How popular isBobcat?
In September 2026, people searched for Bobcat by name about 140 times in New Zealand, a 17.6% decrease from the previous year. These searches made up 2.7% of all New Zealand tree spade attachment brand searches, placing Bobcat third out of six brands. When we asked both ChatGPT and Google AI Overviews about tree spade attachment brands, Bobcat appeared in three of the five answers and was the fourth most recommended of the six.
Bobcat is the third most searched of 6 competitors and the fourth most recommended in AI answers.
John DeereShare of searches 65.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KubotaShare of searches 29.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BobcatShare of searches 2.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Earthworm AttachmentsShare of searches 2.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd- Dutchman IndustriesShare of searches 0.19%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Follow Bobcat and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top tree spade attachment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bobcat was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bobcat is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bobcat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dutchman Industries3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Big John Tree Transplanter3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Earthworm Attachments2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tree spade attachment brands
5 answers
Asked ChatGPT
“Which tree spade attachment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tree spade attachment brands in New Zealand?”
Asked ChatGPT
“What's the best tree spade attachment brand in New Zealand for landscaping equipment?”
Searched Google, AI Overview
“tree spade attachment brands”
Searched Google, AI Overview
“best tree spade attachment”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which tree spade attachment brands compete with Bobcat?
Share of searches by month for John Deere, Kubota, Bobcat, Earthworm Attachments. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Kubota | Bobcat | Earthworm Attachments | Dutchman Industries | Big John Tree Transplanter |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.5% | 24.9% | 2.8% | 1.8% | 0% | 0% |
| Nov 2025 | 66% | 28.6% | 2.7% | 2.7% | 0% | 0% |
| Dec 2025 | 71.5% | 25.1% | 1.5% | 1.9% | 0% | 0% |
| Jan 2026 | 67% | 28.8% | 2.1% | 2.1% | 0% | 0% |
| Feb 2026 | 61.5% | 33.8% | 2% | 2.6% | 0% | 0.18% |
| Mar 2026 | 53.9% | 41.2% | 2.2% | 2.6% | 0% | 0.15% |
| Apr 2026 | 62.5% | 33.2% | 2% | 2% | 0% | 0.18% |
| May 2026 | 61.2% | 33.7% | 2.5% | 2.5% | 0% | 0% |
| Jun 2026 | 57.6% | 36.5% | 2.9% | 2.9% | 0% | 0.17% |
| Jul 2026 | 65.8% | 27.5% | 3.2% | 3.2% | 0.23% | 0% |
| Aug 2026 | 64.4% | 29.6% | 3.3% | 2.7% | 0% | 0% |
| Sep 2026 | 65.1% | 29.3% | 2.7% | 2.7% | 0.19% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.1% | 3.4K | +1.5% | +0.7 points | |
| 2, held 2nd | 29.3% | 1.5K | -0.65% | -0.3 points | |
| 3, held 3rd | 2.7% | 140 | -17.6% | -0.6 points | |
| 4, held 4th | 2.7% | 140 | 0% | 0 points | |
| 5, moved from 6th to 5th | 0.19% | 10 | — | +0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0% | 0 | — | 0 pointsmoved from 5th to 6th |
65.1%
Held 1st. 3.4K estimated branded searches, +1.5% vs prior month. Share +0.7 points.
2.
Kubota29.3%
Held 2nd. 1.5K estimated branded searches, -0.65% vs prior month. Share -0.3 points.
3.
Bobcat2.7%
Held 3rd. 140 estimated branded searches, -17.6% vs prior month. Share -0.6 points.
2.7%
Held 4th. 140 estimated branded searches, 0% vs prior month. Share 0 points.
0.19%
Moved from 6th to 5th. 10 estimated branded searches, — vs prior month. Share +0.2 points.
Moved from 5th to 6th. 0 estimated branded searches, — vs prior month. Share 0 points.
Compare popularity between Bobcat and its closest rivals
Every comparison with Bobcat
25 comparisons
- Bobcat vs Earthworm Attachments
- Bobcat vs Volvo Construction Equipment
- Bobcat vs CablePrice
- Bobcat vs Caterpillar
- Bobcat vs Hitachi
- Bobcat vs John Deere
- Bobcat vs KIOTI
- Bobcat vs Kobelco
- Bobcat vs Komatsu
- Bobcat vs Kubota
- Bobcat vs Massey Ferguson
- Bobcat vs New Holland
- Bobcat vs Sany
- Bobcat vs Stihl
- Bobcat vs Sumitomo
- Bobcat vs Takeuchi
- Bobcat vs Terra Cat
- Bobcat vs Yanmar
- Bobcat vs Honda Power Equipment
- Bobcat vs Husqvarna
- Bobcat vs Makita
- Bobcat vs Mikasa
- Bobcat vs Fieldmaster
- Bobcat vs Wacker Neuson
- Bobcat vs JCB
How has branded search demand for Bobcat changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bobcat in New Zealand fell from 170 to 140.
- Across the 12 months ending September 2026, Bobcat’s share of searches among tree spade attachment brands in New Zealand peaked at 3.3% in August 2026 and was lowest at 1.5% in December 2025.
How did search popularity change for New Zealand tree spade attachment brands in September 2026?
5 changes
In September 2026, John Deere gained share of searches among tree spade attachment brands in New Zealand, from 64.4% to 65.1%.
In September 2026, Bobcat lost share of searches among tree spade attachment brands in New Zealand, from 3.3% to 2.7%.
In September 2026, Dutchman Industries rose from 6th to 5th among tree spade attachment brands in New Zealand.
In September 2026, Big John Tree Transplanter fell from 5th to 6th among tree spade attachment brands in New Zealand.
Estimated monthly branded searches for Earthworm Attachments in New Zealand rose 27.3% over 12 measured months, from 110 to 140 in September 2026.
How are Bobcat’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Bobcat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bobcat digger
Do you work for Bobcat? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Bobcat compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Plate compactor brands | 5th of 8 | 0.79% | Show ranking |
| Asphalt cutter brands | 3rd of 4 | 0.88% | Show ranking |
| Compact tractor brands | 6th of 7 | 1.6% | Show ranking |
| Excavator brands | 11th of 13 | 1.9% | Show ranking |
| Tree spade attachment brands | 3rd of 6 | 2.7% | Shown above |
| Brush hog brands | 3rd of 4 | 2.7% | Show ranking |
| Forestry mulcher brands | 3rd of 6 | 2.7% | Show ranking |
| Wheel loader brands | 2nd of 6 | 27.5% | Show ranking |
Is Bobcat your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.