Brandwave

Stihl vs Wacker Neuson:Which is more popular?

In September 2026, Stihl had more branded searches than Wacker Neuson among asphalt cutter brands in New Zealand. Stihl had about 7,250 branded searches, while Wacker Neuson had 110. Stihl made up 49.1% of all asphalt cutter brand searches we track, and Wacker Neuson accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about asphalt cutter brands, Wacker Neuson appeared in three of the four answers and Stihl in one. Wacker Neuson was mentioned before Stihl in every answer.

Among asphalt cutter brands in New Zealand in September 2026

Who do people search for more?

Stihl, about 66 searches for every 1 for Wacker Neuson

Stihl 7.3K searchesWacker Neuson 110 searches

Who does AI mention more?

Wacker Neuson, mentioned in 3 of 4 answers, Stihl in 1

Wacker Neuson in 3 of 4Stihl in 1 of 4

Who does AI recommend more?

Wacker Neuson, named ahead of Stihl in every answer

Wacker Neuson first in 3Stihl never first

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Top asphalt cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Wacker Neuson was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Stihl was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Wacker Neuson was listed before Stihl in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Husqvarna1st
  2. Wacker Neuson2nd
  3. Stihl3rd
  4. Bobcat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Husqvarna3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wacker Neuson3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stihl1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bobcat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about asphalt cutter brands

4 answers

  • Asked ChatGPT

    “Which asphalt cutter brand should I buy in New Zealand?”

    1. 1Husqvarna
    2. 2Wacker Neuson

  • Asked ChatGPT

    “What are the best asphalt cutter brands in New Zealand?”

    1. 1Husqvarna
    2. 2Wacker Neuson

  • Asked ChatGPT

    “What's the best asphalt cutter brand in New Zealand for heavy cutting work?”

    1. 1Husqvarna
    2. 2Wacker Neuson
    3. 3Stihl

  • Searched Google, AI Overview

    “concrete cutter nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “heavy duty cutter”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Is Stihl or Wacker Neuson more popular in search?

    This chart shows how often people search Google for Stihl and Wacker Neuson by name. Each line represents a brand's share of searches for all four asphalt cutter brands we track, month by month, from searches in New Zealand.

    Stihl and Wacker Neuson among asphalt cutter brands in New Zealand, by month

    Share of searches by month for Stihl, Wacker Neuson. The figures are in the table below the chart.

    View monthly share of searches table
    MonthHusqvarnaStihlBobcatWacker Neuson
    Oct 202558.4%40.1%0.95%0.5%
    Nov 202554%44.7%0.88%0.36%
    Dec 202550%49.1%0.51%0.4%
    Jan 202649.7%49.2%0.63%0.4%
    Feb 202649.5%49.1%0.62%0.79%
    Mar 202653.6%44.6%0.87%0.87%
    Apr 202653.2%45.4%0.69%0.69%
    May 202648.1%50.5%0.8%0.63%
    Jun 202648.4%49.7%1.2%0.76%
    Jul 202647.8%50.6%0.98%0.63%
    Aug 202647%50.9%1.2%0.97%
    Sep 202649.2%49.1%0.95%0.75%

    How has the Stihl and Wacker Neuson comparison changed over the last 12 months?

    3 findings

    How did search popularity change for New Zealand asphalt cutter brands in September 2026?

    3 changes

    1. In September 2026, Husqvarna overtook Stihl to become the leader among asphalt cutter brands in New Zealand, with 49.2% of the searches.

    2. In September 2026, Stihl lost share of searches among asphalt cutter brands in New Zealand, from 50.9% to 49.1%.

    3. Estimated monthly branded searches for Wacker Neuson in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

    How are branded searches counted?

    4 search terms

    Brandwave collects information about searches that people make online using Stihl’s and Wacker Neuson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Stihl

    3 branded search terms

    • 500i stihl
    • stihl
    • stihl brush cutter

    Wacker Neuson

    1 branded search term

    • wacker neuson

    How the Brand Demand Index is measured

    Other head-to-heads among asphalt cutter brands

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