Kubota vs Massey Ferguson:Which is more popular?
In September 2026, Massey Ferguson had more branded searches than Kubota among compact tractor brands in New Zealand. Massey Ferguson had about 2,500 branded searches, while Kubota had 1,540. Massey Ferguson made up 29% of all compact tractor brand searches we track, and Kubota accounted for 17.8%. When we asked ChatGPT and Google AI Overviews about compact tractor brands, Massey Ferguson appeared in all five answers and Kubota in four. Kubota was mentioned before Massey Ferguson in four out of five answers.
Who do people search for more?
Massey Ferguson, about 62% more searches than Kubota
Who does AI mention more?
Massey Ferguson, mentioned in every answer we collected
Who does AI recommend more?
Kubota, named ahead of Massey Ferguson in 4 of 5 answers
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Top compact tractor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Massey Ferguson appeared in all five answers. Kubota was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kubota was listed before Massey Ferguson in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Kubota1st
John Deere2nd- Massey Ferguson3rd
New Holland4th
Bobcat5th- Iseki6th
KIOTI–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Massey Ferguson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kubota4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- New Holland3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bobcat2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Iseki2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KIOTI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about compact tractor brands
5 answers
Asked ChatGPT
“Which compact tractor brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best compact tractor brands in New Zealand?”
Asked ChatGPT
“What's the best compact tractor brand in New Zealand for small property work?”
Searched Google, AI Overview
“best compact tractor”
Searched Google, AI Overview
“small tractor nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Kubota or Massey Ferguson more popular in search?
This chart shows how often people search Google for Kubota and Massey Ferguson by name. Each line represents a brand's share of searches for all seven compact tractor brands we track, month by month, from searches in New Zealand.
Share of searches by month for Massey Ferguson, Kubota. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Massey Ferguson | Kubota | New Holland | KIOTI | Bobcat | Iseki |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 28.1% | 15.5% | 7.4% | 2.7% | 1.7% | 0.51% |
| Nov 2025 | 41% | 29.1% | 17.8% | 7.1% | 2.6% | 1.7% | 0.69% |
| Dec 2025 | 47.3% | 27.4% | 16.6% | 5.4% | 1.9% | 1% | 0.34% |
| Jan 2026 | 40.6% | 30.8% | 17.4% | 6.9% | 2.5% | 1.3% | 0.58% |
| Feb 2026 | 39.4% | 27.8% | 21.6% | 6.9% | 2.5% | 1.3% | 0.47% |
| Mar 2026 | 36.2% | 25.8% | 27.7% | 6.1% | 2.2% | 1.5% | 0.52% |
| Apr 2026 | 39.8% | 29.2% | 21.1% | 5.6% | 2.5% | 1.3% | 0.47% |
| May 2026 | 38.9% | 28.2% | 21.4% | 6.8% | 2.4% | 1.6% | 0.58% |
| Jun 2026 | 37.3% | 26% | 23.6% | 7.9% | 2.8% | 1.9% | 0.44% |
| Jul 2026 | 40.7% | 28.4% | 17% | 8.4% | 3% | 2% | 0.57% |
| Aug 2026 | 41.7% | 25.4% | 19.2% | 8.9% | 2.1% | 2.1% | 0.62% |
| Sep 2026 | 39.6% | 29% | 17.8% | 8.3% | 3% | 1.6% | 0.58% |
How has the Kubota and Massey Ferguson comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Kubota took it in March 2026, Massey Ferguson took it in April 2026.
- Across the 12 months ending September 2026, Kubota’s share of searches among compact tractor brands in New Zealand moved from 15.5% to 17.8%, and its estimated monthly branded searches held steady at 1.5K.
- Across the 12 months ending September 2026, Massey Ferguson’s share of searches among compact tractor brands in New Zealand moved from 28.1% to 29%, and its estimated monthly branded searches moved from 2.8K to 2.5K.
How did search popularity change for New Zealand compact tractor brands in September 2026?
2 changes
In September 2026, Massey Ferguson gained share of searches among compact tractor brands in New Zealand, from 25.4% to 29%.
In September 2026, Kubota lost share of searches among compact tractor brands in New Zealand, from 19.2% to 17.8%.
How are branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Kubota’s and Massey Ferguson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kubota
5 branded search terms
- kubota
- kubota digger
- kubota rtv
- kubota skid steer
- kubota zero turn
Massey Ferguson
12 branded search terms
- 5465 massey ferguson
- 7614 massey ferguson
- massey ferguson
- massey ferguson 135
- massey ferguson 165
- massey ferguson 188
- massey ferguson 28
- massey ferguson 35
- massey ferguson 390
- massey ferguson 65
- massey ferguson 7615
- masseyferguson
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