Brandwave

How popular isJCB?

In September 2026, people searched for JCB by name about 70 times in New Zealand, a 50% decrease from the previous year. These searches made up 7.8% of all New Zealand wheel loader brand searches, placing JCB fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about wheel loader brands, JCB did not appear in any of the answers.

Search and AI answers in September 2026

JCB is the fourth most searched of 6 competitors and not listed in any AI answer.

  1. HitachiShare of searches 33.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  2. BobcatShare of searches 27.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Volvo Construction EquipmentShare of searches 27.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. JCBShare of searches 7.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CaterpillarShare of searches 2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top wheel loader brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, JCB did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Caterpillar1st
  2. Komatsu2nd
  3. Volvo Construction Equipment3rd
  4. Hitachi4th
  5. Bobcat–
  6. JCB–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Caterpillar4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Komatsu4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Volvo Construction Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hitachi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JCB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wheel loader brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which wheel loader brands compete with JCB?

JCB against wheel loader brands in New Zealand, by month

Share of searches by month for Hitachi, Bobcat, Volvo Construction Equipment, JCB. The figures are in the table below the chart.

View monthly share of searches table
MonthHitachiBobcatVolvo Construction EquipmentJCBCaterpillarKomatsu
Oct 202531.8%38.6%9.1%20.5%0%0%
Nov 202538.6%38.6%9.1%11.4%0%2.3%
Dec 202529%29%22.6%16.1%3.2%0%
Jan 202636.8%28.9%23.7%10.5%0%0%
Feb 202637.8%29.7%18.9%13.5%0%0%
Mar 202637%30.4%15.2%15.2%2.2%0%
Apr 202637.8%29.7%10.8%18.9%2.7%0%
May 202638.6%31.8%11.4%15.9%2.3%0%
Jun 202631.1%37.8%15.6%11.1%2.2%2.2%
Jul 202637%30.4%19.6%10.9%2.2%0%
Aug 202641.2%33.3%13.7%9.8%2%0%
Sep 202633.3%27.5%27.5%7.8%2%2%

  1. 1.Hitachi

    33.3%

    Held 1st. 170 estimated branded searches, -19% vs prior month. Share -7.8 points.

  2. 2.Bobcat

    27.5%

    Held 2nd. 140 estimated branded searches, -17.6% vs prior month. Share -5.9 points.

  3. 3.Volvo Construction Equipment

    27.5%

    Held 3rd. 140 estimated branded searches, +100% vs prior month. Share +13.7 points.

  4. 4.JCB

    7.8%

    Held 4th. 40 estimated branded searches, -20% vs prior month. Share -2 points.

  5. 5.Caterpillar

    2%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Komatsu

    2%

    Held 6th. 10 estimated branded searches, — vs prior month. Share +2 points.

Compare popularity between JCB and its closest rivals

Every comparison with JCB

13 comparisons

How has branded search demand for JCB changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for JCB in New Zealand fell from 140 to 70.
  • Across the 12 months ending September 2026, JCB’s share of searches among wheel loader brands in New Zealand decreased from 20.5% to 7.8%.
  • Across the 12 months ending September 2026, JCB fell from 3rd to 4th among wheel loader brands in New Zealand.

How did search popularity change for New Zealand wheel loader brands in September 2026?

5 changes

  1. In September 2026, Volvo Construction Equipment gained share of searches among wheel loader brands in New Zealand, from 13.7% to 27.5%.

  2. In September 2026, Komatsu gained share of searches among wheel loader brands in New Zealand, from 0% to 2%.

  3. In September 2026, Hitachi lost share of searches among wheel loader brands in New Zealand, from 41.2% to 33.3%.

  4. In September 2026, Bobcat lost share of searches among wheel loader brands in New Zealand, from 33.3% to 27.5%.

  5. In September 2026, JCB lost share of searches among wheel loader brands in New Zealand, from 9.8% to 7.8%.

How are JCB’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using JCB’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • jcb digger
  • jcb excavator

Do you work for JCB? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does JCB compete?

JCB is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Excavator brands13th of 130.94%Show ranking
Wheel loader brands4th of 67.8%Shown above
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Is JCB your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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