Brandwave

Bobcat vs JCB:Which is more popular?

In September 2026, Bobcat had more branded searches than JCB among wheel loader brands in New Zealand. Bobcat had about 140 branded searches, while JCB had 40. Bobcat made up 27.5% of all wheel loader brand searches we track, and JCB accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about wheel loader brands, neither Bobcat nor JCB appeared in any of the five answers.

Among wheel loader brands in New Zealand in September 2026

Who do people search for more?

Bobcat, about 4 searches for every 1 for JCB

Bobcat 140 searchesJCB 40 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Bobcat in 0 of 5JCB in 0 of 5

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Top wheel loader brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Bobcat nor JCB showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Caterpillar1st
  2. Komatsu2nd
  3. Volvo Construction Equipment3rd
  4. Hitachi4th
  5. Bobcat–
  6. JCB–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Caterpillar4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Komatsu4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Volvo Construction Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hitachi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JCB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wheel loader brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bobcat or JCB more popular in search?

This chart shows how often people search Google for Bobcat and JCB by name. Each line represents a brand's share of searches for all six wheel loader brands we track, month by month, from searches in New Zealand.

Bobcat and JCB among wheel loader brands in New Zealand, by month

Share of searches by month for Bobcat, JCB. The figures are in the table below the chart.

View monthly share of searches table
MonthHitachiBobcatVolvo Construction EquipmentJCBCaterpillarKomatsu
Oct 202531.8%38.6%9.1%20.5%0%0%
Nov 202538.6%38.6%9.1%11.4%0%2.3%
Dec 202529%29%22.6%16.1%3.2%0%
Jan 202636.8%28.9%23.7%10.5%0%0%
Feb 202637.8%29.7%18.9%13.5%0%0%
Mar 202637%30.4%15.2%15.2%2.2%0%
Apr 202637.8%29.7%10.8%18.9%2.7%0%
May 202638.6%31.8%11.4%15.9%2.3%0%
Jun 202631.1%37.8%15.6%11.1%2.2%2.2%
Jul 202637%30.4%19.6%10.9%2.2%0%
Aug 202641.2%33.3%13.7%9.8%2%0%
Sep 202633.3%27.5%27.5%7.8%2%2%

How has the Bobcat and JCB comparison changed over the last 12 months?

3 findings
  • Bobcat was ahead of JCB in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bobcat’s share of searches among wheel loader brands in New Zealand moved from 38.6% to 27.5%, and its estimated monthly branded searches moved from 170 to 140.
  • Across the 12 months ending September 2026, JCB’s share of searches among wheel loader brands in New Zealand moved from 20.5% to 7.8%, and its estimated monthly branded searches moved from 90 to 40.

How did search popularity change for New Zealand wheel loader brands in September 2026?

2 changes

  1. In September 2026, Bobcat lost share of searches among wheel loader brands in New Zealand, from 33.3% to 27.5%.

  2. In September 2026, JCB lost share of searches among wheel loader brands in New Zealand, from 9.8% to 7.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bobcat’s and JCB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bobcat

1 branded search term

  • bobcat digger

JCB

1 branded search term

  • jcb digger

How the Brand Demand Index is measured

Other head-to-heads among wheel loader brands

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