John Deere vs Kubota:Which is more popular?
In September 2026, John Deere had more branded searches than Kubota among tree spade attachment brands in New Zealand. John Deere had about 3,420 branded searches, while Kubota had 1,540. John Deere made up 65.1% of all tree spade attachment brand searches we track, and Kubota accounted for 29.3%. When we asked ChatGPT and Google AI Overviews about tree spade attachment brands, neither John Deere nor Kubota appeared in any of the five answers.
Who do people search for more?
John Deere, about 2 searches for every 1 for Kubota
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top tree spade attachment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither John Deere nor Kubota showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bobcat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Dutchman Industries3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Big John Tree Transplanter3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Earthworm Attachments2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tree spade attachment brands
5 answers
Asked ChatGPT
“Which tree spade attachment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tree spade attachment brands in New Zealand?”
Asked ChatGPT
“What's the best tree spade attachment brand in New Zealand for landscaping equipment?”
Searched Google, AI Overview
“tree spade attachment brands”
Searched Google, AI Overview
“best tree spade attachment”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is John Deere or Kubota more popular in search?
This chart shows how often people search Google for John Deere and Kubota by name. Each line represents a brand's share of searches for all six tree spade attachment brands we track, month by month, from searches in New Zealand.
Share of searches by month for John Deere, Kubota. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Kubota | Bobcat | Earthworm Attachments | Dutchman Industries | Big John Tree Transplanter |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.5% | 24.9% | 2.8% | 1.8% | 0% | 0% |
| Nov 2025 | 66% | 28.6% | 2.7% | 2.7% | 0% | 0% |
| Dec 2025 | 71.5% | 25.1% | 1.5% | 1.9% | 0% | 0% |
| Jan 2026 | 67% | 28.8% | 2.1% | 2.1% | 0% | 0% |
| Feb 2026 | 61.5% | 33.8% | 2% | 2.6% | 0% | 0.18% |
| Mar 2026 | 53.9% | 41.2% | 2.2% | 2.6% | 0% | 0.15% |
| Apr 2026 | 62.5% | 33.2% | 2% | 2% | 0% | 0.18% |
| May 2026 | 61.2% | 33.7% | 2.5% | 2.5% | 0% | 0% |
| Jun 2026 | 57.6% | 36.5% | 2.9% | 2.9% | 0% | 0.17% |
| Jul 2026 | 65.8% | 27.5% | 3.2% | 3.2% | 0.23% | 0% |
| Aug 2026 | 64.4% | 29.6% | 3.3% | 2.7% | 0% | 0% |
| Sep 2026 | 65.1% | 29.3% | 2.7% | 2.7% | 0.19% | 0% |
How has the John Deere and Kubota comparison changed over the last 12 months?
3 findings
- John Deere was ahead of Kubota in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, John Deere’s share of searches among tree spade attachment brands in New Zealand moved from 70.5% to 65.1%, and its estimated monthly branded searches moved from 4.3K to 3.4K.
- Across the 12 months ending September 2026, Kubota’s share of searches among tree spade attachment brands in New Zealand moved from 24.9% to 29.3%, and its estimated monthly branded searches held steady at 1.5K.
How did search popularity change for New Zealand tree spade attachment brands in September 2026?
1 change
In September 2026, John Deere gained share of searches among tree spade attachment brands in New Zealand, from 64.4% to 65.1%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using John Deere’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
John Deere
6 branded search terms
- brandt john deere
- john deere
- john deere caps
- john deere excavators
- john deere gator
- johndeere
Kubota
5 branded search terms
- kubota
- kubota digger
- kubota rtv
- kubota skid steer
- kubota zero turn
Other head-to-heads among tree spade attachment brands
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