Brandwave

Bobcat vs Stihl:Which is more popular?

In September 2026, Stihl had more branded searches than Bobcat among asphalt cutter brands in New Zealand. Stihl had about 7,250 branded searches, while Bobcat had 140. Stihl made up 49.1% of all asphalt cutter brand searches we track, and Bobcat accounted for 0.95%. When we asked ChatGPT and Google AI Overviews about asphalt cutter brands, Stihl appeared in one of the four answers and Bobcat in none.

Among asphalt cutter brands in New Zealand in September 2026

Who do people search for more?

Stihl, about 52 searches for every 1 for Bobcat

Stihl 7.3K searchesBobcat 140 searches

Who does AI mention more?

Stihl, mentioned in 1 of 4 answers, Bobcat in 0

Stihl in 1 of 4Bobcat in 0 of 4

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Top asphalt cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Stihl was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Bobcat did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Husqvarna1st
  2. Wacker Neuson2nd
  3. Stihl3rd
  4. Bobcat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Husqvarna3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wacker Neuson3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stihl1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bobcat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about asphalt cutter brands

4 answers

  • Asked ChatGPT

    “Which asphalt cutter brand should I buy in New Zealand?”

    1. 1Husqvarna
    2. 2Wacker Neuson

  • Asked ChatGPT

    “What are the best asphalt cutter brands in New Zealand?”

    1. 1Husqvarna
    2. 2Wacker Neuson

  • Asked ChatGPT

    “What's the best asphalt cutter brand in New Zealand for heavy cutting work?”

    1. 1Husqvarna
    2. 2Wacker Neuson
    3. 3Stihl

  • Searched Google, AI Overview

    “concrete cutter nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “heavy duty cutter”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Is Bobcat or Stihl more popular in search?

    This chart shows how often people search Google for Bobcat and Stihl by name. Each line represents a brand's share of searches for all four asphalt cutter brands we track, month by month, from searches in New Zealand.

    Bobcat and Stihl among asphalt cutter brands in New Zealand, by month

    Share of searches by month for Stihl, Bobcat. The figures are in the table below the chart.

    View monthly share of searches table
    MonthHusqvarnaStihlBobcatWacker Neuson
    Oct 202558.4%40.1%0.95%0.5%
    Nov 202554%44.7%0.88%0.36%
    Dec 202550%49.1%0.51%0.4%
    Jan 202649.7%49.2%0.63%0.4%
    Feb 202649.5%49.1%0.62%0.79%
    Mar 202653.6%44.6%0.87%0.87%
    Apr 202653.2%45.4%0.69%0.69%
    May 202648.1%50.5%0.8%0.63%
    Jun 202648.4%49.7%1.2%0.76%
    Jul 202647.8%50.6%0.98%0.63%
    Aug 202647%50.9%1.2%0.97%
    Sep 202649.2%49.1%0.95%0.75%

    How has the Bobcat and Stihl comparison changed over the last 12 months?

    3 findings
    • Stihl was ahead of Bobcat in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Bobcat’s share of searches among asphalt cutter brands in New Zealand held steady at 0.95%, and its estimated monthly branded searches moved from 170 to 140.
    • Across the 12 months ending September 2026, Stihl’s share of searches among asphalt cutter brands in New Zealand moved from 40.1% to 49.1%, and its estimated monthly branded searches moved from 7.2K to 7.3K.

    How did search popularity change for New Zealand asphalt cutter brands in September 2026?

    3 changes

    1. In September 2026, Husqvarna overtook Stihl to become the leader among asphalt cutter brands in New Zealand, with 49.2% of the searches.

    2. In September 2026, Stihl lost share of searches among asphalt cutter brands in New Zealand, from 50.9% to 49.1%.

    3. Estimated monthly branded searches for Bobcat in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

    How are branded searches counted?

    4 search terms

    Brandwave collects information about searches that people make online using Bobcat’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Bobcat

    1 branded search term

    • bobcat digger

    Stihl

    3 branded search terms

    • 500i stihl
    • stihl
    • stihl brush cutter

    How the Brand Demand Index is measured

    Other head-to-heads among asphalt cutter brands

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