Brandwave

Bobcat vs Massey Ferguson:Which is more popular?

In September 2026, Massey Ferguson had more branded searches than Bobcat among compact tractor brands in New Zealand. Massey Ferguson had about 2,500 branded searches, while Bobcat had 140. Massey Ferguson made up 29% of all compact tractor brand searches we track, and Bobcat accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about compact tractor brands, Massey Ferguson appeared in all five answers and Bobcat in two. Massey Ferguson was mentioned before Bobcat in four out of five answers.

Among compact tractor brands in New Zealand in September 2026

Who do people search for more?

Massey Ferguson, about 18 searches for every 1 for Bobcat

Massey Ferguson 2.5K searchesBobcat 140 searches

Who does AI mention more?

Massey Ferguson, mentioned in every answer we collected

Massey Ferguson in 5 of 5Bobcat in 2 of 5

Who does AI recommend more?

Massey Ferguson, named ahead of Bobcat in 4 of 5 answers

Massey Ferguson first in 4Bobcat first in 1

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Top compact tractor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Massey Ferguson appeared in all five answers. Bobcat was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Massey Ferguson was listed before Bobcat in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kubota1st
  2. John Deere2nd
  3. Massey Ferguson3rd
  4. New Holland4th
  5. Bobcat5th
  6. Iseki6th
  7. KIOTI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Massey Ferguson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kubota4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • New Holland3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Iseki2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KIOTI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about compact tractor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Bobcat or Massey Ferguson more popular in search?

This chart shows how often people search Google for Bobcat and Massey Ferguson by name. Each line represents a brand's share of searches for all seven compact tractor brands we track, month by month, from searches in New Zealand.

Bobcat and Massey Ferguson among compact tractor brands in New Zealand, by month

Share of searches by month for Massey Ferguson, Bobcat. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereMassey FergusonKubotaNew HollandKIOTIBobcatIseki
Oct 202544.1%28.1%15.5%7.4%2.7%1.7%0.51%
Nov 202541%29.1%17.8%7.1%2.6%1.7%0.69%
Dec 202547.3%27.4%16.6%5.4%1.9%1%0.34%
Jan 202640.6%30.8%17.4%6.9%2.5%1.3%0.58%
Feb 202639.4%27.8%21.6%6.9%2.5%1.3%0.47%
Mar 202636.2%25.8%27.7%6.1%2.2%1.5%0.52%
Apr 202639.8%29.2%21.1%5.6%2.5%1.3%0.47%
May 202638.9%28.2%21.4%6.8%2.4%1.6%0.58%
Jun 202637.3%26%23.6%7.9%2.8%1.9%0.44%
Jul 202640.7%28.4%17%8.4%3%2%0.57%
Aug 202641.7%25.4%19.2%8.9%2.1%2.1%0.62%
Sep 202639.6%29%17.8%8.3%3%1.6%0.58%

How has the Bobcat and Massey Ferguson comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand compact tractor brands in September 2026?

3 changes

  1. In September 2026, KIOTI overtook Bobcat to rank 5th among compact tractor brands in New Zealand, with 3% of the searches.

  2. In September 2026, Massey Ferguson gained share of searches among compact tractor brands in New Zealand, from 25.4% to 29%.

  3. Estimated monthly branded searches for Bobcat in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Bobcat’s and Massey Ferguson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bobcat

1 branded search term

  • bobcat digger

Massey Ferguson

12 branded search terms

  • 5465 massey ferguson
  • 7614 massey ferguson
  • massey ferguson
  • massey ferguson 135
  • massey ferguson 165
  • massey ferguson 188
  • massey ferguson 28
  • massey ferguson 35
  • massey ferguson 390
  • massey ferguson 65
  • massey ferguson 7615
  • masseyferguson

How the Brand Demand Index is measured

Other head-to-heads among compact tractor brands

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