at 41.2% in August 2026 and was lowest at 29% in December 2025.
  • Across the 12 months ending September 2026, Hitachi rose from 2nd to 1st among wheel loader brands in New Zealand.

How did search popularity change for New Zealand wheel loader brands in September 2026?

5 changes

  1. In September 2026, Volvo Construction Equipment gained share of searches among wheel loader brands in New Zealand, from 13.7% to 27.5%.

  2. In September 2026, Komatsu gained share of searches among wheel loader brands in New Zealand, from 0% to 2%.

  3. In September 2026, Hitachi lost share of searches among wheel loader brands in New Zealand, from 41.2% to 33.3%.

  4. In September 2026, Bobcat lost share of searches among wheel loader brands in New Zealand, from 33.3% to 27.5%.

  5. In September 2026, JCB lost share of searches among wheel loader brands in New Zealand, from 9.8% to 7.8%.

How are Hitachi’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Hitachi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hitachi air nailer
  • hitachi digger
  • hitachi excavator
  • hitachi heat pump

Do you work for Hitachi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hitachi compete?

Hitachi is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Air nailer brands8th of 80%Show ranking
Heat pump brands8th of 81.9%Show ranking
Excavator brands6th of 133.8%Show ranking
Wheel loader brands1st of 633.3%Shown above
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