Husqvarna vs Stihl:Which is more popular?
In September 2026, Husqvarna and Stihl were level in searches among asphalt cutter brands in New Zealand, with an estimated 7.3K branded searches each, at 49.2% and 49.1% of the total. When we asked ChatGPT and Google AI Overviews about asphalt cutter brands, Husqvarna appeared in three of the four answers and Stihl in one. Husqvarna was mentioned before Stihl in every answer.
Who do people search for more?
Husqvarna and Stihl are searched for about as often as each other.
Who does AI mention more?
Husqvarna, mentioned in 3 of 4 answers, Stihl in 1
Who does AI recommend more?
Husqvarna, named ahead of Stihl in every answer
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Top asphalt cutter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Husqvarna was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Stihl was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Husqvarna was listed before Stihl in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Husqvarna1st
Wacker Neuson2nd
Stihl3rd
Bobcat–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Husqvarna3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Wacker Neuson3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Stihl1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bobcat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about asphalt cutter brands
4 answers
Asked ChatGPT
“Which asphalt cutter brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best asphalt cutter brands in New Zealand?”
Asked ChatGPT
“What's the best asphalt cutter brand in New Zealand for heavy cutting work?”
Searched Google, AI Overview
“concrete cutter nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“heavy duty cutter”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Husqvarna or Stihl more popular in search?
This chart shows how often people search Google for Husqvarna and Stihl by name. Each line represents a brand's share of searches for all four asphalt cutter brands we track, month by month, from searches in New Zealand.
Share of searches by month for Husqvarna, Stihl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Husqvarna | Stihl | Bobcat | Wacker Neuson |
|---|---|---|---|---|
| Oct 2025 | 58.4% | 40.1% | 0.95% | 0.5% |
| Nov 2025 | 54% | 44.7% | 0.88% | 0.36% |
| Dec 2025 | 50% | 49.1% | 0.51% | 0.4% |
| Jan 2026 | 49.7% | 49.2% | 0.63% | 0.4% |
| Feb 2026 | 49.5% | 49.1% | 0.62% | 0.79% |
| Mar 2026 | 53.6% | 44.6% | 0.87% | 0.87% |
| Apr 2026 | 53.2% | 45.4% | 0.69% | 0.69% |
| May 2026 | 48.1% | 50.5% | 0.8% | 0.63% |
| Jun 2026 | 48.4% | 49.7% | 1.2% | 0.76% |
| Jul 2026 | 47.8% | 50.6% | 0.98% | 0.63% |
| Aug 2026 | 47% | 50.9% | 1.2% | 0.97% |
| Sep 2026 | 49.2% | 49.1% | 0.95% | 0.75% |
How has the Husqvarna and Stihl comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Stihl took it in May 2026, Husqvarna took it in September 2026.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among asphalt cutter brands in New Zealand moved from 58.4% to 49.2%, and its estimated monthly branded searches moved from 10.4K to 7.3K.
- Across the 12 months ending September 2026, Stihl’s share of searches among asphalt cutter brands in New Zealand moved from 40.1% to 49.1%, and its estimated monthly branded searches moved from 7.2K to 7.3K.
How did search popularity change for New Zealand asphalt cutter brands in September 2026?
2 changes
In September 2026, Husqvarna overtook Stihl to become the leader among asphalt cutter brands in New Zealand, with 49.2% of the searches.
In September 2026, Stihl lost share of searches among asphalt cutter brands in New Zealand, from 50.9% to 49.1%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Husqvarna’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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