Brandwave

Bobcat vs Earthworm Attachments:Which is more popular?

In September 2026, Bobcat and Earthworm Attachments were level in searches among tree spade attachment brands in New Zealand, with an estimated 140 branded searches each, at 2.7% of the total each. When we asked ChatGPT and Google AI Overviews about tree spade attachment brands, Bobcat appeared in three of the five answers and Earthworm Attachments in two. Earthworm Attachments was mentioned before Bobcat in every answer that named either.

Among tree spade attachment brands in New Zealand in September 2026

Who do people search for more?

Bobcat and Earthworm Attachments are searched for about as often as each other.

Bobcat 140 searchesEarthworm Attachments 140 searches

Who does AI mention more?

Bobcat, mentioned in 3 of 5 answers, Earthworm Attachments in 2

Bobcat in 3 of 5Earthworm Attachments in 2 of 5

Who does AI recommend more?

Earthworm Attachments, named ahead of Bobcat in 2 of 2 answers

Earthworm Attachments first in 2Bobcat never first

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Top tree spade attachment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bobcat was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Earthworm Attachments was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Earthworm Attachments was listed before Bobcat in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Big John Tree Transplanter1st
  2. Dutchman Industries2nd
  3. Earthworm Attachments3rd
  4. Bobcat4th
  5. John Deere–
  6. Kubota–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bobcat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dutchman Industries3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big John Tree Transplanter3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Earthworm Attachments2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tree spade attachment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bobcat or Earthworm Attachments more popular in search?

This chart shows how often people search Google for Bobcat and Earthworm Attachments by name. Each line represents a brand's share of searches for all six tree spade attachment brands we track, month by month, from searches in New Zealand.

Bobcat and Earthworm Attachments among tree spade attachment brands in New Zealand, by month

Share of searches by month for Bobcat, Earthworm Attachments. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereKubotaBobcatEarthworm AttachmentsDutchman IndustriesBig John Tree Transplanter
Oct 202570.5%24.9%2.8%1.8%0%0%
Nov 202566%28.6%2.7%2.7%0%0%
Dec 202571.5%25.1%1.5%1.9%0%0%
Jan 202667%28.8%2.1%2.1%0%0%
Feb 202661.5%33.8%2%2.6%0%0.18%
Mar 202653.9%41.2%2.2%2.6%0%0.15%
Apr 202662.5%33.2%2%2%0%0.18%
May 202661.2%33.7%2.5%2.5%0%0%
Jun 202657.6%36.5%2.9%2.9%0%0.17%
Jul 202665.8%27.5%3.2%3.2%0.23%0%
Aug 202664.4%29.6%3.3%2.7%0%0%
Sep 202665.1%29.3%2.7%2.7%0.19%0%

How has the Bobcat and Earthworm Attachments comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand tree spade attachment brands in September 2026?

2 changes

  1. In September 2026, Bobcat lost share of searches among tree spade attachment brands in New Zealand, from 3.3% to 2.7%.

  2. Estimated monthly branded searches for Earthworm Attachments in New Zealand rose 27.3% over 12 measured months, from 110 to 140 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bobcat’s and Earthworm Attachments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bobcat

1 branded search term

  • bobcat digger

Earthworm Attachments

1 branded search term

  • earthworm attachments

How the Brand Demand Index is measured

Other head-to-heads among tree spade attachment brands

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