John Deere vs Kubota:Which is more popular?
In September 2026, John Deere had more branded searches than Kubota among compact tractor brands in New Zealand. John Deere had about 3,420 branded searches, while Kubota had 1,540. John Deere made up 39.6% of all compact tractor brand searches we track, and Kubota accounted for 17.8%. When we asked ChatGPT and Google AI Overviews about compact tractor brands, John Deere appeared in all five answers and Kubota in four. Kubota was mentioned before John Deere in four out of five answers.
Who do people search for more?
John Deere, about 2 searches for every 1 for Kubota
Who does AI mention more?
John Deere, mentioned in every answer we collected
Who does AI recommend more?
Kubota, named ahead of John Deere in 4 of 5 answers
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Top compact tractor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, John Deere appeared in all five answers. Kubota was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kubota was listed before John Deere in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Kubota1st
- John Deere2nd
Massey Ferguson3rd
New Holland4th
Bobcat5th- Iseki6th
KIOTI–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Massey Ferguson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kubota4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- New Holland3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bobcat2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Iseki2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KIOTI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about compact tractor brands
5 answers
Asked ChatGPT
“Which compact tractor brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best compact tractor brands in New Zealand?”
Asked ChatGPT
“What's the best compact tractor brand in New Zealand for small property work?”
Searched Google, AI Overview
“best compact tractor”
Searched Google, AI Overview
“small tractor nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is John Deere or Kubota more popular in search?
This chart shows how often people search Google for John Deere and Kubota by name. Each line represents a brand's share of searches for all seven compact tractor brands we track, month by month, from searches in New Zealand.
Share of searches by month for John Deere, Kubota. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Massey Ferguson | Kubota | New Holland | KIOTI | Bobcat | Iseki |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 28.1% | 15.5% | 7.4% | 2.7% | 1.7% | 0.51% |
| Nov 2025 | 41% | 29.1% | 17.8% | 7.1% | 2.6% | 1.7% | 0.69% |
| Dec 2025 | 47.3% | 27.4% | 16.6% | 5.4% | 1.9% | 1% | 0.34% |
| Jan 2026 | 40.6% | 30.8% | 17.4% | 6.9% | 2.5% | 1.3% | 0.58% |
| Feb 2026 | 39.4% | 27.8% | 21.6% | 6.9% | 2.5% | 1.3% | 0.47% |
| Mar 2026 | 36.2% | 25.8% | 27.7% | 6.1% | 2.2% | 1.5% | 0.52% |
| Apr 2026 | 39.8% | 29.2% | 21.1% | 5.6% | 2.5% | 1.3% | 0.47% |
| May 2026 | 38.9% | 28.2% | 21.4% | 6.8% | 2.4% | 1.6% | 0.58% |
| Jun 2026 | 37.3% | 26% | 23.6% | 7.9% | 2.8% | 1.9% | 0.44% |
| Jul 2026 | 40.7% | 28.4% | 17% | 8.4% | 3% | 2% | 0.57% |
| Aug 2026 | 41.7% | 25.4% | 19.2% | 8.9% | 2.1% | 2.1% | 0.62% |
| Sep 2026 | 39.6% | 29% | 17.8% | 8.3% | 3% | 1.6% | 0.58% |
How has the John Deere and Kubota comparison changed over the last 12 months?
3 findings
- John Deere was ahead of Kubota in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, John Deere’s share of searches among compact tractor brands in New Zealand moved from 44.1% to 39.6%, and its estimated monthly branded searches moved from 4.3K to 3.4K.
- Across the 12 months ending September 2026, Kubota’s share of searches among compact tractor brands in New Zealand moved from 15.5% to 17.8%, and its estimated monthly branded searches held steady at 1.5K.
How did search popularity change for New Zealand compact tractor brands in September 2026?
2 changes
In September 2026, John Deere lost share of searches among compact tractor brands in New Zealand, from 41.7% to 39.6%.
In September 2026, Kubota lost share of searches among compact tractor brands in New Zealand, from 19.2% to 17.8%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using John Deere’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
John Deere
6 branded search terms
- brandt john deere
- john deere
- john deere caps
- john deere excavators
- john deere gator
- johndeere
Kubota
5 branded search terms
- kubota
- kubota digger
- kubota rtv
- kubota skid steer
- kubota zero turn
Other head-to-heads among compact tractor brands
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