Brandwave

How popular isWacker Neuson?

In September 2026, people searched for Wacker Neuson by name about 110 times in New Zealand, a 22.2% increase from the previous year. These searches made up 0.75% of all New Zealand asphalt cutter brand searches, placing Wacker Neuson fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about asphalt cutter brands, Wacker Neuson appeared in three of the four answers and was the second most recommended of the four.

Search and AI answers in September 2026

Wacker Neuson is the fourth most searched of 4 competitors and the second most recommended in AI answers.

  1. HusqvarnaShare of searches 49.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. StihlShare of searches 49.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
  3. BobcatShare of searches 0.95%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Wacker NeusonShare of searches 0.75%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top asphalt cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Wacker Neuson was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Wacker Neuson is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Husqvarna1st
  2. Wacker Neuson2nd
  3. Stihl3rd
  4. Bobcat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Husqvarna3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wacker Neuson3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stihl1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bobcat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about asphalt cutter brands

4 answers

  • Asked ChatGPT

    “Which asphalt cutter brand should I buy in New Zealand?”

    1. 1Husqvarna
    2. 2Wacker Neuson

  • Asked ChatGPT

    “What are the best asphalt cutter brands in New Zealand?”

    1. 1Husqvarna
    2. 2Wacker Neuson

  • Asked ChatGPT

    “What's the best asphalt cutter brand in New Zealand for heavy cutting work?”

    1. 1Husqvarna
    2. 2Wacker Neuson
    3. 3Stihl

  • Searched Google, AI Overview

    “concrete cutter nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “heavy duty cutter”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Which asphalt cutter brands compete with Wacker Neuson?

    Wacker Neuson against asphalt cutter brands in New Zealand, by month

    Share of searches by month for Husqvarna, Stihl, Wacker Neuson. The figures are in the table below the chart.

    View monthly share of searches table
    MonthHusqvarnaStihlBobcatWacker Neuson
    Oct 202558.4%40.1%0.95%0.5%
    Nov 202554%44.7%0.88%0.36%
    Dec 202550%49.1%0.51%0.4%
    Jan 202649.7%49.2%0.63%0.4%
    Feb 202649.5%49.1%0.62%0.79%
    Mar 202653.6%44.6%0.87%0.87%
    Apr 202653.2%45.4%0.69%0.69%
    May 202648.1%50.5%0.8%0.63%
    Jun 202648.4%49.7%1.2%0.76%
    Jul 202647.8%50.6%0.98%0.63%
    Aug 202647%50.9%1.2%0.97%
    Sep 202649.2%49.1%0.95%0.75%

    1. 1.Husqvarna

      49.2%

      Moved from 2nd to 1st. 7.3K estimated branded searches, +7.2% vs prior month. Share +2.2 points.

    2. 2.Stihl

      49.1%

      Moved from 1st to 2nd. 7.3K estimated branded searches, -1.1% vs prior month. Share -1.7 points.

    3. 3.Bobcat

      0.95%

      Held 3rd. 140 estimated branded searches, -17.6% vs prior month. Share -0.2 points.

    4. 4.Wacker Neuson

      0.75%

      Held 4th. 110 estimated branded searches, -21.4% vs prior month. Share -0.2 points.

    Compare popularity between Wacker Neuson and its closest rivals

    Every comparison with Wacker Neuson

    6 comparisons

    How has branded search demand for Wacker Neuson changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Wacker Neuson in New Zealand rose from 90 to 110.
    • Across the 12 months ending September 2026, Wacker Neuson’s share of searches among asphalt cutter brands in New Zealand held steady, from 0.5% to 0.75%.

    How did search popularity change for New Zealand asphalt cutter brands in September 2026?

    4 changes

    1. In September 2026, Husqvarna overtook Stihl to become the leader among asphalt cutter brands in New Zealand, with 49.2% of the searches.

    2. In September 2026, Stihl lost share of searches among asphalt cutter brands in New Zealand, from 50.9% to 49.1%.

    3. Estimated monthly branded searches for Wacker Neuson in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

    4. Estimated monthly branded searches for Bobcat in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

    How are Wacker Neuson’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Wacker Neuson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • wacker neuson

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    How the Brand Demand Index is measured

    Where does Wacker Neuson compete?

    Wacker Neuson is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Plate compactor brands6th of 80.62%Show ranking
    Asphalt cutter brands4th of 40.75%Shown above
    Creator with pink hair and a pink jacket

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