How popular isBobcat?
In September 2026, people searched for Bobcat by name about 140 times in New Zealand, a 17.6% decrease from the previous year. These searches made up 27.5% of all New Zealand wheel loader brand searches, placing Bobcat second out of six brands. When we asked both ChatGPT and Google AI Overviews about wheel loader brands, Bobcat did not appear in any of the answers.
Bobcat is the second most searched of 6 competitors and not listed in any AI answer.
HitachiShare of searches 33.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
BobcatShare of searches 27.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Volvo Construction EquipmentShare of searches 27.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
JCBShare of searches 7.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CaterpillarShare of searches 2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top wheel loader brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bobcat did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Caterpillar4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Komatsu4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Volvo Construction Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hitachi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- JCB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wheel loader brands
5 answers
Asked ChatGPT
“Which wheel loader brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best wheel loader brands in New Zealand?”
Asked ChatGPT
“What's the best wheel loader brand in New Zealand for construction work?”
Searched Google, AI Overview
“best wheel loader”
Searched Google, AI Overview
“small wheel loader”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which wheel loader brands compete with Bobcat?
Share of searches by month for Hitachi, Bobcat, Volvo Construction Equipment, JCB. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hitachi | Bobcat | Volvo Construction Equipment | JCB | Caterpillar | Komatsu |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 38.6% | 9.1% | 20.5% | 0% | 0% |
| Nov 2025 | 38.6% | 38.6% | 9.1% | 11.4% | 0% | 2.3% |
| Dec 2025 | 29% | 29% | 22.6% | 16.1% | 3.2% | 0% |
| Jan 2026 | 36.8% | 28.9% | 23.7% | 10.5% | 0% | 0% |
| Feb 2026 | 37.8% | 29.7% | 18.9% | 13.5% | 0% | 0% |
| Mar 2026 | 37% | 30.4% | 15.2% | 15.2% | 2.2% | 0% |
| Apr 2026 | 37.8% | 29.7% | 10.8% | 18.9% | 2.7% | 0% |
| May 2026 | 38.6% | 31.8% | 11.4% | 15.9% | 2.3% | 0% |
| Jun 2026 | 31.1% | 37.8% | 15.6% | 11.1% | 2.2% | 2.2% |
| Jul 2026 | 37% | 30.4% | 19.6% | 10.9% | 2.2% | 0% |
| Aug 2026 | 41.2% | 33.3% | 13.7% | 9.8% | 2% | 0% |
| Sep 2026 | 33.3% | 27.5% | 27.5% | 7.8% | 2% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.3% | 170 | -19% | -7.8 points | |
| 2, held 2nd | 27.5% | 140 | -17.6% | -5.9 points | |
| 3, held 3rd | 27.5% | 140 | +100% | +13.7 points | |
| 4, held 4th | 7.8% | 40 | -20% | -2 points | |
| 5, held 5th | 2% | 10 | 0% | 0 points | |
| 6, held 6th | 2% | 10 | — | +2 points |
1.
Hitachi33.3%
Held 1st. 170 estimated branded searches, -19% vs prior month. Share -7.8 points.
2.
Bobcat27.5%
Held 2nd. 140 estimated branded searches, -17.6% vs prior month. Share -5.9 points.
3.
Volvo Construction Equipment27.5%
Held 3rd. 140 estimated branded searches, +100% vs prior month. Share +13.7 points.
4.
JCB7.8%
Held 4th. 40 estimated branded searches, -20% vs prior month. Share -2 points.
2%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
6.
Komatsu2%
Held 6th. 10 estimated branded searches, — vs prior month. Share +2 points.
Compare popularity between Bobcat and its closest rivals
Every comparison with Bobcat
25 comparisons
- Bobcat vs Earthworm Attachments
- Bobcat vs Volvo Construction Equipment
- Bobcat vs CablePrice
- Bobcat vs Caterpillar
- Bobcat vs Hitachi
- Bobcat vs John Deere
- Bobcat vs KIOTI
- Bobcat vs Kobelco
- Bobcat vs Komatsu
- Bobcat vs Kubota
- Bobcat vs Massey Ferguson
- Bobcat vs New Holland
- Bobcat vs Sany
- Bobcat vs Stihl
- Bobcat vs Sumitomo
- Bobcat vs Takeuchi
- Bobcat vs Terra Cat
- Bobcat vs Yanmar
- Bobcat vs Honda Power Equipment
- Bobcat vs Husqvarna
- Bobcat vs Makita
- Bobcat vs Mikasa
- Bobcat vs Fieldmaster
- Bobcat vs Wacker Neuson
- Bobcat vs JCB
How has branded search demand for Bobcat changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bobcat in New Zealand fell from 170 to 140.
- Across the 12 months ending September 2026, Bobcat’s share of searches among wheel loader brands in New Zealand decreased from 38.6% to 27.5%.
- Across the 12 months ending September 2026, Bobcat fell from 1st to 2nd among wheel loader brands in New Zealand.
How did search popularity change for New Zealand wheel loader brands in September 2026?
5 changes
In September 2026, Volvo Construction Equipment gained share of searches among wheel loader brands in New Zealand, from 13.7% to 27.5%.
In September 2026, Komatsu gained share of searches among wheel loader brands in New Zealand, from 0% to 2%.
In September 2026, Hitachi lost share of searches among wheel loader brands in New Zealand, from 41.2% to 33.3%.
In September 2026, Bobcat lost share of searches among wheel loader brands in New Zealand, from 33.3% to 27.5%.
In September 2026, JCB lost share of searches among wheel loader brands in New Zealand, from 9.8% to 7.8%.
How are Bobcat’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Bobcat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bobcat digger
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Where does Bobcat compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Plate compactor brands | 5th of 8 | 0.79% | Show ranking |
| Asphalt cutter brands | 3rd of 4 | 0.95% | Show ranking |
| Compact tractor brands | 6th of 7 | 1.6% | Show ranking |
| Excavator brands | 11th of 13 | 1.9% | Show ranking |
| Tree spade attachment brands | 3rd of 6 | 2.7% | Show ranking |
| Brush hog brands | 3rd of 4 | 2.7% | Show ranking |
| Forestry mulcher brands | 3rd of 6 | 2.7% | Show ranking |
| Wheel loader brands | 2nd of 6 | 27.5% | Shown above |
Is Bobcat your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.