Tree spade attachment brands in New Zealand:Which are most popular?
In September 2026, John Deere was the most searched tree spade attachment brand in New Zealand, accounting for 65.1% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Bobcat, Dutchman Industries and Big John Tree Transplanter were mentioned most often, in three of the five answers. Big John Tree Transplanter was recommended most often, coming first in two out of three responses that gave a list.
John DeereShare of searches 65.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KubotaShare of searches 29.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BobcatShare of searches 2.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Earthworm AttachmentsShare of searches 2.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd- Dutchman IndustriesShare of searches 0.19%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top tree spade attachment brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Bobcat, Dutchman Industries and Big John Tree Transplanter were mentioned most often, in three of the five answers. Big John Tree Transplanter was recommended most often, coming first in two out of three answers that gave a list. Dutchman Industries was second, and Earthworm Attachments was third. John Deere, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bobcat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Dutchman Industries3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Big John Tree Transplanter3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Earthworm Attachments2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tree spade attachment brands
5 answers
Asked ChatGPT
“Which tree spade attachment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tree spade attachment brands in New Zealand?”
Asked ChatGPT
“What's the best tree spade attachment brand in New Zealand for landscaping equipment?”
Searched Google, AI Overview
“tree spade attachment brands”
Searched Google, AI Overview
“best tree spade attachment”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which tree spade attachment brands do people search for most?
This chart shows how often people search Google for each tree spade attachment brand by name. Each line represents a brand's share of searches for all six tree spade attachment brands we track, month by month, from searches in New Zealand.
Share of searches by month for John Deere, Kubota, Bobcat, Earthworm Attachments. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Kubota | Bobcat | Earthworm Attachments | Dutchman Industries | Big John Tree Transplanter |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.5% | 24.9% | 2.8% | 1.8% | 0% | 0% |
| Nov 2025 | 66% | 28.6% | 2.7% | 2.7% | 0% | 0% |
| Dec 2025 | 71.5% | 25.1% | 1.5% | 1.9% | 0% | 0% |
| Jan 2026 | 67% | 28.8% | 2.1% | 2.1% | 0% | 0% |
| Feb 2026 | 61.5% | 33.8% | 2% | 2.6% | 0% | 0.18% |
| Mar 2026 | 53.9% | 41.2% | 2.2% | 2.6% | 0% | 0.15% |
| Apr 2026 | 62.5% | 33.2% | 2% | 2% | 0% | 0.18% |
| May 2026 | 61.2% | 33.7% | 2.5% | 2.5% | 0% | 0% |
| Jun 2026 | 57.6% | 36.5% | 2.9% | 2.9% | 0% | 0.17% |
| Jul 2026 | 65.8% | 27.5% | 3.2% | 3.2% | 0.23% | 0% |
| Aug 2026 | 64.4% | 29.6% | 3.3% | 2.7% | 0% | 0% |
| Sep 2026 | 65.1% | 29.3% | 2.7% | 2.7% | 0.19% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.1% | 3.4K | +1.5% | +0.7 points | |
| 2, held 2nd | 29.3% | 1.5K | -0.65% | -0.3 points | |
| 3, held 3rd | 2.7% | 140 | -17.6% | -0.6 points | |
| 4, held 4th | 2.7% | 140 | 0% | 0 points | |
| 5, moved from 6th to 5th | 0.19% | 10 | — | +0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0% | 0 | — | 0 pointsmoved from 5th to 6th |
65.1%
Held 1st. 3.4K estimated branded searches, +1.5% vs prior month. Share +0.7 points.
2.
Kubota29.3%
Held 2nd. 1.5K estimated branded searches, -0.65% vs prior month. Share -0.3 points.
3.
Bobcat2.7%
Held 3rd. 140 estimated branded searches, -17.6% vs prior month. Share -0.6 points.
2.7%
Held 4th. 140 estimated branded searches, 0% vs prior month. Share 0 points.
0.19%
Moved from 6th to 5th. 10 estimated branded searches, — vs prior month. Share +0.2 points.
Moved from 5th to 6th. 0 estimated branded searches, — vs prior month. Share 0 points.
Which brand is most popular in search among tree spade attachment brands in New Zealand?
6 brands
In September 2026, John Deere was the most searched among tree spade attachment brands in New Zealand, with an estimated 3.4K branded searches, 65.1% of all searches for the six we track. Kubota is in 2nd place, 35.8 percentage points behind at 29.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 70.5% → 65.1% | 71.5%Dec 2025 | 53.9%Mar 2026 | 1st | |
| 24.9% → 29.3% | 41.2%Mar 2026 | 24.9%Oct 2025 | 2nd | |
| 2.8% → 2.7% | 3.3%Aug 2026 | 1.5%Dec 2025 | 3rd | |
| 1.8% → 2.7% | 3.2%Jul 2026 | 1.8%Oct 2025 | 4th | |
| Dutchman Industries | 0% → 0.19% | 0.23%Jul 2026 | 0%Oct 2025 | 6th → 5th |
| Big John Tree Transplanter | 0% | 0.18%Apr 2026 | 0%Oct 2025 | 5th → 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, John Deere’s share of searches among tree spade attachment brands in New Zealand decreased from 70.5% to 65.1%.
- Across the 12 months ending September 2026, Kubota’s share of searches among tree spade attachment brands in New Zealand increased from 24.9% to 29.3%.
- Across the 12 months ending September 2026, Earthworm Attachments’ share of searches among tree spade attachment brands in New Zealand increased from 1.8% to 2.7%.
- Across the 12 months ending September 2026, John Deere’s share of searches among tree spade attachment brands in New Zealand peaked at 71.5% in December 2025 and was lowest at 53.9% in March 2026.
- Across the 12 months ending September 2026, Kubota’s share of searches among tree spade attachment brands in New Zealand peaked at 41.2% in March 2026 and was lowest at 24.9% in October 2025.
- Across the 12 months ending September 2026, Bobcat’s share of searches among tree spade attachment brands in New Zealand peaked at 3.3% in August 2026 and was lowest at 1.5% in December 2025.
- Across the 12 months ending September 2026, Earthworm Attachments’ share of searches among tree spade attachment brands in New Zealand peaked at 3.2% in July 2026 and was lowest at 1.8% in October 2025.
- Across the 12 months ending September 2026, Dutchman Industries rose from 6th to 5th among tree spade attachment brands in New Zealand.
- Across the 12 months ending September 2026, Big John Tree Transplanter fell from 5th to 6th among tree spade attachment brands in New Zealand.
- Across the 12 months ending September 2026, Bobcat held steady: its share of searches among tree spade attachment brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand tree spade attachment brands in September 2026?
5 changes

In September 2026, John Deere gained share of searches among tree spade attachment brands in New Zealand, from 64.4% to 65.1%.

In September 2026, Bobcat lost share of searches among tree spade attachment brands in New Zealand, from 3.3% to 2.7%.
In September 2026, Dutchman Industries rose from 6th to 5th among tree spade attachment brands in New Zealand.
In September 2026, Big John Tree Transplanter fell from 5th to 6th among tree spade attachment brands in New Zealand.

Estimated monthly branded searches for Earthworm Attachments in New Zealand rose 27.3% over 12 measured months, from 110 to 140 in September 2026.
Compare popularity between leading brands

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