Bobcat vs Hitachi:Which is more popular?
In September 2026, Hitachi had more branded searches than Bobcat among wheel loader brands in New Zealand. Hitachi had about 170 branded searches, while Bobcat had 140. Hitachi made up 33.3% of all wheel loader brand searches we track, and Bobcat accounted for 27.5%. When we asked ChatGPT and Google AI Overviews about wheel loader brands, Hitachi appeared in one of the five answers and Bobcat in none.
Follow Bobcat vs Hitachi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top wheel loader brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hitachi was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bobcat did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Caterpillar4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Komatsu4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Volvo Construction Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hitachi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
JCB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wheel loader brands
5 answers
Asked ChatGPT
“Which wheel loader brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best wheel loader brands in New Zealand?”
Asked ChatGPT
“What's the best wheel loader brand in New Zealand for construction work?”
Searched Google, AI Overview
“best wheel loader”
Searched Google, AI Overview
“small wheel loader”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bobcat or Hitachi more popular in search?
This chart shows how often people search Google for Bobcat and Hitachi by name. Each line represents a brand's share of searches for all six wheel loader brands we track, month by month, from searches in New Zealand.
Share of searches by month for Hitachi, Bobcat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hitachi | Bobcat | Volvo Construction Equipment | JCB | Caterpillar | Komatsu |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 38.6% | 9.1% | 20.5% | 0% | 0% |
| Nov 2025 | 38.6% | 38.6% | 9.1% | 11.4% | 0% | 2.3% |
| Dec 2025 | 29% | 29% | 22.6% | 16.1% | 3.2% | 0% |
| Jan 2026 | 36.8% | 28.9% | 23.7% | 10.5% | 0% | 0% |
| Feb 2026 | 37.8% | 29.7% | 18.9% | 13.5% | 0% | 0% |
| Mar 2026 | 37% | 30.4% | 15.2% | 15.2% | 2.2% | 0% |
| Apr 2026 | 37.8% | 29.7% | 10.8% | 18.9% | 2.7% | 0% |
| May 2026 | 38.6% | 31.8% | 11.4% | 15.9% | 2.3% | 0% |
| Jun 2026 | 31.1% | 37.8% | 15.6% | 11.1% | 2.2% | 2.2% |
| Jul 2026 | 37% | 30.4% | 19.6% | 10.9% | 2.2% | 0% |
| Aug 2026 | 41.2% | 33.3% | 13.7% | 9.8% | 2% | 0% |
| Sep 2026 | 33.3% | 27.5% | 27.5% | 7.8% | 2% | 2% |
How has the Bobcat and Hitachi comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Hitachi took it in January 2026, Bobcat took it in June 2026, Hitachi took it in July 2026.
- Across the 12 months ending September 2026, Bobcat’s share of searches among wheel loader brands in New Zealand moved from 38.6% to 27.5%, and its estimated monthly branded searches moved from 170 to 140.
- Across the 12 months ending September 2026, Hitachi’s share of searches among wheel loader brands in New Zealand moved from 31.8% to 33.3%, and its estimated monthly branded searches moved from 140 to 170.
How did search popularity change for New Zealand wheel loader brands in September 2026?
2 changes
In September 2026, Hitachi lost share of searches among wheel loader brands in New Zealand, from 41.2% to 33.3%.
In September 2026, Bobcat lost share of searches among wheel loader brands in New Zealand, from 33.3% to 27.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bobcat’s and Hitachi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among wheel loader brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.